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Design a Logo - The Ultimate Guide

youthedesigner.com — Logo design is arguably one of the most important and valued areas of design. A quality logo design combined with the branding of an organization or company can become one of the most powerful forces in today ’s society. If you love logo design as much as I do, then I am sure you will enjoy these logo design tips and resources.

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  • bradcis, on 01/12/2008, -44/+2Thanks for the post I really liked those tips and some of the resources you listed.
  • crystalhoo, on 01/12/2008, -44/+1Thank you for the info, really useful for logo design.
    Bookmarked for further use. Thanks.
    • Kakemonster, on 01/12/2008, -4/+1And this guy is getting buried because of...?
      • jjb123, on 01/12/2008, -1/+7clearly a fake, generic comment. Same as mikeinteractives and bradcis.
        • Kakemonster, on 01/13/2008, -0/+1but he said logo design... damn now I'm confused =(
  • mikeinteractive, on 01/12/2008, -41/+2This is a sweet post! Really informative.
    I'll make sure to keep it in my bookmarks.
  • Balk2K, on 01/12/2008, -4/+119I hope the logos look better than the front cover of that book...
    • jaxxon, on 01/12/2008, -3/+4LOL.. I've always thought the cover was just plain WRONG! But fortunately, the logos inside are pretty good. I've had this book (an earlier version) in my library for a long time and it has been an excellent reference.
    • rasterbator, on 01/12/2008, -1/+1One more thing that can be a powerful force in today's society… a web site that doesn't choke on digg's chicken.
    • groukhomovsky, on 01/13/2008, -0/+0Exact. Even if logos look like this one, they are sometimes they are viewed as "good" logos. Don't ask me why... I dunno :S
  • Mustangdude999, on 01/12/2008, -38/+2Thanks for the awesome article, time to start making logos!
  • TalSiach, on 01/12/2008, -39/+2Dugg! i cant wait now to make a new logo to a site i have! great tips!
  • xdvx, on 01/12/2008, -30/+3Bad logo, no brand name. Best examples of great success: nike, pepsi, coca cola, puma...
    • Daniel591992, on 01/12/2008, -3/+9The logo wasn't what made those logos successful though.
  • michaelpinto, on 01/12/2008, -16/+11That was a good batch of tips but hardly "The Ultimate Guide".
  • nicksjain, on 01/12/2008, -29/+2thanks for those lovely tips for designing a logo..i'm surely gonna design a new logo using those tips..I guess they must be quite helpful :)
  • pinheadenator, on 01/12/2008, -27/+1Awesome article.
  • Reiben, on 01/12/2008, -4/+43Wow, Can we say someone's been spamming diggs/comments? Jesus Christ people.....
    • renegadeafk, on 01/12/2008, -16/+12These logo tips changed my life, and they will change yours too! I will definintly keep them in my bookmarks for furthur use because this guide is so awesome and perfect!
    • tatltat, on 01/12/2008, -7/+4Great article! Very useful!
    • debuggercll, on 01/12/2008, -3/+20I lost 200 pounds with this diet plan! Thanks logo design book! It also cured my cold sores and works wonders on possessed demon children! I have bookmarked this wonderful article!
    • zongamin, on 01/13/2008, -0/+1Everyone just block the ***** spammers
  • somon90, on 01/12/2008, -4/+6Dead...
  • pbanta, on 01/12/2008, -5/+5dead at 172.
  • tsevis, on 01/12/2008, -20/+3Unfortunately, the site is down. Maybe caused by the Digg effect...
    I haven't read the story, but Dugg it anyway, cause I love design.
    If you permit to me, till the site is up again, go to die-gestalten.de .
    It's a european editor, based in Berlin.
    You can see their books like Los Logos etc. These guys really know about cutting edge design.
    There is also a very strong community around die-gestalten.de.

    Greetings to all design lovers.
    • smackhero, on 01/12/2008, -1/+1i actually like that site. a lot of those books look pretty interesting. but, man, they need to hire a web designer who knows how to do proper CSS rollovers.
  • panzer919, on 01/12/2008, -4/+2sites already down, mirror?
  • phunlee, on 01/12/2008, -2/+36Why are all the comments so 'cookie-cutter' happy?

