digg

Join DiggAbout

Introducing Digg Dialogg!
Check out the first Digg Dialogg with Nancy Pelosi. More guests to be announced soon!

See the original image at trevorcrookblog.com

8 Different Types Of Headlines Which Sell

trevorcrookblog.com — Your headline in your advertising and on your website account for 90% of your sales. Your sales can double, triple or as much as 1700% or more, just from a persuasive headline. Here's 8 different types of headlines you can model from with examples and increase your sales.

Bury
show profanity settings
expand all
  • mpind176, on 05/23/2008, -6/+15These are great headline examples and templates to model from and apply to blog articles as well.
  • MadMalc, on 05/23/2008, -5/+14The heart of any add is the headline...look at any newspaper.
    • ToeCracker, on 05/23/2008, -1/+3Yes it is. Newspapers, Magazines - all use killer headlines to draw you into to buy their publications. Check out magazines like: The National Enquirer, Cleo etc. for great headlines to use as a swipe file.
  • surfsusan, on 05/23/2008, -3/+11Wow a must have for everyone who writes headlines - so blogowners over here.
    • skywake, on 05/23/2008, -0/+2So.... bunching three random words together that have no meaning unless you read the blog doesn't work? Maybe I should call my next blog entry "5 ways to procrastinate before exams! GUARANTEED!!" instead of "Exams, Procrastination, Llamas". :P
    • sykotik, on 05/23/2008, -1/+1So wait, this wasn't a joke? I'm not trying to insult the guy or anything, I just thought it was a parody. Those headlines are what I see on 90% of crap I'd never consider buying. Usually on website ads and pop-ups too, things I tend to just ignore or gloss over.
  • charkamman, on 05/23/2008, -4/+9Trevor is sooo good. Any of his information is worth the read. Recommended!
  • mysteryshop, on 05/23/2008, -3/+10If you want to add a little "spin" and "snap" to your copy, you gonna want to dive head first into what the Toecracker has to say.
  • mareacaspica, on 05/23/2008, -6/+20 8 Different Types Of Headlines Which Sell - this is a good title
    • wendelgee2, on 05/23/2008, -0/+2No, it's not. He made the classic error using "which" instead of "that."


      • willwinter, on 05/23/2008, -0/+1No, the first classic error is to get into a land war in Asia. The second classic error is to go up against a Sicilian when death is on the line.
  • psogle, on 05/23/2008, -2/+10People read the headline and get an instant impression most of the time they get bored this shows you how to get in there heads
  • BuzzDiggity, on 05/23/2008, -1/+10dont judge a book by its title... psssshaaaw!
  • maxyRO, on 05/23/2008, -2/+20I always turn away when I see the Guarantee Headline
    • ToeCracker, on 05/23/2008, -3/+2You may do however, when written correctly, they are very powerful headlines, which are proven to work. Even if you turn away, do not assume your readers and customers will as this can and will cost you sales.
    • minimix, on 05/23/2008, -1/+2I suppose the only way to know is to test
  • jupaneanu, on 05/23/2008, -2/+8Books are actually mostly judged by their titles...
    • secondwheel2, on 05/23/2008, -1/+1the the picture on the front cover
  • alexander13, on 05/23/2008, -2/+7it's true we do judge books by their covers despite what the adage says against that. I've know ToeCracker for a long time, saw him speak at a seminar, and he knows headlines and copy that get results.
  • anchalsingh, on 05/23/2008, -1/+6really very funny video..
  • domfosnz, on 05/23/2008, -3/+9Headlines are super important for grabbing attention. Make sure the rest of the text measures up too though.
  • skillfull, on 05/23/2008, -3/+6really good stuff
  • GeorgeCarlin, on 05/23/2008, -3/+7Great stuff. Almost all the articles that get popular on digg follow these rules.
    • minimix, on 05/23/2008, -0/+1actually Digg is a great place to find headlines that work - if 1000 people clicked on it then it must be good enough to grab attention - except if it's just a National Enquirer type headline of course - that may not work so well selling your product
  • bixby1, on 05/23/2008, -3/+6attention grabbed.
  • trujillonorte, on 05/23/2008, -3/+5got my attention too
  • adrian67, on 05/23/2008, -3/+7Excellent post with kick ass tips.
  • WordsnCollision, on 05/23/2008, -1/+7Some headlines sell, some don't. The latter would be "receding headlines", heh!
  • camyden, on 05/23/2008, -4/+5I have seen these 8 headlines types over the year and now I know the reasons behind them, they will be easier to model from
  • ChristinaRowe, on 05/23/2008, -4/+5Great headlines, Trevor. Thanks for sharing!
  • Ninjastevo, on 05/23/2008, -4/+5Great examples... especially relevant for people who aren't sure where to start and need great examples/templates to create a cracker letter/ad.
  • sharonofarrell, on 05/23/2008, -4/+5I love Trevor's style of delivering his knowledge on this subject. As one of those people who isn't always sure where to start, It's certainly made me think outside the usual parameters.
    • charkamman, on 05/23/2008, -0/+2And I love his last sentence; that he will kick you into having success (or similar) - it shows his drive and concern for his clients.
  • DeviantDragon, on 05/23/2008, -0/+15I've seen comment graveyards but this is like the comment Rapture. Even crappy bot sounding comments are being dugg up to the skies.
    • Envark, on 05/23/2008, -0/+5I noticed that as well...
      Are these people all actually bots?
      • unicronband, on 05/23/2008, -0/+5It's Bizarro-Digg!!!

