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Are You Ready For The Future Of Gaming?

techindemand.com — Following the news of Ubisoft releasing a few select games for free with included advertising, it is making me wonder if this is the future of gaming? Would you prefer having access to games for free, but having advertisements included in those games as a result?

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  • ForbesBingley, on 10/10/2007, -18/+13This is an old topic — well, old for me at least (I wrote about this some time ago) — but it's becoming more and more relevant all of the time. So worth a closer inspection...
    • oxdeltaxo, on 10/10/2007, -0/+7I feel ads in games would only effectively work for something like an mmo.
      • Hermitwise, on 10/10/2007, -0/+3Yeah they do it in Anarchy Online, it's kind of odd to see an Army ad whilst blasting mutants.
        • oxdeltaxo, on 10/10/2007, -0/+4Yeah, but AO just plain sucks for our day and age I'm not surprised it's free.
    • AgentKPB, on 10/10/2007, -6/+11Either way, it doesn't matter.
      1) Not free = bittorrent
      2) Free with ads = Someone will make an ad blocker.
      • quomen, on 10/10/2007, -0/+7Why do you not support the developers of games? They need to make money, and the developers that produce outstanding games should be especially rewarded. You don't have to be a jerk and try to promote blatantly ripping off the gaming companies. It's when they try to ***** US over that I dont mind ***** them over.
    • Blah_Blah_Blah, on 10/10/2007, -0/+4not necessarily. if ads are hardcoded into the game it wont be that easy. plus, i don't mind if there are ads similar to the McDonalds billboards in various Need for speed maps (not that id be any more inclined to ever get a big mac) =]
    • L4WL3RS34L, on 10/10/2007, -0/+1Expect 25% of the ads to be McDonalds, and 75% advertising the game company and their upcoming games.
      • zammit, on 10/10/2007, -0/+1Valve has beeing doing this for some months now... advertising for the upcoming release of the "Orange Box" which will include Half-Life 2: Epsisode 2; also server hosting companies and clans have been putting in their advertisments. I've noticed them in Counter-Strike 1.6 and CS:S (not sure about other Valve games, don't play them often enough)

        I really don't mind, theyre placed in areas were you'll be looking while moving to your next area on the map, they're well placed where they (usually) don't effect actual game play (e.g. where your opponent may blend into the landscape).
  • suxmonkey, on 10/10/2007, -1/+32I think I'd prefer the option rather than having it decided for me. A lot of blogs and websites I frequent have ways that, by paying a fee or signing up for something, you stop having to see ads. I might pay to not see ads in video games as well. The choice would be best IMHO.
    • Pritchard, on 10/10/2007, -0/+1I think Games are Dynamic enough to slip in Advertisements in a less intrusive way than what was showed in that screen shot. Far less intrusive and annoying. I do, however, see Game Creation as an art, and I *really* don't enjoy Artistic Pieces that have advertisements splattered over the main contents. I don't mind start-up/credits advertisements for a game, nor anywhere else "in between" the actual areas of game play. However, I could see that some developers may also choose to have comical advertisements in particular, individual scenes (as ruining a large landscape with an advertisement would piss me off). IE: Some warrior or whatever having a bit of (insert energy product here) before the fight.
    • endlessoul, on 10/10/2007, -0/+1You've already paid for the video game. Yes, there's high cost associated with games, but you've paid the price asked.

      I'm certainly not paying to keep ads off my games. It shouldn't even be an option.
      • Pake, on 10/10/2007, -0/+1You're missing the point. It should be a choice:
        Option A) Pay for the game at regular price and have no ads.
        Option B) Get the game for free and have ads.
        Option C) Monthly subscription fees waved for ingame ads.
        Option D) Pay monthly subscription fees for no ads.

        There should be an option.
  • tones1, on 10/10/2007, -6/+59No thanks. I'd gladly pay the $50 to keep my sanity.
    • Whackly, on 10/10/2007, -0/+7But they are just going to put the ads in anyway. Damn near every game has some kind of product placement. How many games did the Honda Element show up in? Or Mountain Dew?
    • EXreaction, on 10/10/2007, -0/+9You mean $60 now right? Or $70?
    • Shaflugi, on 10/10/2007, -0/+1Obviously games aren't going to be 100% free because of ads. Advertisements are a nice way to get rid of monthly payments for MMOs and older games nobody would put money down for.
      • drtyfrnk, on 10/10/2007, -1/+1They'll be 100% free when you learn how to pirate them like I did!
    • DavidGX, on 10/10/2007, -1/+1I don't want ads in my games and won't give publishers any money for a game with them in it. That's why I bought rainbow 6 vegas used.
  • trubbleshute, on 10/10/2007, -3/+42What about load screens? I mean that's potential right there. I'd stare at a picture of doritos for 10 seconds while I wait for something to load.

