Why Companies Keep Betting — And Losing — On Harry And Meghan
From American Riviera Orchard to new Netflix shows, Harry and Meghan are trying to be media and business moguls. But their track record is terrible.
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The Lede

Prince Harry and Meghan Markle seem like lovely people. Despite some harrowing experiences throughout their love story, they appear to be well-meaning, and they have two very cute kids. They are also incredibly famous. But this combination of decency and notoriety does not necessarily translate to them being great business people or top-notch media moguls, as evidenced by companies throwing millions of dollars at them, with, let's say, mixed results.

Key Details

  • Netflix announced on April 11 that two new shows from the Duke and Duchess of Sussex are in the early stages of production.
  • Despite the misfires, Netflix is having a better time with the couple than Spotify. The audio-streaming company signed a deal with Harry and Meghan in 2020 reportedly worth $20 million.
  • The what-to-do-with-Meghan-and-Harry issue is also illustrative of a broader point: Celebrity-driven media is a tough business.

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