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NINE INCH NAILS Frontman Says His Record Company Is Run By 'Thieves'

news.com.au — It's a very odd time to be a musician on a major label, because there's so much resentment towards the record industry that it's hard to position yourself in a place with the fans where you don't look like a greedy *****. But at the same time, when our record came out I was disappointed at the number of people that actually bought it.

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  • 40bslove, on 10/11/2007, -7/+303Do us all a favor and go to his concerts, at least he gets money this way.
    • szembek, on 10/11/2007, -18/+65Yeah, he needs it.
    • op12, on 10/11/2007, -3/+88And you get jumpdrives of music they intentionally leave behind!:

      http://www.asuwebdevil.com/issues/2007/04/24/style/700993

      "Several songs from the album were leaked to the Internet in February by fans at Nine Inch Nails shows in Europe, who found unmarked USB drives in bathroom stalls loaded with "Year Zero" MP3s."
    • gxcdesign, on 10/11/2007, -1/+457Metallica and Nine Inch Nails both took sides on a music industry stand point....guess which ones aren't douchebags?
    • kevin45, on 10/11/2007, -113/+5What the ***** man? Buy the record, don't buy the record, buy it, no don't buy it.

      What the ***** is the average joe to do? Too much ***** going on, download everything.

      And stop bashing Metallica: back when they had some ***** to say the average person didn't know about downloading online and neither did the industry really. Its different today, digital media on the internet is not a scary thing now that its become a business model (iTunes).
    • jager719, on 10/11/2007, -0/+69live shows is the only place where i am willing to pay a premium for music. ive payed large amount of money just to see one artist i truly enjoy perform live, and these artist encourage live recording of their shows and subsequently trading of these recordings. paying 20 bucks for a cd with less than 10 songs is complete an utter bs; the idea of paying ~$4 through paypal for good quality audio is great, and if companies start doing this, i may start actually paying for music.
      just my 2cents
    • dasilva333, on 10/11/2007, -4/+60i believe trent raznor has very valid points he speaks on behalf of all the pirates out there he is sympathetic for us, he understands the problem with the music industry, i hope he would get more coverage and expose the dirty record industry for what it really is
    • Hamsterpotpies, on 10/11/2007, -14/+1That's how they make all their money.
    • soulshinejam, on 10/11/2007, -3/+35Absolutely. I was at two different shows on the With Teeth tour, each with their own unique setlists and rarities played, and also purchased the BYIT DVD of the tour. Excellent visuals, second to none. Year Zero is another masterpiece for Trent's repertoire.
      Being an 80s baby, I've really grown up with NIN, and Trent possesses the creative spirit and longevity in his accomplishments. The music speaks for itself. I can't stop listening to the BYIT version of Burn in my car. The bass makes the hair on my neck stand straight.
    • donwilson2, on 10/11/2007, -67/+6All of those starving musicians like Nine Inch Nails and Metallica.... Come on guys, let's help them buy that new gold-plated pool!
    • MISDIREK7ED, on 10/11/2007, -12/+173@ donwilson - Metallica doesn't deserve to be in the same sentence as NIN.
    • arizonagroove, on 10/11/2007, -25/+11"And you get jumpdrives of music they intentionally leave behind!:"

      Isn't a jumpdrive something that spaceships have?
    • etnu, on 10/11/2007, -2/+27Yeah, plus the concerts are awesome.
    • WarpFox, on 10/11/2007, -33/+3Uh, doesnt trent reznor OWN his own record label?
    • totallyAMAZING, on 10/11/2007, -1/+55I can't believe he's the first big artist I've seen propose to produce their own music and sell 100% online. If you already have name recognition, why bother with a label? He'll make $4 per sale with no one leeching off him.

      I realize the cookie cutter pop/emo crap needs a label to promote it so people think it's worth buying. But actual good artists have no need for iTunes or labels (Apple won't talk to artists, only labels) and could be making some well earned money, finally.
    • bonesaw, on 10/11/2007, -39/+9I'm going to get dugg down for this, but the reason that not many sold is because despite all of his cool ways to market his music, the new album is bland and boring.
    • fryingpancat, on 10/11/2007, -3/+15@ warpfox

      Trent Reznor is in charge of his own record label, but that label is owned by Interscope (or whoever it is), so they have the final say not him
    • gothicx00, on 10/11/2007, -0/+34@bonesaw

      You know, I've heard a few people say that. I think the album is good, but should be taken as a work in whole, not song by song. Could it be considered a "down" release for Trent? By some maybe. So was Manson's Mechanical Animals. But you know what, I bought it, because I liked a few tracks and I wanted to have all the albums. Kinda a "support the artist" as much as buying and album can do these days. But I'll tell you what, if Mech Ani had been priced at $35 you better bet I would have pirated it instead of buying. And there are tons of people out there just like me that would buy a so-so album by an artist they love for a reasonable price, just so they have it. But a $25 markup makes it real hard to justify that cost, especially when you know that the artist will see next to nothing of that.

      Trent points out the very problem with the music industry in this day and age. The people in charge of the decision making are arrogant, money hungry, and will do what ever it takes for the bottom line. I'm willing to bet that this backward thinking of pricing it at $35 will actually net them *less* money than they would have made if they priced it more reasonably. The music execs pull this BS and then wonder why pirating is so rampant. If they honestly believe for one moment, that we as the consumers don't at the very least think something is fishy with the whole state of it all, then they are either stupid or are just completely out of touch with reality. It's like when they leave their office, the go home to a room with steel walls, no TV, no internet and don't step foot outside except for work.

      Something needs to change and change quick. Even though I will admit to having partaken in some illicit music gathering techniques, I don't think that is the answer anymore. I don't think that bypassing the "system" is the way to get the point across. Look at the response. They price albums $25 more than they should be. Somebody in the industry needs to speak for us fans. Somebody needs to stand up and say, "The people that buy the product I produce want a change." That may seem like a "bit the hand that feeds" (no pun intended) scenario, but if enough artists came forward and said "Look, what ever it is you are doing, It's not working and if you don't change the way market us, we'll find other methods." And they could do it. Put enough artists together for a common cause, and they could pretty much make they're own label and RIAA like organization, and the rest of them be damned.
    • HunterTV, on 10/11/2007, -0/+56I'm psyched to see what Trent does once the contract is up. I'm a fan, so I'm biased, but to tell you the truth, if he charged for a download and it was $12 instead of $4 and I knew it was all (or mostly, minus costs, etc.) going to him, I'd pay it gladly. Hell I'd do that for all the bands I like.