    Crackdown was an awesome game, I loved every minute of it, except for the Dodge Advertisements and the shortness of the game.
    • MagicCake, on 10/10/2007, -0/+2I didn't really mind the Dodge ads in Crackdown. They weren't intrusive, and a couple of them were on those big screens that, when targeted, show you the high scores for various races. Kinda cool.
    • LowFuel, on 10/10/2007, -0/+1Oddly, I played Crackdown all the way through to the end, and never even noticed any Dodge ads!

      I guess that means they were pretty subtle. But I agree with Mcatrage, I suspect the extra revenue wont be passed on to consumers to lower game prices, it will just help the publishers bottom line.
    • waalter, on 10/10/2007, -0/+1Wipeout XL featured Red Bull advertisements during loading screens with slogans that implied the player would be better if they were drinking them. I thought that was kind of clever and it didn't bother me. When they go against the rest of the game's art direction is when it becomes a problem for me.
  • JMowery, on 10/10/2007, -3/+20Load screens are certainly a prime target to be hit with advertisements. Great point.
    • endlessoul, on 10/10/2007, -0/+2Provided they're not obnoxious.

      If I see "Head on, apply directly to forehead...", I'll probably stop playing the game.
  • Nidis, on 10/10/2007, -2/+14Oh man, I hate to sound like a purist here... but I'd most likely prefer games to remain advert-free. Not because I'm pissed about Tony Hawk's clothes being real brands or crap like that, but because if it made games like -that- free (read: infinitely more popular to the masses) then it's a bit of another nail in the coffin of well developed games. It'll just be another platform for commercialism to hawk out on, and the goal of developing something fun will become irrelevant =
    • deadnoob, on 10/10/2007, -1/+3i don't think so. developers are still going to want to make money, and they would do that by having people play the game and have the sponsors pay them. the worse the game, the less people that play, the less money they make.
  • JMowery, on 10/10/2007, -2/+2I would too Nidis, but it is likely the way the game-industry will go.
  • JMowery, on 10/10/2007, -3/+4Microsoft doesn't need to add more insult to injury :P
  • Lixie, on 10/10/2007, -3/+11If it will save me 60 bucks, I'll gladly take some billboards and product placement.
  • Camphlobactor, on 10/10/2007, -1/+24l don't mind ads as long as they actually blend in with the environment. In fact, certain games would look better with real ads such as the Need for Speed series.
  • JMowery, on 10/10/2007, -2/+2True, and some games will benefit, but there are genres that will suffer, that is why I'm not fond of the idea completely.
    • rpgedgar, on 10/10/2007, -0/+0What, you can't imagine restoring your HP in FFXIII with a Mountain Dew code red?
  • Typhoon2009, on 10/10/2007, -2/+3They worked OK in BF2142, but otherwise it'd have to be a game I'm really loyal to.
    • MagicCake, on 10/10/2007, -0/+4I dunno, it kind of takes you out of the experience when it's supposed to be 2142 and they're advertising the current Intel processors...
    • Shevanel, on 10/10/2007, -1/+1i never really noticed them, but i do have to ask Soldier names???
  • weizilla, on 10/10/2007, -4/+6Isn't this how adware gets started?
  • supermanred, on 10/10/2007, -1/+13Free game, no copy protection schemes, constantly updated with new content because advertising can be changed and is a constant revenue stream which helps to continually fund work on the game...

    is there a downside here? So big deal, when driving around the city in my game I see advertising. Makes it more realistic.

    Of course, a coca-cola sign in the middle of Quake 2 would look very cheesy.
    • Whackly, on 10/10/2007, -0/+9Every driving game I've played since... well... nintendo 64 has had advertisements in it anyway, except Mario Kart.
    • endlessoul, on 10/10/2007, -0/+1That's what Crackdown did, tastefully. Yes, I hate ads, but if they look similar to how they would look in real life, then meh.