    Thanks! these tips are super-SWELL! yay! :-) !
    • redhotkurt, on 01/12/2008, -2/+21Spammers. They're gaming Digg.
    • MacGyver2210, on 01/12/2008, -4/+4At least they're not posting Rick Roll links anymore...and if someone replies to this with a Rick Roll link so help me...
      • DjBlic, on 01/12/2008, -12/+3Hey check out this video i found on youtube http://www.youtube.com/watch?v=eBGIQ7ZuuiU It shows a video on how to find a site with free vectors! It also helped me find my dog, and my run-a-way kids!
        • MadOtaku, on 01/12/2008, -1/+6Ha! I have a greasemonkey script that embeds all your youtube links in the comments (with no autoplay)! Rick Roll will never get me again!
  • adit, on 01/12/2008, -8/+8Mirror at google cache:
    http://209.85.165.104/search?hs=sUq&hl=en&lr=&c2co ...
  • yagran, on 01/12/2008, -11/+1mirror anyone?
  • UGM2099, on 01/12/2008, -14/+3As a designer I envy my peers who excel at logo design because it really is so important.
    • shoutsmurmurs, on 01/12/2008, -4/+0As a designer, I say if you want to design a logo, become a designer.
      Or hire one.
  • av4rice, on 01/12/2008, -7/+11"Although it can be tempting to use a program like Adobe Photoshop to design logos when starting out, mastering Adobe Illustrator and its pen tool will be essential if you are serious about logo design. Adobe Illustrator has a vector format that will allow your logo to be scaled up and down with no loss of quality"

    Uh, Photoshop also has Pen Tool and vectors. Illustrator is easier to use with regards to both, but using Photoshop certainly doesn't preclude you from making a very good, infinitely scalable logo.
    • tsevis, on 01/12/2008, -3/+3Totally agree!
    • neoneddy, on 01/12/2008, -1/+4Yes you are correct, photoshop now has vector tools, but as a rule I would not suggest it unless necessary. The only real reasons it be "necessary" would be to add bitmap effects, effects that won't scale well, and kind of points back to keeping the logo all vector and in illustrator.

      Now I usually make a logo in illustrator then "stylize" a version in photoshop, so your simple version is a clean vector and then you get something a bit more fancy.

      http://www.wavestatic.com/blog/metal-edge-photosho ... Here is a perfect example... this started as a simple 2 color vector line art, then a style applied.
    • M4cb0y, on 01/12/2008, -1/+5Even with the vector tools Photoshop still rasterizes the image though, so, especially for text, you should probably use Illustrator if you're planning on using the logo for print (even if you bring the resolution up to 300dpi, text still doesn't look as good printed from Photoshop as it does as a true vector in Illustrator).

      • Chirp08, on 01/12/2008, -1/+2Exactly, and don't go thinking I'll make it in photoshop for now, and when it comes time to print I'll make a high res version, you will regret that. At the company I started working at I've already had to recreate 3 brand logos in Illustrator because we only had low res tifs (they were 300dpi but printed like ***** and weren't useable on anything over 8.5x11).
    • smackhero, on 01/12/2008, -0/+3have you even used the pen tool in photoshop compared to illustrator? photoshop doesn't save in vector format, and while you can create vector paths on the screen you're still using a raster program and have to create a raster fill or stroke in order to set the shape into your composition.