      When I know that maybe 5% (ballparking here) or less goes to an artist when I buy a $18 CD or download or whatever, it's pretty disconcerting. I'm buying music because an ARTIST made it, not so some corporate ***** who didn't do ***** to make the album sound the way it does can buy a new car. ***** that. I'll pay so Trent can get some hot ride, but not some anonymous whitecollar prick.
    • OUberLord, on 10/11/2007, -8/+2*Begins slow clap*

      Gothicx00 FTW.
    • kokei, on 10/11/2007, -4/+13Actually the record label gets the money you pay for most tickets. bands generally make their money off of what the sell such as t-shirts, and other License. stuff.

      being as big as he is, he may get a portion of the ticket sales, but not nearly as much as the record labels will.
    • Lapdog1123, on 10/11/2007, -4/+36Glad to know people are sick of the music industries bull *****. Me I pirated that *****! and went to a show and bought some merch!

      SUPPORT THE BAND NOT THE RECORD LABEL!

      It IS within OUR power to bring the music giant DOWN!
    • smackhero, on 10/11/2007, -2/+11@warpfox:
      reznor doesn't really own his own record label. nothing records was just a vanity label under Interscope.

      when music artists make it big and become well recognized they are often allowed to create a vanity label which they get to run under a larger parent label. many established mainstream acts have their own vanity labels so they can sign their buddies from the same circuit and sorta share the success that they've attained. but ultimately, the vanity label is just another branch of the parent label, and most belong to one of the big four majors, and the rights to the music are still with the label that the artists originally signed with.

      the RIAA and the four majors have enormous control over the music industry and it's not that easy to escape their grasp. even as an independent record label there isn't a whole lot you can do about it. the RIAA labels (all of the big four labels) control most of the distribution networks in the U.S. and in most of the world. without being a well-established major, there isn't much choice except to sign with a big four owned distributor like RED if you want to have decent distribution.

      with the advent of popular music downloads and his being a prominent figure in music, Reznor might be able to circumvent the RIAA's distribution ring and sell his stuff through iTunes on his own, but the rights to most of the albums he's already put out belong to his parent label. besides, i think reznor puts a lot of effort into his albums and wants to give fans something more tangible than just mp3 downloads. he creates albums that people actually want to buy and own a physical copy of for its artistic value. he puts a lot of energy and thought into everything from the elaborate viral advertising materials to the music on the disc down to the artwork on the actual album, and it really creates a unique experience for the fans.
    • niteskunk, on 10/11/2007, -0/+11Most definitely. Check out the "Beside You In Time" DVD, the lightshow is a treat in itself. I can't wait 'til NIN comes around here so I can check them out live.
    • joshua5, on 10/11/2007, -0/+14"I've have one record left that I owe a major label, then I will never be seen in a situation like this again. If I could do what I want right now, I would put out my next album, you could download it from my site at as high a bit-rate as you want, pay $4 through PayPal. Come see the show and buy a T-shirt if you like it. I would put out a nicely packaged merchandise piece, if you want to own a physical thing. And it would come out the day that it's done in the studio, not this "Let's wait three months" bulls---."

      This is exactly what I'm saying. Theres hardly any need for the labels anymore. Artists are fully capable of distributing the music themselves at virtually no cost. Trent is ahead of the times but only because "the times" are being kept behind by the music industry.
    • simpleid, on 10/11/2007, -2/+5Think about how Steam works for Valve's games, only apply the concept to music. They can sell their albums directly and indipendantly over the internet, they don't need anymore distribution then that, there are hundreds of millions of people online now, if not more. Trent might see this and take advantage of it, and he should, he's in the know.

      His CD rocks :-D
      Anyone know how they got it to be heat sensitive and change like it does?
    • sdrawkcaB, on 10/11/2007, -1/+7I'm surprised at how the cost of the record is vastly different from place to place. I paid $10 canadian for each of year zero and BYIT. Well worth it.
    • kjcdude, on 10/11/2007, -1/+5well he gets some of it after ticketmaster takes there cut

      it sucks that they have to use ticketmaters. all most all veniues have contracts with them where the band is forced to use them for their ticket needs.
    • lukas88, on 10/11/2007, -2/+5Our society practically worships rock stars and other people who have achieved great success in the music industry. At first glance, there is really nothing wrong with that. It is great to have someone to look up to and probably rewarding to be the object of affection by so many people. The problem becomes more obvious when we consider how we gage their success: record sales.

      I download music, and I certainly don't pay for it. I realize this will bring about a change. I realize it is seen as immoral, and perhaps it is on some level. But I really care about is music. For the first time perhaps in the history of modern music, popular music can be freed from the chains of investors, benefactors, and people looking to profit from someone else's work. Ever since the early renaissance, popular music first had to be approved or invested in by either the church, royalty or aristocrats who owned music halls. Of course this method of bringing music into the limelight reached its pinnacle in the 20th century. Thank God, the internet has changed all the rules. Nearly anyone with a little bit of technical skill can make flawless recordings on a home computer. These recordings can become almost instantly available to people. Already we have seen a few bands make it big that way.

      But before this method has a meaningful impact on music, the present regime must be brought down. They still have a lot of money to convince washington that sharing music is immoral, and it won't run out over night. But their demise has already been set in motion and it seems all but inevitable. When they are gone, music will be forever changed. Popular music will no longer need to be dominated by a few stars. There will be no way to "sell out." Gigantic fame and fortune for musicans will probably be a thing of the past. But a new breed of musician will be able to thrive. The kind that doesn't mind making a modest income making music, even if he is very popular. Sure, there will still be a few rock stars, but most of them will be replaced by people who are still human, and just love making music.

      The biggest change will not be in the bank accounts of musicians, but on our ipods and radios. Who knows where we can take music when it no longer has to be approved by the rich and powerful?
    • AlexMorph, on 10/11/2007, -1/+8Who needs Starcraft 2 when you got the Black Eyed Peas ARG to look forward to? I can't wait!
    • guitarh3ro, on 10/11/2007, -0/+5Just thought I'd take the time and say something I read from one of my favorite artists and bands, Assemblage 23. If you like NIN, you'll like them.

