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See the original image at washingtonpost.com —

Marketing Moves to the Blogosphere

washingtonpost.com — Jason Calacanis, who got into blogging early and big, has quit.

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  • aqcarter, on 08/25/2008, -4/+11call the wambulance!
  • iloveniglets, on 08/25/2008, -4/+10Jason quit? Like how? I'm sure he'll still be spamming the ***** out of every social networking vehicle known to man. I live to see the day he's down on his knees in Time Square pleasing the passer-bys to sustain his cocaine habit. tip: aulwak aulwak aulwak
    • pault107, on 08/26/2008, -0/+1Excuse my ignorance, but what does aulwak mean? Google didn't help.
      • mtvkilledusall, on 08/26/2008, -0/+6I'm pretty sure it's the sound of a deepthroat blowjob.
      • pault107, on 08/26/2008, -0/+1Ha, right. Makes sense now.
  • hate2digg, on 08/26/2008, -5/+2would someone enlighten me as what blogging is exactly? im just not sure and would love to hear the definition(s) from diggers
    • RealmDown, on 08/26/2008, -1/+12Self-gratification with feedback.
    • skyz, on 08/26/2008, -2/+1it can be a journal....for creative types journaling is very helpful in the creative process....a one line thought can later be turned into a poem a song or a story....some very famous literary people in history kept journals sometimes they were even published....you don't have to have comments enabled....and there is nothing wrong with self gratification....gardeners plant flowers or build japanese rock / sand gardens for self gratification...people climb mountains for self gratification....
      • BDOUG, on 08/26/2008, -1/+3TMI from narcissists.
      • skyz, on 08/26/2008, -1/+1everyone who posts on digg is a narcissist

        kevin rose/ digg gets $250,000 a month in ad revenue from google and other ads on digg

        narcissism is big business

        kevin knows that

        that's why he's KEVIN ROSE the internet big deal and you are not

        every time you post you are working for kevin

        did you not realize he was making $ off you

        did you think he was your buddy and just wanted you to hang out with him
    • hate2digg, on 08/26/2008, -0/+2ty :)
  • waydee, on 08/26/2008, -1/+22buried for use of blogosphere
  • dehaxor, on 08/26/2008, -9/+1http://digg.com/politics/Russia_regognizes_indepen ...
  • khsheehan, on 08/26/2008, -8/+1These comments suck.
    • insinuate, on 08/26/2008, -0/+5Thanks for adding ***** to a ***** mountain.
  • NateTheApe21, on 08/26/2008, -7/+3Jason Calacanis is who Mark Cuban wishes he was
    • IHaveIssues, on 08/26/2008, -3/+2You got it the wrong way around.
  • nypix, on 08/26/2008, -1/+14Who?
  • MrM4nager, on 08/26/2008, -0/+13Can we please stop using the word blogosphere. Every time I read/hear it I want to kill myself.
  • Lazn0r, on 08/26/2008, -0/+14Buried for the word "Blogosphere"
  • locojones, on 08/26/2008, -0/+14One less blogger in the world gets the thumbs up from me!
  • dondara, on 08/26/2008, -0/+14Seriously, aren't there more people writing blogs than reading them?
  • skyz, on 08/26/2008, -6/+1i have a blog but i never promote it and i don't have comments enabled nor do i have a traffic counter....people do find it and i sometimes get some money from google but i think that is because miami beach is in my blog title and a good % of the ads are for miami beach hotels....keeping up my blog is a discipline that helps me keep my thinking organized and a place to develop my thoughts and ideas....sometimes i read it myself and often find stuff that surprises me 'i forgot all about that'....it is more a literary work in the stream of consciousness style....
    • BXRWXR, on 08/26/2008, -2/+6It might help if you knew how to write in a legible form of English.
      • skyz, on 08/26/2008, -2/+1obviously your command of english does not include ee cummings or james joyce
      • BXRWXR, on 08/26/2008, -1/+1They were great Poets and not bloggers. And it was for effect, not to be some kind of internet hipster. You're neither, so go back to school doofus.

      • skyz, on 08/26/2008, -1/+1i already have 250 college credits all paid for on merit scholarship

        and i am a poet how would you know anyway

        and james joyce was a novelist not a poet

        many literary people wrote and published diaries for example samuel pepys

        take a look it is exactly like a blog

        http://www.pepysdiary.com/


  • welliwonder, on 08/26/2008, -0/+2bit of a later scoop, eh?
  • turbodiesel, on 08/26/2008, -0/+3He gets his name in the first paragraph, and the useless Mahalo gets mentioned twice. Pretty good day for the little PR machine, and should be good for some tweetspam.

  • jimmies, on 08/26/2008, -0/+3Jason Calacanis is a smarmy prick. Who gives a ***** about him?
  • flashback99, on 08/26/2008, -0/+2buried as *****.
  • JKAL, on 08/26/2008, -0/+4Buried for sensationalist non-news article about some blogger has-been now promoting his "search engine", via a "news" article.
  • WardOnTheWeb, on 08/26/2008, -1/+2I'm currently in the process of launching several new blogs for my company, and let me tell you, it's a hard sell. Saying that it's, "just another channel," for marketing is true, but with one major exception. The best kind of marketing is inherently measurable. You do action A that gets B impressions, generates C clickthroughs and D conversions for E% return on investment. The online medium is particularly good for this because everything can be recorded.

    When it comes to corporate blogging, however, none of the value is inherently measurable. How do you quantify the "halo effect"? How do you evaluate improved public perception, broader brand exposure, and facilitated communication with customers? Despite all the computerized pieces in between, it's still a human equation. This makes it very hard to sell to people who are unfamiliar with the space and who are used to the hard statistics of marketing success. As the article points out, "the really important thing about using a blog as a business strategy is that usually you cannot connect the dots directly from blogs to revenue..."

    Be that as it may, I do believe that blogs are a vital component to most marketing efforts, and that they'll become more and more integral as time goes by. I can't tell you how many companies I've seen who had a negative reputation online and were not only incapable of fighting it, but were totally unaware of its effect on their bottom line. It's a dangerous new world these days, where companies ignore cyberspace to their own peril.
  • petewhite, on 08/26/2008, -0/+1Couldn't he have just turned off comments or removed the URL and html from the comments box?
  • Daniru, on 08/26/2008, -1/+1Oh no, shameless self promotion in my blag bag? The outrage will wash across the websphere and flood the blogways until the information 2.0 network social circle jerk of user generated bleeding edges will meta data the hits on will market viruses to the end users and cast pods into the depths of the peer to peers.

    I miss the days when it was fresh and still referred to as INTERNET.
  • hyperlexic, on 08/27/2008, -0/+1Call me when Arrington calls it quits. THEN you have a story.
  • LBcreative, on 08/29/2008, -0/+0WardOnTheWeb is right. Blogs are often a tough sell for people who haven't yet recognized the value of customer conversations, or who don't see the value in instant response to crises, or who can't see the importance of unmediated communication straight to the customer ... for free, no less. We may not be able to draw a direct line between sales and blogs, but we can't do it with traditional PR and many types of advertising, either. When asked about ROI, we have to turn to indicators, the precurser to sales. Blogs provide quantitative indicators (views, subscriptions, etc.) and qualitative indicators (comments). If we can move the needle on these types of indicators, there's a good chance that sales will follow.
  • T3, on 09/22/2008, -0/+0Hahaha he quit? Sure, I quit eating today because there were just too many people eating with me. Advertising is everywhere. People just have to get over it. Hopefully what blogging will do is educate people on the general opinion of the public so they stop saying and doing stupid things.
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