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What every entrepreneur needs to know about trademark
sethgodin.typepad.com — Blogger Seth Godin riffs on generic brands, on Google and yes, on whether Digg is a good trademark or not.
sethgodin- 49 diggs
- digg it
- GnuTzu, on 10/12/2007, -0/+2Decent article, but I was hoping to see a bit more on why trademark owners feel obligated to sue anyone who doesn't acknowledge or respect their trademark.
- rtkrum, on 10/12/2007, -0/+1GnuTzu,
It's actually a legal requirement that you have to defend your marks universally if you defend them at all. You can't pick and choose who to sue and who not to sue. If you are aware of someone using your trademark and do nothing, and then you decide to go after someone new, the fact that you were aware and didn't sue comes back to bite you in court. You end up losing the right to sue anyone, and that means you can't defend your mark at all.
Good article Seth. I Dugg it.
- rtkrum, on 10/12/2007, -0/+1GnuTzu,
- cyberpumpkin, on 10/12/2007, -0/+1"If you Google "generic trademarks", you'll find a list on Wikipedia that includes, "aspirin, bikini, brassiere, cola, crock pot, dry ice, escalator, granola, heroin, hula hoop, jungle gym, kiwi fruit, pilates exercise system, trampoline, videotape, Webster's dictionary, yo-yo, and zipper". "
Uh, who held the original trademanrk on "heroin"? LOL
Good article, Seth! - sethgodin, on 10/12/2007, -0/+1Hi GnuTzu
if you want to own your trademark, you must take care of it. and that, alas, means going after people who disregard it. Like gravity, it's not just a good idea, it's the law.
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