      A23 Frontman Tom Shear once said (roughly) People don't realize it, but 98% of the musicians out there have day jobs like you.
    • Kadellyman, on 10/11/2007, -1/+1I dont money is a factor!
    • jim1977, on 10/11/2007, -1/+2you need to understand the term 'vanity label' to understand the irony of his opinion. trent reznor is on the page.

      http://en.wikipedia.org/wiki/Vanity_label
    • jim1977, on 10/11/2007, -3/+1you need to understand the term 'vanity label' to understand the irony of his opinion. trent reznor is on the page.

      http://en.wikipedia.org/wiki/Vanity_label
  • ryan213, on 10/11/2007, -0/+178$4 for a download using paypal?? Sounds good to me. Hopefully this will become a reality.
    • rrasco, on 10/11/2007, -4/+154I have a newfound respect for Trent Reznor. I have always just hated NIN, no specific reason, mainly their cultist followers annoy the hell out of me, but this guy just shot to the top of my respect meter.
    • aliengoods, on 10/11/2007, -0/+81I'm not even a fan, but I would buy it just to prove a point to the other musicians out there. They can market their own material, and they don't have to keep signing with these BS labels that try to DRM a CD!

      The first time I bought a CD that I couldn't rip to MP3 was the last time I bought a CD.

      @rrasco
      I agree. Points to Trent.
    • ronh, on 10/11/2007, -0/+13Punk and hardcore and other sub genre's have been doing this for ever, producing, printing, and releasing your own material. Usually at loss mind you with those genre's sticking to vinyl and cd's other physical media.

      But I really think with the internet and more means becoming available for the common person to do this on there own I see no reason why a dedicated artist could not do it on there own or under a small label and match or even surpass anything a large record label would do.

      Here's to hoping reznor follows through and his claim.
    • jeffdjohnson, on 10/11/2007, -0/+3And hopefully after filling his final album commitment to Interscope, he'll continue to release stuff on his own. I think we're at a moment in technology where that's entirely possible to do, given that you're not in it to make a ton of cash.
    • morriscat, on 10/11/2007, -1/+22Yeah, $4? that sounds like a nice number.

      I'll take FLAC please :) and ah, I'll pay more for 192k/24

    • Harvey_Mushman, on 10/11/2007, -1/+22I love the way the piece ends with the usual plug, with the label right in the middle: "Year Zero (Universal) out now." At least there's no confusion who the thieves are.
    • twiztedambience, on 10/11/2007, -2/+3Maybe I'm missing something, but it said Year Zero (universal) on the bottom. Year Zero is actually produced by Interscope. Are they the same company or something? It seemed like a typo when I read the article.
    • smackhero, on 10/11/2007, -0/+7@twiztedambience:
      most major labels are actually part of one of the big four record groups (also known as the four "majors"): Sony BMG, EMI, Universal and Warner. Interscope happens to be owned by Universal, but the 4 majors own pretty much all of the labels that well known artists in and out of the U.S. are signed to.
    • joshua5, on 10/11/2007, -6/+4Well he can talk the talk but Trent is still with the major labels (even though he admits it). I'd like to see him walk the walk before I give him any high-fives. What he is saying takes a lot of balls to say but even more to actually follow through with.
    • idonthack, on 10/11/2007, -2/+3@twiztedambience
      http://en.wikipedia.org/wiki/Interscope
      "Interscope Records is an American record label, *owned by Universal Music Group*, and operates as one third of UMG's Interscope-Geffen-A&M label group."

      edit: lol beated
    • darkstorm777, on 10/11/2007, -3/+11Ill be honest in what I did. I stole it before it came out, when it hit iTues, I baught it so I could load it easely, then found out about the ARG, and bought the CD. He ***** deserves this money, him above any ***** pop act out there...
    • rrasco, on 10/11/2007, -2/+2@jeffdjohnson

      Hopefully, but at the same time in my opinion if one were to take this approach, they would be able to appeal and sell to the biggest market in the world, the internet. Potentially making even more.

      @joshua5

      You're right, so far he has only talked the talked. Let's hope for his walk to follow the release of his next album. I love how he just says "F**k You" to Universal, over and over and over again...lol!

      This also reminds me of what The Offspring attempted to do. Right before the release of Conspiracy of One, they tried to put the album on their website for free download, but Sony pulled the plug on that one real quick.
    • zionad, on 10/11/2007, -2/+3I think $4 is an insult to him, unless he will also make the physical cd available for purchase direct from him (for a different fee)
      But if the only way to get his music is by downloading from him, I would gladly pay $10 just because its all going to him.
    • echoblaster, on 10/11/2007, -1/+4If Trent had a paypal site up right now I'd toss in my $4. Call it a "donation" and watch the record industry go *****.
    • LycoLoco, on 10/11/2007, -0/+3@joshua5
      "Well he can talk the talk but Trent is still with the major labels" Of course he admits it - he's under contract, and unfortunately there's nothing he can do about it.

      Trent has always been supportive of his fans. How many artists out there can you name who have given away their tracks in garageband format to remix them? Given Trent's trackrecord, I'd bet on him following what he says. His love is first and foremost music, followed by money. Read his wikipedia article and you'll begin to understand.
    • joshua5, on 10/11/2007, -0/+1thats exactly my point, lycoloco. its one thing to say "yeah I would put out a $4 album without the labels if I could" and another thing to actually do it.

      don't immediately dismiss me like a trent fanboy and say "i don't understand". what he's proposing is a seriously bold move, i'm just waiting to see it first. once his contract is up if he doesn't actually do it then by my standards thats a real jerk move. we'll see what happens
  • orientis, on 10/11/2007, -47/+7hahaha he's such a smartarse. ***** has come a long way since Pretty Hate Machine, that's for sure.
    • OverThere, on 10/11/2007, -10/+32funny.. I still consider Pretty Hate Machine his best album. Lately I've felt the "pop" influence has been way too noticeable in his music.
    • trekkie, on 10/11/2007, -2/+16@overthere

      I agree. While the others aren't terrible, nothing like Pretty Hate Machine.
    • mywhitenoise, on 10/11/2007, -3/+45"Lately I've felt the "pop" influence has been way too noticeable in his music."

