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Man gets keys to a new Aston Martin for mentioning them in blog post

mikestopforth.com — This guy mentioned in a blog post that driving an Aston Martin was one of his life goals. Aston Martin sees it and then gives him the keys to a brand new AM DB9 for a day.

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  • Stuntaneous, on 10/12/2007, -2/+37bit of a tease isnt it?
    • farfromsubtl, on 10/12/2007, -18/+51for a DAY?! Wow... that is what... like a $200 rental tops? Big deal! It's Aston Martin, and this is how much they spend on a publicity stunt? Lame.
    • goostoff, on 10/12/2007, -19/+2STOP ENCOURAGING THEM
    • skyshock21, on 10/12/2007, -12/+30Indian Givers.
    • HydroWizard, on 10/12/2007, -10/+21@skyshock21

      It was the pilgrims that gave and then took back.
    • seventoes, on 10/12/2007, -2/+18My life goal is to have a million dollars.

      Yay! Oh wait..
    • Jakyll, on 10/12/2007, -1/+22Just one day would have worked for me, but I would have chosen that day to be entirely on the German Autobahn.
    • Geekbeard, on 10/12/2007, -5/+16"Big deal! It's Aston Martin, and this is how much they spend on a publicity stunt?"

      The reason is that Aston Martin = Ford.
    • foobar5892, on 10/12/2007, -2/+3"My life goal is to have a million dollars."

      Plug a bank firm in your blog and you might get it for a day!
    • seattle98104, on 10/12/2007, -1/+15More like $2000 a day, if you can find one. There are only 10 in the guy's country.
    • a0me, on 10/12/2007, -3/+1The guy just realized one of his life goals. What's his next goal?
    • fkr2, on 10/12/2007, -1/+6To own one.
    • Mengoxon, on 10/12/2007, -0/+2climb Kilimanjaro, write a book (RTFA)
  • ThinkBox, on 10/12/2007, -12/+69for a DAY...

    why is there an article about this... he got it... for a DAY.


    Car reviewers get this and more. So what if a car blog got one.
    • seattle98104, on 10/12/2007, -17/+24and when was the last time you drove an aston martin ?
    • neoform, on 10/12/2007, -15/+7You can get virtually *any* car for a test drive.. woopedidoo.
    • ChillHomie, on 10/12/2007, -6/+31@neoform

      Good luck 'test driving' an Aston Martin for an entire day...
    • klawz, on 10/12/2007, -1/+14http://www.dfweliteautorental.com/
      and many more (this is what the prior posters are talking about, you can rent one) but it's a bit more than $200 a day, more like $1K a day.
    • LoungeActx, on 10/12/2007, -0/+17Yeah, seriously, it's $1,350 a day, and you only get 75 miles. For each mile over the 75, it's an additional $2.00. And these prices are for the low-end Aston Martin. This guy got the DB9.

      I looked up how much it would cost to rent a Ferrari, and it's much more than that.
    • seattle98104, on 10/12/2007, -0/+5so we're saying it's not cool, impressive, that someone let him drive an aston martin that would cost upwards of 2k per 75 miles to rent for free?

      damn nit pickers.
    • Alegis, on 10/12/2007, -0/+1Got to drive a friend of a friends DB5 for a day, was good fun.

      Had to be very careful over bumps.
    • JuyLe, on 10/12/2007, -1/+2He got owned, one day is not enough to play with an Aston Martin...

      Hum.... My dream is to drive a Lamborghini Murcielago for 99 years... Mr lamborghini if you listen to me !
  • masteryoda, on 10/12/2007, -6/+6Read the article Thinkbox he does not have a car blog.
  • mikestop, on 10/12/2007, -1/+40Yeah, so I got it for just one day. But it was better than a kick in the pants :)
    • ChillHomie, on 10/12/2007, -7/+19I'm not quite sure why these people are comparing having an Aston Martin for a day, to renting a Ford Taurus from Hertz. Having that car for a day is completely badass, I wish I could have done that.
    • blinks, on 10/12/2007, -0/+6Very cool, Mike. Congrats.
    • felchdonkey, on 10/12/2007, -1/+2I thought the article was a great read, and the whole time I was reading it, I felt like I was sharing in your great experience.

      Your point about how Aston Martin treats people v. any of their competitors was a great one. It's like Tiffany & Co. - remember that scene from Breakfast at Tiffany's where the gracious clerk happily engraves a ring from a Cracker Jack box? Real luxury brands are self-confident enough that they don't have to be snooty.

      It sounds like you had a great day with your DB9, thanks for the photos and the article.