      Side note, I was playing Crackdown in August and saw a Shoot 'Em Up billboard, along with a few music artist billboards as well. Not obtrusive.
    • cliffski, on 10/10/2007, -0/+1Disclaimer -> I am a game developer (www.positech.co.uk) and also advertise for my games using conventional (not in-game) means

      The downside is sheer economics. If that game would have normally cost you $50, then just because the biz model changes, the actual amount of recovereable investment will not. That means that if you want the same quality budget for the game, then that game will have to get its $50 from you on average. That is a LOT of advertising. On average, a google text ad is charging $0.10 per click. Thats not per impression, per CLICK. So you would need to click on 500 of these ads for it to make economic sense, and those would have to be honest clicks that have a good chance of earning sales. On average, we have a 1 in 500 click rate, which means you need to see 500x500 ads (250,000) each for the system to work. Assuming you see 100 ads per gaming session, this implies 2,500 gaming sessions per player., Just not feasible. In other wqords, expect ad-supported games to be made on the dirt-cheap, with a truly irritating amount of ads per gaming session.
      The economics do not work.
  • jorgepblank, on 10/10/2007, -1/+3I think intelligent ad placement would be fine with me, hey if it's free or less money to pay. For example, if in the game you're in a city and there's billboards, have it advertise something, I wouldn't mind it, in fact I would actually think that's cool. Also, in load screens I wouldn't mind some advertising.

    This is what I mean, I definitely wouldn't want it installing tons of advertisement stuff on my computer and making pop ups and stuff.
    • manageMyRights, on 10/10/2007, -0/+5Comcast added an add to my digital TV guide and the price didn't come down. What if you get ads and they get all the profit?
      • jorgepblank, on 10/10/2007, -0/+1That'd be different, but from the description:

        "Would you prefer having access to games for free, but having advertisements included in those games as a result?"
  • CraigNobbs, on 10/10/2007, -4/+6My answer... Hell NO!
  • TDTech, on 10/10/2007, -3/+6Well I see adverts in games I paid for anyway so if I don't have to pay for the same stuff = win
  • noahhoward, on 10/10/2007, -1/+6Can you imagine NPCs walking around in Halo or somthing going "Why hello there [killzntbagskittezors32] may I have a moment of your time to talk to you about the latest offerings from Dell?"
    • EXreaction, on 10/10/2007, -0/+4Then you ask: May I roast your nads with my flamethrower? Or smash them with my hammer?
    • Bamborzled, on 10/10/2007, -0/+2Speaking of Halo, imagine if you had to listen to ads before you could use the voice chat. Then again, if the ads are unique, then you might actually enjoy listening to them once in a while, and then return to the usual snide remarks made by 12-year olds like "You're a total fag" or "bitch" or whatever.
  • h4mx0r, on 10/10/2007, -1/+12"Adventurer, I have a quest for you! Go retrieve the holy grail and I will reward you with 500 gold and a Steel Guard! By the way, did you hear about those new Tea flavored Doritos? Go pick up some of those while your at it! They have a BOLD taste that will make you finish your quest BOLDLY!"
    • EXreaction, on 10/10/2007, -0/+4Actually, that would be kinda funny, as long as it isn't terribly abused...
  • synaesthesia, on 10/10/2007, -1/+7If it fits with the environment, it could add to the realism. For example, a large Coca Cola billboard in the next Grand Theft Auto would look right at home. An Axe deodorant poster in the middle of Halo...not so much. If they're going to make more money for the ad revenue, the consumer needs to see something of this. Charging $60 for a game that they're getting paid for plugging ads into is simply not kosher. However, they know that people are going to buy the games either way so I cant see them doing the right thing here.
    • manageMyRights, on 10/10/2007, -0/+1I'm glad you mentioned GTA. The ads in there were always clever parodies of real things (same with the ads on the car radios). If you made them all real products it would take away a lot from the game.
    • Promantarius, on 10/10/2007, -0/+1You could theoretically integrate advertising unobtrusively into any game by completely following the theme of said game, it's just that advertisers don't want to take the time to do that currently. Imagine you're playing an RPG and notice a board with quests, notes, etc. attached to it. You could easily have a Coke themed advertisement on a piece of aged and weathered paper without pictures of modern items like cans, and you'd still get the brand recognition people want. They could talk about some sort of refreshing drink in-game and serve it in a different manner with some small amount of lore and still get that brand recognition.