      PHM is his most poppy album, what are you complaining about?
    • eamonchaney, on 10/11/2007, -2/+23@overthere

      Pretty Hate Machine is his best but if you are a true NIN fan and have been soaking his ***** up since day one(not just d/l'ing his discography in the past couple years), then you have to admit that Year Zero is the closest thing you can get to PHM. He's older and more successful and yet can still muster an authentic angry angst driven tirade. It has always surprised me how timeless his music is. I think I am tired of everything on my iPod then remember to give NIN a chance, put it on shuffle, and rock out like I was 16 again. I was afraid after With Teeth he was loosing it, but now I see it was just a hiccup. I can't wait to see what he comes out with next.
    • demonotaku, on 10/11/2007, -2/+12Oh please. Quit being a pretentious music snob. Everyone has their own opinion on what a band's "best" album is. No one is right. It's just an opinion. You're making it sound like you are THE NIN fan to end all NIN fans.
    • jbarket, on 10/11/2007, -0/+3While I don't disagree that PHM is a fantastic album, I have to echo mywhitenoise and say that it's his most poppy. If you don't believe this, go download yourself a copy of Purest Feeling, which is a bootleg of the demos for PHM. There are a number of tracks on there, including Purest Feeling, that are so far from where Reznor is now it's laughable.

      The prevalence of sound byte samples in Purest Feeling really draws a parallel between Reznor's first album and Manson's too. Amazing to see how far he's come.
    • orientis, on 10/11/2007, -1/+1I love all the albums except With Teeth, which I found a bit boring.. I really have to wonder why the hell my original comment was dugg down.. strange.
  • erudition, on 10/11/2007, -2/+106haha - 'I look forward to the Black Eyed Peas ARG'... sarcasm?

    Trent is the man!
  • Hacbarton, on 10/11/2007, -9/+61A friend and I started a campaign. For every album we stole, we sent the artist of said album $1.28, which is the average pay per CD an artist gets. Subverted record companies AND supported my favorite artists.
    • AntBing, on 10/11/2007, -17/+2It sucks that you can still be sued though....haha
    • freakygeeky, on 10/11/2007, -2/+51Oh, so you have your favorite artists' home addresses?
    • brstilson, on 10/11/2007, -3/+59Artists only get $1.28 because the record companies are ripping them off. If you wanted to support them, you'd pay a lot more.
    • idonthack, on 10/11/2007, -0/+16Just $1.28? Send them $4 or $5. You still save money, they make more money.
  • laserblazer, on 10/11/2007, -3/+79The recording industry rewards the wannabes and punishes the talented.
    • niteskunk, on 10/11/2007, -1/+9Possibly one of the most true statements I've ever read on Digg. Damn right, dude.
    • mirunit, on 10/11/2007, -4/+3"The recording industry rewards the wannabes and punishes the talented."

      Talented is a very, very relative term. Just because you consider someone else untalented does not in any way mean that is fact. The reality of the situation is that NIN is not as popular as alot of pop bands - I personally think T.R is bitter about this as he sees himself on a whole different level. In a way NIN is on a different level and the music they produce is both modern and progressive; however it must be realized that not everybody likes NIN and a majority of people would rather listen to something else. To each their own, I listen to what I want - which is at times NIN.
  • letusburnone, on 10/11/2007, -108/+4This headline should read, "Nine Inch Nails frontman is pissed because no one bought Year Zero"
    • rubicante, on 10/11/2007, -2/+64Correction: "Trent Reznor Says His Record Company Is Run By Thieves"
    • rrasco, on 10/11/2007, -0/+35@letusburnone

      did you RTFA? where did you not see why he was mad they are not selling? b/c his record company said his hardcore fans will pay more, so they decided to rip them off. that is what he is pissed about, he said no wonder they are stealing.
    • BETRAMS, on 10/11/2007, -2/+5L2R.

      *****.
    • signal15, on 10/11/2007, -0/+18Yeah, well I used to buy a lot of CD's, including NIN. But I don't buy CD's anymore because they are a total ripoff. I am not going to finance a company that rips me off so they can invent new and resourceful ways to rip me off.

      Because record companies are so resistant to a changing marketplace, they will become irrelevant. Like Reznor, other artists are going to get fed up and look at a different method of distributing their music. It could be on their own through a personal site, or one of the online music stores could become a "label".
    • vertinox, on 10/11/2007, -2/+8From the article in which he is talking about talking to his label about why his CDs are $10 more than all the others in the stores...

      Record label person:"Basically it's because we know you've got a core audience that's gonna buy whatever we put out, so we can charge more for that. It's the pop stuff we have to discount to get people to buy it. True fans will pay whatever""

      Trent Said: "That's the most insulting thing I've heard. I've garnered a core audience that you feel it's OK to rip off? F--- you'. That's also why you don't see any label people here, 'cos I said 'F--- you people. Stay out of my f---ing show. If you wanna come, pay the ticket like anyone else. F--- you guys". They're thieves. I don't blame people for stealing music if this is the kind of s--- that they pull off."
    • smackhero, on 10/11/2007, -0/+4@letusburnone:

      dude, Nothing Records was just a vanity label under Interscope, and it closed when Nothing Studios was shutdown in 2004. With Teeth only carried the Nothing Records logo because John Malm insisted on it, and Reznor hasn't spoken with Malm for quite a while since he sued Malm for fraud when their business relationship ended.

      being allowed to run a vanity label under one of the majors isn't the same as owning your own independent record label. Reznor simply got to sign other smaller bands that he was friends with and help out other musicians with his success, giving them access to Interscope's distribution, and helping them record albums. but every album produced by Nothing Records was put out through Interscope, and Interscope owns the rights to all those albums.

      frankly, Reznor did a lot for his fans outside of the business mechanics of the recording industry, as could be seen with Radio Nothing and his frequent acts of defiance against the recording industry.
    • darkstorm777, on 10/11/2007, -1/+2@chaesar

      No, I bury you beacuse your a choad.
    • mirunit, on 10/11/2007, -2/+1I think he is hurt his "core audience" did not back him up as he had anticipated - however he tries not to make this an explicit declaration even though it is rather obvious it was his intent.
    • smackhero, on 10/11/2007, -0/+1@mirunit:
      he said he was "disappointed" at the number of people who bought the album, but i don't think he was hurt about his core fans not being devoted enough--quite the opposite. he states in the article that he's pissed off and disgusted at how the label exploited his fans, which he eludes to as the reason why many people chose to download it instead.

      interscope basically said that they knew his core fans would pay whatever price they charged, so they retailed his album at ridiculous and insulting prices as much as $10 more than other new mainstream releases. i don't know the soundscan numbers, but i'm sure the album did quite well regardless because his fans still bought the album, but his point was that many more people who weren't the core fans simply downloaded the album because they weren't going to pay $35 on a CD.

      hardcore fans will always pay the retail price for an album on CD, but most big mainstream acts like NIN make at least 50% of their sales from casual listeners. mainstream music and pop artists especially bank on these casual listeners who only really like the singles played on the radio. and these audiences are more and more resorting to just downloading the songs they like because they can't justify the retail prices of new CDs.
  • chaesar, on 10/11/2007, -77/+2"But on this record, I know people have it and I know it's on everybody's iPods..."

    this guy is so full of himself he's bursting at the seams
    • twiceasworn, on 10/11/2007, -4/+27Well he is the frontman for Nine Inch Nails.