        ¡¡¡oɹǝz ʎq pǝpıʌıp ǝʌɐɥ ʇsnɯ ǝuoǝɯos
  • ndesantis, on 05/23/2008, -1/+2buy my *****... or il kill you
  • janiceelizabeth, on 05/23/2008, -2/+3One headline type say it all really “27 Reasons Why You Should Attend Trevor Crook’s Persuasive Writing Sells Online Course” - 8 reasons here anyway
  • minimix, on 05/23/2008, -2/+2I tried creating all 8 types for one headline I needed to write and it really makes you think
  • jstowell, on 05/23/2008, -2/+2On Digg it pretty much has to be Obama, Ron Paul, or xkcd. Guaranteed sell (digg) in that.
  • billbugger, on 05/23/2008, -0/+8"Internal Server Error" - nice headline.
  • zenithmbr, on 05/23/2008, -1/+2anything with the word 'penis' in it
  • diggit08, on 05/23/2008, -0/+7What the hell is going on here?
    • isntreal, on 05/23/2008, -0/+6You're traveling to another dimension, a dimension not only of sight and sound... but of mind. A journey into a wondrous land, whose boundaries are only that of the imagination... you're entering... the Twilight Zone
  • mrgoat, on 05/23/2008, -1/+4Shenanigans. These are old school long-form sales type headlines. You can see them a mile off and I do not believe they would work with a contempory online audience.
    Do some split A/B test with them as subject lines in email and post the results.

    • alanr19, on 05/23/2008, -0/+1Shenanigans++

      Nothing new in this at all.
  • schweeet, on 05/23/2008, -1/+3I have a few good tips also. Include the words BREAKING or AMAZING in the headline or even better, a combination of both, and you have a seller.
  • CJArgus, on 05/23/2008, -1/+2So basically this is every possible way to word a headline?
  • usgovterrorists, on 05/23/2008, -14/+1Terror
    Evil doers
    Evil ones
    Weapons of Mass Destruction
    Chemical weapons
    Nuclear Bomb
    Nuclear Weapons
    Islamo Fascists

    While the world's greatest terrorists are the United States Government!

    United States Government are terrorists, war criminals, and horrific liars.

    Where's the evidence that kerosene fires melted steel?
    How did the huge molten pools of metal get under the twin towers and building 7?
    9-11 was an inside job! 9-11 official story was a lie! What happened to building 7?

    Depleted uranium is a weapon of mass destruction!

    Play Wall Street like a PONZI SCHEME!

    The elections are rigged, unsecure voting machines & ballots!

