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Are you measuring the wrong thing just because it is easy to measure?
sethgodin.typepad.com — Technorati ranks, Diggs, calories burned on the treadmill. We measure stuff because we can get high resolution, not because it's relevant.
sethgodin- 33 diggs
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- WeBuiltThisCity, on 10/12/2007, -0/+1I think people measure the wrong thing not only because it's easy, but because it makes them feel good. Knowing how many calories you burned on the treadmill (and subsequently how many cheeseburgers you can eat later) make you feel better about yourself. Whether or not that's a good thing or a bad thing is subject to debate.
- burkinaboy, on 10/12/2007, -0/+1Folks also measure the wrong thing because they don't have incentive to measure the right thing. For example, a web marketer might get paid to measure the traffic that they generate, but not necessarily the conversions -- that task might fall to, say, a sales dept. Illogical, sure, but without having interdependence and teamwork as a company goal, why should marketing do the work of sales?
- dixit13, on 10/12/2007, -0/+0Your inquisitive style of writing this post is complicating things,… just imagine the beginning of your carrier and you will have your answer.
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