      If I was Trent I would be full of myself too.
    • Akaji, on 10/11/2007, -0/+27Uhh, statistically speaking, he's not too far off. The second any album from a popular band hits the torrent sites/P2P networks, such as with NIN, there are multiple tens of thousands of seeders, and that continues for a couple of weeks..
    • adamkhel, on 10/11/2007, -0/+21I think he is referring to fans of his music or at the most, fans of his genre of music when he says "everybody". Remember, the guy is talking free-form, not writing a legal document.

      PS> I've never heard his music, I don't even listen to that type of music. I am not for or against him, I know squat about him.
    • chaesar, on 10/11/2007, -47/+1Ahh you douches will just eat up anything Trent says. I'm sure high school was real tough to get through. You probably think "With Teeth" is a cool name for an album.

      Grrr Ive got teeth, watch out! I will bite you!


      If you bury me its only cause you know I'm right.
    • patrickloggins, on 10/11/2007, -1/+17@chaesar

      No, I bury you because your statement just as stupid and comepletely pointless as the people you're describing.
    • smackhero, on 10/11/2007, -1/+12@chaeser:

      no, people are burying you because you lack social skills...

      i get the feeling that your random projections of social ineptitude and peer persecution are just a poor (and rather transparent) defense mechanism.

      i mean, you obviously have a hard time getting along with people, and your post was rather awkward--suggesting that you probably have poor self-awareness and are socially maladjusted.
    • mirunit, on 10/11/2007, -4/+1"i get the feeling that your random projections of social ineptitude and peer persecution are just a poor (and rather transparent) defense mechanism.

      i mean, you obviously have a hard time getting along with people, and your post was rather awkward--suggesting that you probably have poor self-awareness and are socially maladjusted."

      I really lol'd at that - yes lol'd. What a hypocrite you are. It is people like you who make me laugh. Despite the original post being abit scattered, I think that your post is indeed more defensive than the former - would this be another "poor (and rather transparent) defense mechanism."?
    • skyshock21, on 10/11/2007, -0/+5"Well he is the frontman for Nine Inch Nails. "

      Trent *IS* Nine Inch Nails. He writes, produces, mixes, engineers, etc... all the songs. The other members of Nine Inch Nails are only employed on the road to perform the songs, and rotate often. Other than that, NIN is pretty much just a pseudonym.
  • pinion417, on 10/11/2007, -2/+92And I just said "That's the most insulting thing I've heard. I've garnered a core audience that you feel it's OK to rip off? F--- you'

    Amazing.
    • rubicante, on 10/11/2007, -4/+39Yea, that's why he put the entire album online FOR FREE before it was released.
    • Jugalator, on 10/11/2007, -1/+17That industry is too funny.. In pretty much any other I can think of, they try to come up with good deals to make you stick as a customer, for dedicating yourself to a service, and so on. But with the music industry, they see it as a challenge to rack up the prices as high they can...

      It's like if a restaurant owner would see you come as a common guest and instead of cutting your cost a little once in a while because you become a good and frequent customer, he starts thinking of how much more he can charge you compared to his other visitors. ***** up logic for sure... And they keep getting away with it.
    • Gonarat, on 10/11/2007, -0/+7@jugalator -- The thing is, they are not getting away with it any more, but the industry is STILL too stubborn to change. Before Napster, they were able to get away with ripping off their best customers, but now it has come back to haunt them -- Music sales have been down year by year for 7 years now. Seven years worth of litigation against P2P companies and Four years worth of (threatened) litigation against individual file sharers have only pissed people off and have nothing to stop P2P and have only made relations worse between labels and their customers. Despite all that, they STILL insist on charging a premium for Year Zero, then wonder why the sales aren't there. Trent is just calling them out on this.

      To go back to the restaurant scenario, the Owner is running around ranting and raving, and suing his customers because they aren't coming back to his restaurant to be ripped off, meanwhile the Chef is telling it like it is.
    • texpundit, on 10/11/2007, -2/+6"Amazing."

      No no no. This is Digg...it has to be:

      AMAZING!!!111!!
  • szembek, on 10/11/2007, -15/+3I didn't know they had a new album. I'll have to download it.
  • axpdocbrown, on 10/11/2007, -39/+3It's funny that it doesn't even cross his mind that the new album is horrible. It's the laziest thing Trent has ever done, not to mention overrun with political statements to the point where it is annoying to listen to. Granted that's my opinion, but I'm a NIN fan, and i didn't buy the record because it sucked, not because it was easier to put it on my ipod.
    • ThinkFr33ly, on 10/11/2007, -7/+36Funny, I think it's one of his best albums.

      NIN has always been "thinkin' man's" music. It's not something you can passively listen to and really "get" it. It takes significant effort on the part of the listener.

      Year Zero, perhaps as much as TDS, requires thought. It's not for everybody... especially those that disagree with his political point of view. For more reasons than one.
    • uberliege, on 10/11/2007, -32/+3"NIN has always been "thinkin' man's" music. It's not something you can passively listen to and really "get" it. It takes significant effort on the part of the listener."

      Yeah, you're a moron. While I certainly have enjoyed some of the music itself, Trent Reznor is one of the worst lyricists in the business. No thinking required.

      And "Year Zero" blows. I totally agree with axpdocbrown.
    • logicalnoise, on 10/11/2007, -2/+29Are you ***** kidding me? Lazy? Have you ever tried writing with synth? He took pure noise synth and made it logical and consistant(something even the great IDM artist Aphex twin rarely does). An NIN has never had a real complicated structure to their music it just sounded like that because it was so well thoughtout.I won't declare your opinion of the album invalid(I love it) however producing tehse tracks was obviously a tricky of not extremly difficult task.
    • catalysis, on 10/11/2007, -3/+3Actually, I agree with his political point of veiw but I'm not a big fan of political albums. It's been done to death and at this point it's just boring and uninspired. Now Rage against the Machine and Smashing Pumpkins are both reuniting just to write a political album.

