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What We Talk About When We Talk About Brands
nytimes.com — Consumer brand companies have long wished they could find a way to eavesdrop (legally) on customer conversations. Marketers can easily read Internet blogs, chat rooms and social networking sites, but what people say over coffee or across their cubicle remains largely unknown.
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- sfacets, on 10/12/2007, -3/+11Coming up next: McMicrophones, free in your kid's Happy Meals.
- sitemaker, on 10/12/2007, -18/+2you are not funny
- sfacets, on 10/12/2007, -4/+10Sure I am. And modest too.
- ASHTONZANECKI, on 10/12/2007, -1/+3Very interesting... I'm thinking about putting my conversations up for sale... Here's how it would work:
"Okay, Hollister, you'll give me $100 to advertise you're clothing to anyone I talk to?"
Then we'd have a deal, I'll wear a microphone to record when I advertise it, and I get money for talking! w00t!- cosmicpoet, on 10/12/2007, -0/+2That's actually not a bad idea. You might be onto something. If you're what marketers would call an "influencer" (someone who, if you were in high school right now, was one of the 'popular' kids whose action influence others to follow) you'd probably be able to swing a deal like that.
Follow through on that idea. - DavidYeah, on 10/12/2007, -0/+3That's actually an idea that's already been idea-ized. Teenage girls are courted by marketers to have slumber parties that feature slumber party kits of sorts that include music, cosmetics, and other things girls buy. The girls then respond to the marketers with what their friends thought about the products.
It's basically the same thing. - sjbdallas, on 10/12/2007, -0/+1That's the same thing as viral marketing where they plant people in coffee shops, parks, malls, etc with new products and hope people ask questions or talk about them.
- cosmicpoet, on 10/12/2007, -0/+2That's actually not a bad idea. You might be onto something. If you're what marketers would call an "influencer" (someone who, if you were in high school right now, was one of the 'popular' kids whose action influence others to follow) you'd probably be able to swing a deal like that.
- sjbdallas, on 10/12/2007, -1/+4Am i the only one that would be annoyed by that chick they talk about in the first paragraph? What's the deal with her pushing every brand she can think of. How quick would you lose your chubby when she tells you to try Trojans next time instead of the generic brand you had?
- MrESaulved, on 10/12/2007, -0/+5Marketing, (n): The artful Science of separating a fool from their Money.
- Urusai, on 10/12/2007, -0/+1It always baffles me how disconnected these marketing jerks are from reality. I can tell you if McDonalds current campaign sucks at a glance, and these "professionals" can't figure it out to save their six-figure salaries. I hate capitalism.
- Berkana, on 10/12/2007, -0/+1At least a handful of brands can eavesdrop on brand-talk very easily by just reading digg.com comments, counting the story submissions, and reading headlines: Apple, Microsoft, Sony, and Nintendo. These brands easily get more talk on the net than just about any other brands out there. (Add in the chatter from Gizmodo, Engadget, and Slashdot, and that's a whole lot of wide open brand-talk to eavesdrop on.)
- h00ligan, on 10/12/2007, -0/+1heh, i work for a top level branding agency - and i can assure you they poll plenty of consumers.
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