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What Works Better Than Advertising in Small Business Marketi
marketingforsuccess.com — Is advertising the best way to generate more leads and sales and grow your business? You might be surprised to know that in most cases, the answer is NO. You could generate ten times the business you'd gain through advertising by using the three small business marketing strategies detailed below.
charliecook- 2 diggs
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- harshilkaria, on 08/24/2008, -0/+0I think social media works well for small businesses - better than advertising
Social Media has multiple tools and it can be used effectively to engage audiences especially if your small business is internationally oriented.
I think Social Media is also beneficial to small businesses because it creates multiple properties and destination that can be interlinked and easily shared. Consumers are also spending time in certain pockets of the internet - its better to be there!
The opportunities and channels to market through social media are also limitless - and quite interesting - each of them has their quirks.
A tiny Case Study
I’ve been helping out a friend to market his product - it’s called Deskaway (http://www.deskaway.com) (fantastic btw, we use it. A web based project management tool that acts as an online repository of all work we do for clients - makes work more streamlined).
So DeskAway has created multiple properties in social media that many consumers go to. The cost is minimal. Deskaway manages to add value through content and many customers feel like DeskAway is always listening so they stick on - and tell others about it. This breeds more business for a tool that is a great product (all small businesses should use such a tool!)
Here’s a list of their Social media properties , take a look to get an idea of what i am talking about:
On Facebook - http://www.new.facebook.com/home.php#/pages/Deskaw ...
On Twitter - http://twitter.com/deskaway
On Get Satisfaction - http://getsatisfaction.com/deskaway
An active blog! - http://www.deskaway.com/blog/
They are getting friendfeed and they also drive all activity through their homepage and newsletters et al. Works will - good reach with minimal effort.
I’ve been trying to convince Sahil (founder of DeskAway)to get users of DeskAway to write on their blog - and incentivise them with upgrades etc. - increasing virality!
What do you think? How can brands use this better?
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