      The possibilities are endless, though it'd be more time consuming to create the ads they could still work out quite well, and hardly anyone would want to block them if they were integrated into the theme of the game so they don't jump out at you like those annoying flash advertisements on IGN.
  • EXreaction, on 10/10/2007, -2/+3Billboards in game and the likes are perfectly fine, even if the game isn't free they could maybe take some of the cost in ads.

    But I swear I will kill the first person who puts a pop up advert in any game. Distract me from the game and I shall seek revenge for my now-dead soldier, his blood is on your hands!
  • bingobongony, on 10/10/2007, -4/+0I got this far..."Publishers could (still) over-charge (I believe game publishers are currently over-charging) game prices. " before I could go no more. You CAN'T overcharge for a luxury item like a game. You charge whatever the public is willing to pay. Period.
    • StarlessKnight, on 10/10/2007, -0/+1Actually, you can. Customers simply stop buying your product. Unlike gas, people don't need games to get to work, to the store, or visit friends and family. Now, smart companies stop just short of that magic "We're idiots for overcharging you" line... and then they gradually increase it over a matter of time where the customer simply accepts it and moves on.
      • bingobongony, on 10/10/2007, -0/+0Again...you are proving my point. The fact of the matter is, custoemrs HAVEN'T stopped buying video games. That PROVES that this guy is complaining over nothing. If they were overpriced, then sales would plummet. That isn't happening.
    • manageMyRights, on 10/10/2007, -0/+1Most things people buy are luxury products. Even gas. You don't have to live far from where you work and you can almost always take public transportation. If you can't you could certainly move to a city where you can and get a job there.
      • bingobongony, on 10/10/2007, -0/+0The point is, just because this one person FEELS it is too expensive doesn't make it so. It is like whining about how much a Porsche costs. Or saying that the new iPods should be $69. Plain and simple. The market has set the price. If they could sell enough to make up the price difference by lowering the price $5, they would. Games sell VERY well at their current price. Hence, it is not overpriced.

        By the way, sometimes you DO have to live far enough from work that a car is necessary. There are only so many houses/apartments available in any given area.
  • Richandler, on 10/10/2007, -2/+2Media it self has only been for sale in the last 100 years, it is going ot have to become free again somehow with torrents and mods abundant.
  • DMDekoth, on 10/10/2007, -3/+2When it comes to video games, theres no shortage of competition.

    At the toy store.
    BADABAPAHJBADBDA SHUT THE ***** UP YOU ***** MCDONALDS AD! JUST SHUT THE ***** UP!
  • zombies187, on 10/10/2007, -1/+7Free games maybe. Games I pay for with advertising anger me.
  • carl25, on 10/10/2007, -3/+2it's like there's a party in my tv, and everyone is puking
  • ellenuza, on 10/10/2007, -3/+1Valve has already started doing this in Counter-Strike. After the first few times seeing them you completely forget they are there.
  • 1LordAnubis, on 10/10/2007, -2/+1That sounds like a great idea, I would love to get games for free......depends on the ads though.....if ads pop up during gameplay then its not even worth playing
  • xboxmods, on 10/10/2007, -2/+2i'd prefer a combination of the two, a significantly lowered price, with some well placed ads, like the ones in the casino posters on Rainbow Six.
    • ZippyV, on 10/10/2007, -0/+1I saw the bright white ads from Microsoft in the casino's and on the street. It would fit on a white backgrounded webpage but not in that game.
  • carl25, on 10/10/2007, -0/+2i wouldn't mind if it's discrete like on billboards in some games, but definately don't want it in the start of the game or blatantly obvious
  • canadian8703, on 10/10/2007, -0/+1If anyone plays the SOE game Planetside, an MMOFPS, about 5 years old, they have McDonald/Pentium advertising in the game on the walls of some of the bases/towers, its really terrible, not to mention you still have to pay $15 a month for a 5 year old game that doesnt get any updates and have to deal with that crap
    • FreakTrap, on 10/10/2007, -1/+1"yo mad dog be throwing signs up under the table, yo."

      I used to love those video advertisements in Planetside...