      This is all because a few bands who had the balls to put this stuff out a few years ago were successful, now everyone wants to ride the gravy train. Political albums are much less significant when everyone agrees with you and everyone is doing it
    • patrickloggins, on 10/11/2007, -0/+9@Logicalnoise

      You're right. It's incredible how hard it is to get a really good tone out of all the layers of synth he uses and think it all through logically. Download the Garageband (or whatever else is there) version of Survivalism from his website and listen to all the layers. He puts a lot of work into making a seemingly simple song, and that's what makes his simple songs so catchy.
    • smackhero, on 10/11/2007, -0/+5using mainstream music as a channel to voice dissent and provoke thought isn't just a gimmick. it doesn't get old just because more and more bands are doing it. have you considered that more bands are speaking up because we're in a national/global crisis? there will always be social issues that need to be addressed, and today's bands are addressing the current issues that they feel are important to talk about.

      the fact is, many issues go uncovered by mainstream media. this is a way for those who have voice to wake people up. if you feel that it's "getting old," then you were never really listening to the message in the first place--it was just something trendy for you to like.

      fortunately, many people _are_ hearing the message. and the typical NIN fan does seem to care about the message, and hopefully many of them will go out and take action.
    • mirunit, on 10/11/2007, -0/+2"It's not for everybody... especially those that disagree with his political point of view."

      Politically I disagree with alot of the songs content; but I take it for what it is - a artistic work and a great sound scape.
    • mirunit, on 10/11/2007, -2/+1"using mainstream music as a channel to voice dissent and provoke thought isn't just a gimmick. it doesn't get old just because more and more bands are doing it. have you considered that more bands are speaking up because we're in a national/global crisis?"

      1) If we used musical dissident as a gauge for crisis then the world would be in persistent apocalypse.
      2) Music, however great it sounds, is less a forum for formal dissent and more pure entertainment. Really - if you want to purpose a formal agrument write a thesis with abit of substance, not just a song mentioning random conspiracy's and hatred.
  • Zaldor, on 10/11/2007, -1/+13About 3 years ago I blogged about how the artists deserve more of the money, and how we need to create some way to pay the artists directly... As of this time, I haven't bought any RIAA artist CD (except for NIN) in the past - and until I can pay the artist directly, I'll continue that...
    • avalys, on 10/11/2007, -9/+1You think the artists deserve more money - so you decide that ripping them off is how you're going to personally help with that?

      If you really thought they deserved more money, you would not buy their CD's, AND not pirate them. That would show people that you're serious about your ethical principles, not merely using them as a way to weasel out of paying $10.
    • SanTe, on 10/11/2007, -0/+5@avalys:
      "You think the artists deserve more money - so you decide that ripping them off is how you're going to personally help with that? If you really thought they deserved more money, you would not buy their CD's, AND not pirate them. That would show people that you're serious about your ethical principles, not merely using them as a way to weasel out of paying $10."

      He didn't say anything about downloading. He said he hasn't bought any CDs from RIAA labels in three years. Neither have I, for the same reason (and several others reasons).

      And how would not buying the artists' CDs and not downloading their music help them in any way? By causing their label to think that their artist's fan base is far smaller than they thought it was?
  • pinion417, on 10/11/2007, -1/+5wow. sorry about my above post. Anyway

    @chaesar
    I think he is allowed to be full of himself. He does have more than 20 albums out and they are all amazing. Any NIN fan will agree.
    • chaesar, on 10/11/2007, -7/+1Not really, a couple here are saying the new one is rubbish, and a lot of people on The Onion's AV Club board are saying the same about this one and "With Teeth" A lot of fans say he hasnt done anything good since Downward Spiral.

      Seriously, if Trent Reznor threw a trashcan down a flight of stairs and recorded it people would call him a genius.
    • razordead, on 10/11/2007, -1/+4I'm sure I'm in the minority, but I didn't even like Downward Spiral. I haven't liked any NIN since Broken. I think Year Zero is growing on me, but I'm not sure why. I did buy Year Zero, by the way.
  • ram2246, on 10/11/2007, -0/+8This is amazing. I'm not even a NIN fan and I think its amazing. I think its about time some major artist/band does exactly whats hes talking about; say ***** the labels, put out an album soley over the web for a decent price, and teach all the cockgobbling MPAAers a lesson.
  • pacman122, on 10/11/2007, -1/+43Isn't it common knowledge that Nine Inch Nails IS Trent Reznor? There is no frontman.
    • dpu2002, on 10/11/2007, -2/+6lol. i was wondering how long it would take for someone to point that out.
    • spaceboy, on 10/11/2007, -2/+7About time someone mentioned that.
    • DeadFly, on 10/11/2007, -1/+2@pacman122
      It was my understanding that the work in the studio is now more of a collaborative thing than than the first 2-3 albums... Did he go back to working alone then putting together a band to tour?
    • Farik, on 10/11/2007, -0/+1I wish we still had Finck and Lohner :(
    • spaceboy, on 10/11/2007, -0/+2There really wasn't a studio for this one. Trent recorded most of it in hotel rooms on the last tour. The only studio time was in the mixing.
  • wesl56, on 10/11/2007, -5/+9reznor is a ***** genius
  • littleodie914, on 10/11/2007, -8/+1Believe me, I'm all for burning the RIAA and associated corporate sleezebags to the ground, but hasn't this gotten a bit ridiculous? It's to the point where I wonder if Reznor (the frontman) isn't doing this solely for the press. Instead of constantly bashing and making strange claims like "...when our record came out I was disappointed at the number of people that actually bought it." shouldn't he be taking a pro-active stance against the injustice and greed?
    • twiceasworn, on 10/11/2007, -2/+4It is hard to take a stand when the record label literally has you by the balls.
    • bashu, on 10/11/2007, -1/+6Maybe he should sue for sexual harassment.
  • Blackbow, on 10/11/2007, -0/+6I'm not crazy about Year Zero, and I'm one of the ones that bought it. But I have a lot of respect for Trent Reznor. This interview only solidifies that. The guy is human and tells it like it is. Glad I supported his cause. I just wish his music would have stayed in the vein of Downward Spiral.
  • Escamotage, on 10/11/2007, -0/+13If my name was Trent Reznor, I'd be *****' badass also.
    • lateralus, on 10/11/2007, -0/+2nah, you'd still be a junior account associate at an investment firm.
      I'm pretty sure of it.
  • supaneko, on 10/11/2007, -0/+4You know, as everyone else seems to have said, I'm not much of a fan of Trent Reznor. Don't get me wrong, I love his old CDs but to me, the new stuff is rather "lacking." I always thought he had lost his touch either because he was getting older or because he didn't want to take the time to make "good" music. Regardless, I guess I am a fan of him again. He seems to be an artist who genuinely does care about his fans.