    Terrorist United States Government mandated a fivefold increase in the use of biofuels.
  • JosefH, on 05/23/2008, -0/+2Question Headline: Should I kill myself?
    • alanr19, on 05/23/2008, -0/+1Tagline: Ask again later.
      • JosefH, on 05/23/2008, -0/+1Guarantee Headline: If you answer now, you will be blessed eternally. MONEY-BACK GUARANTEE!
  • SoIcanDigg, on 05/23/2008, -1/+2They forgot #9: The sex headline
  • freshgrease, on 05/23/2008, -1/+5So that's how those asshats do it. I seriously wish marketers hung themselves. "How to: Kill yourself", "21 Reasons why salesmen are not human", "BREAKING: Marketers would rape you in your sleep for an extra buck!"
  • alanr19, on 05/23/2008, -0/+1They forgot the "Leak" headline. As a company, you should rarely make official press releases, instead just release the info as a "press leak" through unofficial channels, it will propagate itself like wildfire on sites like digg by people thinking they are seeing something they shouldn't be seeing (spy shots, inventory lists etc.), at the same time giving your corporate message maximum impact.

    It works like a charm for auto companies and electronic products. It happens every day here. Trust me ;-)
  • wasabimonster, on 05/23/2008, -0/+2I visited the site advertising his book on copywriting and the design sucked so I left without reading a word.
  • pjpark, on 05/23/2008, -2/+1Diahorrea?
  • Lasereth, on 05/23/2008, -1/+4Who are the people who respond to advertising crap like this? Do people really get interested in wasting their money if certain words are in a headline for a product? Am I the only one who is unaffected by advertising? Reminds me of relatives at a family reunion..."I'm gonna have to try that new XXXXX product out, they say it's guaranteed blah blah" I can't believe people fall for this crap.
    • funkywood, on 05/24/2008, -0/+1It seems to be an american thing to me.
  • Cyhwuhx, on 05/23/2008, -0/+6.::: Reads like a how-to on how to fill out spam mail subject fields.

    Though that might explain a lot.
  • MsArtGeek, on 05/23/2008, -1/+3These are the cheesiest snake-oil selling headlines known to man... use them if you want to look desperate, like a used car salesman in a cheap suit with a combover and a really loud clashing tie.
  • retireat21, on 05/23/2008, -0/+3Also seen here: http://www.retireat21.com/blog/please-dont-swipe-t ...

    Better article ;-)
    • Marley88, on 05/23/2008, -1/+1that was an utter load of *****, those were totally generic, unoriginal, seen before headlines that anyone could come up with, i think the fact they needed a whole book to put those crappy 7 in is a bit over the top!
  • protogenxl, on 05/23/2008, -0/+4Local Man Has Nipple Bitten Off By Beaver
  • NJank, on 05/23/2008, -0/+6ummm... am I the only one who read the first 10 comments and thought they sounded exactly like what I would write if I was a paid shill?
    • Pyroteq, on 05/23/2008, -0/+2Actually, half the comments so far seem to be spam buddies.
  • linux4evr, on 05/23/2008, -4/+2Kind of like this?

    "Ubuntu Kills Linux, Then Self, Dell Suspected of Foul Play." http://www.devside.net/blog/ubuntu-kills-linux-del ...
  • Pyroteq, on 05/23/2008, -2/+2Forgetting the best:

    FREE NAKED PIX!
  • londubh, on 05/23/2008, -0/+13This Account Has Been Suspended is a great title?
    • Haplo, on 05/23/2008, -0/+1His hosting provider is selling, no?
    • DeFex, on 05/23/2008, -0/+2well if the newspaper said that on the headline i might buy it.
    • Zoshchenko, on 05/23/2008, -0/+1Works every time!
  • Fetching more discussions...
    Show 51 - 57 of 57 discussions
  •  

    Login or register to add a comment

    Create a new account or login to join in the conversation on Digg. You'll also be able to Digg stories to help promote things you like.


© Digg Inc. 2008 — Content posted by Digg users is dedicated to the public domain.
DIGG, DIGG IT, DUGG, DIGG THIS, Digg graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Digg Inc.