      Also, Planetside had the reserves system for about a year where they allowed players to play without paying a penny, but they were level capped.
  • MagicCake, on 10/10/2007, -0/+2This has been discussed many times, and the conclusion always seems to be the same: It's fine in games where a billboard is natural, like sports games or games that take place in big cities. It adds some realism, as long as they don't go overboard. The first problem is when the ads start appearing in unnatural places. The second problem is when you see a bunch of ads and they have no effect on the price of the game. I've already seen plenty of real life products in games, and they cost just as much. Seeing the stuff doesn't bother me, but if you're going to do it then pass on the savings to the consumer.
    • Promantarius, on 10/10/2007, -1/+2Theoretically they are passing savings on to you by reducing the cost of the game using advertising, the game may have been slated to cost $10 more without the advertising due to production costs increasing. As I said elsewhere though, it is completely possible to unobtrusively integrate advertising into any game from Starcraft 2 to Halo 3 to World of Warcraft if you take some time and effort to create advertising that is directly suitable for that game. You'd never get the adverts we see today into one without them looking completely out of place, but you could get brand recognition through cleverly crafted pieces of artwork or lore that fit in with the game's style.
      • MagicCake, on 10/10/2007, -0/+1I agree with you, it can be made to fit into just about anything. But I don't think the games that do have it would cost more without it. The prices are pretty standard across the board: $50 for a PC or WIi game, $60 for a 360 or PS3 game, around $30 for handhelds, etc. The only time the prices change is for special editions or budget games. If they put advertising into a big budget game that would cost $60, then I would expect it to cost $50, you know? I doubt they would charge $70 without the ads.
  • zymase13, on 10/10/2007, -0/+2Doesn't really make a difference whether we, as gamers, like it or not, because in-game advertising has already been embraced by development studios as a way to generate revenue. So, if in-game ads are becoming more prevalent, and more intrusive - which they are - we, as gamers, should at least get something in return. If that's free games, fine by me.
  • calibration, on 10/10/2007, -3/+1Mozilla OS + Adblock? :P
  • lordbeef, on 10/10/2007, -0/+1One incentive for this would be developers would have to create games that you want to play so that the ads could be seen.

    The downside is that they would then feel pressured to artificially inflate the length of a game and reuse content so that more ads could be seen
  • mal1964, on 10/10/2007, -0/+1It would give me a chance to grab a icy cold Coca-Cola from the frig.
  • KnytFyre, on 10/10/2007, -0/+1Anarchy Online is already using ad based support for it's base game. You can play for free and see some adverts in game in the form of billboards. If you decide to start paying for the game to gain access to any of the expansion packs, these billboards become ads for in game shops. Morgan Webb recently use this issue as the topic for one of her Morgan's Minutes. In it she brought up a very good point. We are already playing games with tons of advertising in it, and we are not seeing the slightest reduction in price. Games with in game advertising still cost the same as games without the ads. I feel the best choice is to let the player decide. You can pick up the game for free and see the ads, but if you pay a fee, those ads go away. As long as the quality of development continued on par with current games, I am willing to bet you'd see people willing to put up with some Mountain Dew billboards in thier free version of Halo 3. (and before someone mis-reads that, I am using Halo 3 as a dramitization topic, not saying that it is coming out for free)
    • bbear, on 10/10/2007, -0/+1Originally Anarchy Online players saw the obnoxious ads whether they paid for the game and expansions or not. I know this because obnoxious Motley Crue ads made be cancel my subscription to that game some years ago. What made the AO ads so horrible was that most were completely out of place. It killed the atmosphere of the futuristic setting to see ***** products from the 20th century on moving billboards.
  • chronos78, on 10/10/2007, -0/+2I would rather pay for my game without advertisement than getting said game for free if it meant having to look at ads. If in the future ads start getting forced on me through video games I will quit playing them. I rarely watch TV anymore because of the ads instead I will wait and purchase an entire season of a show I want to see when it comes out on DVD just so I don't have to see them. I hardly go to the movies any more as well. Who wants to pay $10 bucks to sit trough 20 minutes of commercials followed by 20 minutes of trailers about movies that aren't going to be out for 2 years before the movie you payed to see even starts. Then once the film starts it is filled with nothing but product placements. Screw that, the entertainment industry should be paying me to sit through all their advertising. Me I'll go read a book. Last time I checked Bilbo Baggins in "The Hobbit' wasn't trying to sell me a CokeCola or a pair of Nike's.
  • allen2003, on 10/10/2007, -0/+0Old news :-/ It's not the first game that includes Advertisement in the game for example is the Acclaim BOTS Online that has annoying ads spaces in the screen exchange of free gaming :-/
  • Sabretou, on 10/10/2007, -0/+1I think implied advertisement will be OKAY, like AT&T Shotgun Shells, McDonald's McRockets or maybe The Wal-Mart as an RPG merchant store. For strategy, we can probably have Vodafone Spearmen or Microsoft Crossbowmen.