    :) Good one, Mr. Trent Reznor.
  • ChefAnubis, on 10/11/2007, -0/+17"I will look forward to the Black Eyed Peas ARG, that should be amazing."

    Dugg
  • MarrowMan, on 10/11/2007, -0/+3I've bought just about every release from NIN and own a closet full of nin merch. this man is a true artist and deserves every *****' penny. He just wants this (his albums/work)to be taken in a minimalistic approach, and everyone has thier greedy fingers vying for a peice. ***** record labels, if every band were indie the world would be better. :P
  • pinion417, on 10/11/2007, -1/+0@Blackbow

    I am the same way. I like it, but it def. isn't the best he has ever done. Bring it back to the fragile and the downward spiral for sure.
    • br0ken1128, on 10/11/2007, -0/+4
      He's produced something for everyone.. his style is in no way static and I admire that.. unlike a lot of musicians who churn out predictable material album after album, you never know what you'll get with a NIN release. Some will hate it, some will love it.. but he is constantly discovered by someone new this way.. I prefer the sound of The Fragile or Pretty Hate Machine, but I know I'm not "everyone"

      @pinion417 (#6830881) said: "@Blackbow

      I am the same way. I like it, but it def. isn't the best he has ever done. Bring it back to the fragile and the downward spiral for sure. "
  • willistg, on 10/11/2007, -0/+6i don't like the last 3 NIN records myself. HOWEVER, I give him mass credit at getting the word out for musicians on these labels. So Kudos, I'd buy it from him personally if I could.
  • LooterMcBeer, on 10/11/2007, -4/+5Im not a NIN fans anymore i was when i was younger but after reading this ill buy a couple of tickets and give em away if the show doesnt sell out here
  • mywhitenoise, on 10/11/2007, -1/+14"I've have one record left that I owe a major label, then I will never be seen in a situation like this again. If I could do what I want right now, I would put out my next album, you could download it from my site at as high a bit-rate as you want, pay $4 through PayPal. Come see the show and buy a T-shirt if you like it. I would put out a nicely packaged merchandise piece, if you want to own a physical thing. And it would come out the day that it's done in the studio, not this "Let's wait three months" bulls---."

    Trent Reznor makes me want to become gay. Well he'd also have to become gay, of course.
    • BabyWookie, on 10/11/2007, -2/+1How do you know that he's not already gay? People with such secretive private lives as him often are. Not that there's anything wrong with that. :)
  • imbetterthanu, on 10/11/2007, -0/+14I'm still waiting for the 5.1 mix of The Fragile.
  • bladzalot, on 10/11/2007, -3/+12I am not even a nine inch nails fan, and I ***** you not, because of this article, I am going to the music store after working and picking up one copy of every CD he has put out. It is about time someone stands up to the retarded tactics of the record labels...
    • vertigorider, on 10/11/2007, -2/+7that's dumb, you're just paying his record company. if you want to pay him, go to his concert.
    • tmyprod, on 10/11/2007, -1/+10Pics to prove it.
    • edrift101, on 10/11/2007, -0/+6If you want to support a musician - go to their concert and buy some merchandise (T-shirts, stickers, etc...). That's where they make their money.
    • catbertz, on 10/11/2007, -0/+9I think it would be cool for artists to have paypal links on their personal pages, so the downloaders can pay respect if they want, without paying the mafia.



    • computergod, on 10/11/2007, -0/+4Going to his concert just means your supporting the ticketmaster monopoly :( I wish he just had a paypal link on his site so I could just toss him $5 or whatever.

      You can read more about ticketmaster BS here:
      http://www.trashcity.org/ARTICLES/TICKET.HTM

      Basically if you try to put on a concert without them you will not be able to use a major venue or large promoter because they all have to follow whatever ticketmaster says.
    • Continuum, on 10/11/2007, -0/+4Good luck finding all the Halos. And even if you did, some are insanely expensive (as some are japanese only etc)

      Trust me, I tried to get them all.. it failed.
    • smackhero, on 10/11/2007, -0/+3buying merch at shows is the best way to support an artist directly. it rewards bands for touring, and even though they probably had to buy the merch from the label, it cuts out the retailers, the distributors (which is why everyone is dependent on the majors and the RIAA), and the profits go directly into the pockets of the artists.
    • BlackAdderIII, on 10/11/2007, -0/+1He can't put a paypal link up yet, because of the record deals I suppose.

      In an unrelated thought, I wonder if he has an amazon account and/or wishlist.

      I have the sudden urge to give him a 30 dollar amazon voucher for no particular reason.
  • h00ligan, on 10/11/2007, -0/+4***** a, go T-rez. I have been singing this ***** on The Spiral for a couple of years now - it's nice to see not necessarily that he is reading the posts there per say, but that he does have his finger on the pulse. People are sick of this *****, and $4 a record for a dl, well - it would certainly be a ***** interesting experiment.

    now on to the internet truisms. Reznor FTW!!!1!!!11!!!!

    Oh and fwiw - i just bought Year Zero (which I wasn't going to) after boycotting the labels for 18 months, JUST BECAUSE he has the right attitude... i've also seen them 6 times in 2 years and bought merch - i want HIM to get my money, not the labels.

    @betterthanu - he hasn't done it yet, but said he'd like to.
  • pinion417, on 10/11/2007, -0/+2@lootermcbeer

    Thats cool you would do that, but I have seen them 4 times and it has sold out every time. Good thought though!
  • punkdemons, on 10/11/2007, -0/+17If there is 1 CD you should buy this year, It's Year Zero.