      any competent designer knows to design things like logos in illustrator in a vector format, and then export it as a rasterized image that you can touch up in photoshop for specific applications later on if needed.
      • av4rice, on 01/18/2008, -0/+1Photoshop can save in EPS, which is a vector format
    • yagran, on 01/13/2008, -0/+1i like fireworks.
  • ElGanyan, on 01/12/2008, -3/+7I love logo design but I hate spam! Buried.
  • BlueCyclone, on 01/12/2008, -7/+41This site is simply amazing, so many great tips. Thanks for letting us know about it!
    It's really saved me a lot of trouble. I found my dog, my wife is no longer leaving me, and it looks like the chemotherapy is working!
    Thank you so much, I owe you everything!
  • stomachache, on 01/12/2008, -1/+8Pffff...What's with all that spamming! Ridiculous!
  • jaxxon, on 01/12/2008, -3/+2http://logopond.com/gallery/
  • Zachariah, on 01/12/2008, -2/+2"...The computer will slow you down so be sure..."
  • MozzieTS, on 01/12/2008, -4/+2this book cured my cancer!
  • Dynamoo, on 01/12/2008, -7/+4I'm a real cheapskate when it comes to web design, but the one thing I *will* pay for is a professional logo design. A good logo lifts an otherwise dull design and makes it look professional. I find this guy is great - http://www.alexbet.com/ - but of course they are many other professionals who can help. If there's one thing that sucks is a logo designed by someone who really, really can't do it (such as me!)
    • PhrosTT, on 01/12/2008, -2/+3hi alex. you suck at logo design. nobody is falling for your *****. kill yourself. that is all.
    • nubloo, on 01/21/2008, -0/+0oh please.
  • animusart, on 01/12/2008, -4/+2Screw these so-called tips. There are only three things one needs to design a logo: First, understanding of the software. Second, understanding of the clients needs. Finally, time. There is no "self-help" book for design because design is as unique as the clients needs. I'm so sick of seeing these tips on web2.0 logos, web design, or logo design. Leave it to the designers before the web is flooded with yet more crap.
    • BASboyblair, on 01/22/2008, -0/+0Wow. I half disagree. Just like you can't teach someone how to be funny, you can't teach them how to design. BUT, there are rules and ideas as to what makes for a pleasing design and what helps to make something funny. Guidelines. It is being able to take the guidlines and make them your own that makes you good. So I disagree that tips are useless.
  • SniperZ, on 01/12/2008, -4/+5If you want a real logo, hire a designer.
  • InfamousAtheist, on 01/12/2008, -2/+6Buried as spam. Stop trying to game digg people, it's totally obvious. I hope the admins ban this submitter.
  • HonoredMule, on 01/12/2008, -2/+4Wow, I've never seen so many sockpuppets blatantly promoting a single digg article before. Epic fail.
  • r3negadeX, on 08/11/2008, -2/+12"Sketch out your logo first" - No *****
    "Ask the company what you're making the logo for" - No *****
    "Use a professional logo-making program" - No *****
    "Test the logo in various sizes" - No *****
    "Test the logo in various colors" - No *****
    "Place the logo in text and see how it looks" - No *****
    • BASboyblair, on 01/22/2008, -1/+0I sense unhappiness with this one. I give you the power of my hug
  • zdislaw, on 01/12/2008, -0/+1If anything in this article is news to you, the final item you want to be sure to have on hand is: a designer to design your logo.
  • SteveTheSultan, on 01/12/2008, -0/+0Description is misleading. A logo does not make a company. This is graphic designers full of themselves. Meeting a customer need is was makes a company.
  • Goobernutz, on 01/12/2008, -1/+2meh... hardly the "ultimate guide". but that's the kind of headline that gets on digg, suppose.
  • zigman91090, on 01/13/2008, -1/+1***** too much happiness.

    btw ***** book cover so no reason to read its knowledge about design.
  • Eccohawk, on 01/13/2008, -0/+1These people exhibit exactly what I would expect to graduate from the South Park school for the mental.

    1) Write down the most obvious stuff we know about the subject
    2) Submit to Digg and add fake comments
    3) ??
    4) Profit!!
  • samfishercell, on 01/14/2008, -0/+1I'm actually surprised at the tips and advice in this post. They won't help someone become a rockstar designer, but holy cow it's a heck of a lot better than most 'design advice' that gets posted on digg.

    So yes, this may be common knowledge -- but some people could, and should take it to heart ... like all those logo designing MORONS over at worth1000. (Btw - those logo contests are a great pick-me-up for any designer when they're feeling blue. HILARIOUS. )
  • imredesign, on 02/07/2008, -0/+0a logo design helps the company build trust with its customers if a company has a low quality logo its to be less trusted this a professional logo digg this-http://digg.com/design/Logo_Design_From_Imre_Desig ...
  • nellis311, on 03/01/2008, -0/+0Logo Design
  •  

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