    Yeah, OKAY as in never to be implemented, thank god.
  • smacksaw, on 10/10/2007, -0/+2I want one or the other. What I hate about paying for cable is that it costs me money AND I have to watch ads. If I got cable for free, I would not care about commercials. But if I pay for it, I should not have to watch commercials. In the end, TNT, USA, etc are ripping us off. You get a lot more bang for your buck with HBO/SHO/CINE/STARZ than you regular channels. I wished tv providers would give us free cable and backcharge the channels for carriage. They make all of the money from ads AND charge the cable operators? My ass.

    Same goes with games. Free with ads is fine, ad-free and I pay, fine. But both? Not fine. Even worse is a game like WoW where you have to buy the game AND pay a subscription. Either allow us to access the servers free or give us the software. Having it both ways sucks and people are stupid to even enable such an unfair business model. But no one will get change unless more people start saying what I'm saying here, which is "Why do we have to pay at every turn?"
  • mrkamil, on 10/10/2007, -0/+3anarchy online? that's still around?
  • realclark, on 10/10/2007, -2/+1Ubisoft signed a deal with Dodge to display exclusively Dodge vehicles in Ubisoft's Tom Clancy game series.
  • Charlatan22, on 10/10/2007, -1/+1personnally, if there were ads during load screens or maybe at the starting screen (places when your not "playing" the game) i would not mind if it derferred some of the cost. however, if they started sticking in pop-up ads during gameplay of if every billboard, radio commercial, etc. in GTA was for "Coca-cola" i would definitely be angry.
  • zouhair, on 10/10/2007, -1/+2So when's the free dreams with ads?
  • IndicaDreams, on 10/10/2007, -1/+1I am too poor to buy their ***** products anyways, why the ***** not.
  • givemereplay, on 10/10/2007, -1/+2I don't know if any of you have tried far cry with advertising support, but it is UNPLAYABLE. Hearing the same terrible mcdonalds commercial every 60 seconds is ridiculous.
    • CherryTzors, on 10/10/2007, -0/+1There is a way to remove the ads. ;)
      *coughreplaceexewitholderversionofexe,iusedano-cdcrackversionandnowmyadsaregone,runssosmoothcough*
      Man, gotta get this cough checked out.
      In any case: I don't mind ads if they aren't intrusive. For example, ANY TIME you get to the menu in Far Cry when you didn't access the menu yourself triggers an ad and ANY TIME you load or start a level triggers the ad. As many gamers know, it may take many tries to get past a level. If your plan is to offer it for free, PLEASE make ads that pop up every once in a while, not just every chance you get. And change the ads up too. Maybe they would be bearable if I saw something different.
  • lidong, on 10/10/2007, -1/+1Then the crack teams will struggle to remove the ads in the games instead of cracking the copyright protection they do now.
    • CherryTzors, on 10/10/2007, -1/+1There is a way to remove the ads. ;)
      *coughreplaceexewitholderversionofexe,iusedano-cdcrackversionandnowmyadsaregone,runssosmoothcough*
      Man, gotta get this cough checked out.
  • frozen1, on 10/10/2007, -1/+2***** no ads!! Did STEAM reduce game prices by cutting out the middle man? Nope.

    Game companies want to get rich, they aren't going to reduce their prices for NOBODY, there may be the rare exception but most of them are beholden to some big company. Did Vivendi / Blizzard reduce World of Warcrafts subscription price? Nope.

    Don't count on these people dropping the prices just because game ads show up, I can see an "Adblock war" start happening of they start, and people will just warez the ad-less games.
    • GaiaAP, on 10/10/2007, -0/+1I agree, but a slight correction: It's the game publishers making the money, not (most) game development companies.
  • RebornInFlames, on 10/10/2007, -0/+2Hell no, I would rather pay for my videogames. A game is one of the few things you can enjoy on your TV without seeing an ad. Even the fact that product placement (notably in Ubisoft games) has started creeping in really bugs me.
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