    I steal music, you steal music, Trent steals music.. but support the artists that MATTER and buy their albums.
  • DevilsLeftHand, on 10/11/2007, -0/+4Dugg for featuring a musician that recognizes and despises the corporate machine. Especially in a world where so many just do Pepsi commercials and are part of the problem. Trent is the kind of artist to support.
  • Hamsterpotpies, on 10/11/2007, -1/+3I helped in there wish. I "backup" the album from the internet... ***** it. I downloaded the thing from the internet for free. Sue me!!!
  • r00t3d0ut, on 10/11/2007, -0/+5i've always enjoyed nin and had the pleasure of seeing them open for peter murphy early in their career. i haven't purchased the new album yet but after reading this interview, i am running out and buying it just to support them.
  • develdevil, on 10/11/2007, -4/+1Major respect for Trent. Now, if only he could make good music again.
  • WoollyMittens, on 10/11/2007, -0/+3I admire the guy for his outspokenness and I would have bought his album, but I really don't like NiN's music all that much. *O.o*
  • edrift101, on 10/11/2007, -0/+6Trent is the man. If anyone can kick start a mainstream musician's revolution against the RIAA, it's him.
  • eneshelon, on 10/11/2007, -0/+4i think zaidor and this article def brign up a good point... besides the cocnert revenue, artists on their websites should totally have a link to click where you can paypal money to them, like a "appreciation for the latest cd" link. i think that is def a right step towards the future of online/music/artist/consumer issue
  • ClassicQ, on 10/11/2007, -0/+4[some what smirking] I'm not a fan NIN and having never bought a NIN CD/Album (prior to now). With all the recent news [on digg] regarding NIN and Trent's views which mirror my own; I did purchase Year Zero as sudo support - in support of the views he expressed. While I'm likely old in "digg" terms; being a fan of Classic Rock of the 60's / 70's, I couldn't help but spend the cash - From the hidden online sites, to the Wiki, to the changing CD label - it was truly ingenious and most refreshing. While I continue not being a 'fan' - as the album itself didn't sell me [but it continues to grow on me]; Trent's views and the 'extra' effort put in for their fans did. Once NIN fulfils their obligation to the record label of one more album, they will have my support, even if only to encourage other artist to follow the same blazed trail. Count on my 4 bucks via Paypal +and+ a CD sale in support of the effort to effect real change.
  • tnvwboy, on 10/11/2007, -4/+1Don't get me wrong I like where Trent is going here. However did anyone else notice how he seemed to stress how much of this he's doing at his own personal expense? At times he suggests this is no big deal, like it's just part of what he has to do. However, someone who does something selfless for his art shouldn't have to tell everyone. The act of the telling suggests you want sympathy or are trying to make others feel guilty (in this case those who illegally downloaded the albums).

    Two steps forward, one step back.
    • filmbandit, on 10/11/2007, -0/+2maybe he wants folks to understand the nature of what it is like dealing with a major label. i'll give him some sympathy--same way i would if a school teacher were to bitch about having to buy a copier for her classroom.
    • MisterFlaut, on 10/11/2007, -0/+5Not really, he's just showing that you can do a lot without the aid of a record company.

      Saying, "I paid for this and that" doesn't sacrifice integrity one bit. He's explaining what's going on.
    • dfltr, on 10/11/2007, -0/+2to somewhat echo the two comments above mine: i think he was talking about the money that came out of his pocket to clarify that it wasn't the label that did all the great stuff surrounding Year Zero -- they had their heads up their asses and he paid to make it awesome with his own effort, his own ideas and his own money.
  • littleman, on 10/11/2007, -0/+3Great show in Paris this year and great album - which I bought, since Nin is among the artists I actually pay for. I feelt that with Year Zero, the man is actually back on the right tracks. Goget'em Trent :p
  • mandarin, on 10/11/2007, -0/+3I respect this guy now! He's right, all record companies are theives.
  • maexus, on 10/11/2007, -0/+6I never lost respect for Reznor. Been a fan since PHM and I'm just glad that he is becoming more outspoken and confident about his work. I can hear some of his early work in Zero as well new ideas.
  • wired4u, on 10/11/2007, -0/+2I totally agree with Trent, everyone has his cd on their iPod yet no one bought it since it was leaked on the net a whole 2 weeks early. I was planning on buying it buy why bother when I already had it before it was released? After reading the article I kind of feel guilty not buying it but on the other hand I do not want to support a money grubbing corporation such as the record labels. He really did put a lot of time and thought into the cd packaging ARG and the promotion of the cd. I'll bet after this every artist will have an ARG.
  • damndj, on 10/11/2007, -0/+5Loved this interview, although it sucks to see Trent so pissed off at so many things. His latest blog on The Spiral indicates he's going through depression, a lot of which is due to the extensive touring they have been doing.

    It also sucks to see that sales of the amazing Year Zero have been poor, yet everyone has it. I am proud to say I bought it at the store the day I came out, along with the fantastic Beside You In Time Blu-Ray.

    You're the man, Trent. Keep fighting the good fight and I can't wait for Year One, or whatever you decide to call your next album.
  • huntingbear, on 10/11/2007, -2/+1I would love to email Trent and buy Year Zero from him rather then from a retail outlet. I'm sure SOMEONE knows his email out there on the internets. Care to share Trent Reznors email ? (prly not)
  • digduality2, on 10/11/2007, -0/+5Year Zero isn't my fav NIN album by far. But i respect trent and the music he's put out, the effort put forth and the genuineness towards his art and his fans.

    I bought it twice, and i've bought merchandize off this site.

    I want the industry dead. As do many people. The faster RIAA goes away, the better. But i don't want to hurt good artists. They more than earned their money.

    Til the day i die, I will always purchase everything Maynard and Trent put out.
  • django39, on 10/11/2007, -0/+3Thieves? Robber barons, more like...

    Excellent article explaining how shady record labels are by the great Steve Albini:

    http://negativland.com/albini.html
  • exoendo, on 10/11/2007, -5/+1Well if that is the case I guess he should leave the label then. He probably also shouldn't accept any money from the 'thieves'.

    Though, we all know that despite whatever public condemnations he makes, he'll still be cashing his check at the end of the day.
    • bbear, on 10/11/2007, -0/+4He's under contract. In the article he says he is leaving the label when his contract is over.
    • Dawnrazor, on 10/11/2007, -0/+6He can't just leave, he's under contract.

      If you bothered to read the article you might have seen the part where he says he has one more album left on it then he IS leaving.
  • freonchill, on 10/11/2007, -0/+2deja vu
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