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PlayStation 3 Getting In-Game Ads Two Years After Xbox 360

techconsumer.com — Now we have Sony joining the party late (sound familiar?) and everyone appears to be excited again about the prospects of in-game advertising. Not surprisingly, Electronic Arts will be the first publisher to feature ads inside its PS3 games.

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kazzyD 133 days ago

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jjustice, on 06/04/2008, -1/+5How is lateness a *bad* thing for Sony in this case?
- kazzyD, on 06/04/2008, -2/+2I'm not sure if it's bad or good... More to the point, it's just one more thing showing how Sony has handled certain technology for the last several years: coming late to the party.
  - peskypescado, on 06/04/2008, -2/+4Late to the party is the nice way of saying it. They haven't innovated on anything in a while.
    
    -PS3 launched well after the 360
    -Blu-ray (especially BD-Live) followed HD-DVD
    -PSN is so far behind Xbox Live it is joke
    -Sony threw in "motion sensing" after it came out that the Wii had it
    -Dynamic in-game ads
    -They blasted using multiple SKUs when Microsoft did it with the 360 only to blow it away with the number of different PS3 SKUs that have been sold
    -HOME is a blatant Second Life/Sims Online rip-off
    -They blasted software-based backwards compatibility emulation on the 360, only to use it on the PS3 (and they even removed backwards compatibility on the 40gb completely)
    -The PS3 launched without "rumble" but they ended up adding it back in since it was the only "next-gen" console without it.
    
    And this list is only for the PS3...
    - Zamfir, on 06/04/2008, -2/+2Better than being early to the party with massive hardware defects.
  - Tahiri, on 06/04/2008, -1/+1PSN is not behind Live. Not while it's both free and uses dedicated servers
mediablab, on 06/04/2008, -1/+5Sony's PS2 had in game ads. The new part would be the dynamic ads, so effectively Sony had in-game ads ages before Xbox 360.
- kazzyD, on 06/04/2008, -3/+2The article itself is about dynamic in-game ads. The comparison is between something that Sony is doing two years after Microsoft. Your comparison of the PS2 doing something before the Xbox 360 is a little unfair, don't you think? Since the Xbox 360 couldn't have done anything "before" the PS2...
  - Adam0o, on 06/04/2008, -2/+3it says "Sony joining the party late" so....its pretty fair to include the ps2
peskypescado, on 06/04/2008, -1/+2It is a pretty different thing to be serving up dynamic ads. Static ads are like magazine ads, dynamic is like Google Ads. You have to satisfy the needs of the advertiser for conversion, exposure (angle, duration, and location people usually see the ad), and you have to make the each ad fit in within the style of the game.
Zamfir, on 06/04/2008, -1/+2Who cares, how is in-game ads a good thing? Of course Microsoft would be ahead of Sony when it comes to ***** it's customers up the ass for a few bucks... Just like the 360 dashboard and the ads that they blast at you there too.
- peskypescado, on 06/04/2008, -2/+2So long as the ads aren't obtrusive (the big if really), why should I care? If it keeps games from costing more, or pays for some more polish in the game it is a good thing to me.
CollapseControl, on 06/04/2008, -3/+2ADs in-game is nothing to bitch & moan about. They really don't screw up the gameplay. I wouldn't be worrying about the ADs for the PS3, i'd still be worrying about the horrible online service and the full list of "Coming Soon" that Sony likes to throw out every now and then.

*****, maybe AD revenue will help get the PSN up to par.
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PlayStation 3 Getting In-Game Ads Two Years After Xbox 360

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