      Too bad so many commenters can't do any better than thinly veiled jealousy. Whatever. You're the one who had a DB9 for a day.
    • carapi, on 10/12/2007, -0/+0felchdonkey...you DO realize that Breakfast at Tiffany's is fictional, right?
    • felchdonkey, on 10/12/2007, -0/+1carapi -

      Yes, I was making a point about the way he was describing Aston Martin's attitude towards customers. I would say, though, that whenever I've shopped at Tiffany's, or Neiman Marcus, Prada, or similar places, I've been treated as an important customer, even if I come in wearing jeans and a t-shirt.
  • sinner0423, on 10/12/2007, -2/+14I suppose it's time for me to blog about how I need a million dollars.
    • bitt3n, on 10/12/2007, -4/+13wtf would you do with a million dollars you have to give back a day later?
    • afex, on 10/12/2007, -0/+20bitt3n:

      clearly you haven't been to vegas
    • kidendless, on 10/12/2007, -5/+38two chicks at the same time, man. i think if i had a million dollars for a day, i could hook that up.
    • techmonk, on 10/12/2007, -8/+3kidendless' comment had me rofl!!
    • NoMercyGTP, on 10/12/2007, -6/+1Kidendless...
      Nice "Office Space" reference...
    • foobar5892, on 10/12/2007, -1/+4$1 million for a day = buying a ticket to Brazil and they'd never see me or their money ever again.
    • diversionmary, on 10/12/2007, -1/+1Set up a shady foreign account, wire all but what I need to get out of the country... flee.
      Though, does $1million go very far anymore?
      Alright: wire, flee, invest, get a regular job.

      Wait, I changed my mind. What kidendless said... the type of chicks that'd double up on a dude like me do.
  • angusrobinson, on 10/12/2007, -1/+18Seeing that he got one of only about 10 in the country.....then its a biggie. Kudos to Aston Martin - this is exactly the point. Embrace your fans in the blogosphere.
  • plusque, on 10/12/2007, -2/+6Actually, he wrote an article in a newspaper about it & then a blog post but congrats to you mike :)
    • ulyssesyt, on 10/12/2007, -1/+2ah, Americans--they think everything happens only in America, is transacted in dollars only, and everybody speaks English.

      Astons are easily rentable herre in the UK for about a tenth of that cost. all you need is insurance.

  • ulyssesyt, on 10/12/2007, -24/+3whoop-dee-***** doo. i can rent the same one locally for $140/day. yes, you can.
  • futureb, on 10/12/2007, -11/+3he didn't even drive it...they just sent him the keys...lol

    stupid headline
  • mrfreeziexp, on 10/12/2007, -10/+3For a DAY? Isn't that called 'renting' a car? Not that exciting..
  • southport, on 10/12/2007, -7/+1The "Oprah" marketing campaign must be catching on.
  • plsailboy, on 10/12/2007, -2/+6http://www.duggmirror.com
  • mbaguy4000, on 10/12/2007, -2/+14One of my life goals is to have the Victoria Secret models cater to my every need for a day...do they have a blog by any chance??
    • johnroth, on 10/12/2007, -12/+5But their so sickly... it'd be like doing a pretty cancer patient.
    • qasabah, on 10/12/2007, -3/+4No they don't because everyone knows blogging makes you fat.
  • arctic, on 10/12/2007, -16/+2Keyword: For A Day
    • peterh40, on 10/12/2007, -4/+17Keyword: Everyone has already said that.

      Keyword: A phrase is not a ***** word.
  • sphinx, on 10/12/2007, -4/+9For a day?!?! WTF

    So if I mentioned that I wanted to marry Vida Gurerrera does that mean I can ***** her once and be done with it?



    God I hope so! :P
  • AdamFitz, on 10/12/2007, -5/+4No time to read the article.

    I have to go write a blog about my life goal of having sex with Jessica Simpson.
    • elpayo, on 10/12/2007, -0/+1Make it a Alba/Simpson Jessica sandwich.
  • Joe091, on 10/12/2007, -4/+4I've got to say, it's been one of my life long dreams to get it on with Natalie Portman... Even if it's just for a day.
  • austindkelly, on 10/12/2007, -2/+4I mean hello, do you have any idea how sweet it would be to drive an AM DB9, even if it was just for a day, you wouldnt need to write a blog post about how you wish you could bang famous chick of your choice, you could just go pick them up in your rediciously expensive outragiously fast one of a kind sports car, and then ***** them!
  • kermithefrog, on 10/12/2007, -8/+7i drive a honda civic
  • hansondr, on 10/12/2007, -1/+5From the title I thought he was actually given the car but alas it was only for a day. Don't get me wrong it's still very cool, and how many people can say they've driven an Aston Martin, if only for a day. You have to wonder if they asked him to return it with a full tank of gas :P
  • LordOfTheSponge, on 10/12/2007, -12/+5marked inaccurate - it's for a day.
  • LordOfTheSponge, on 10/12/2007, -11/+6marked inaccuareat - it's for a day.
  • Loftonian, on 10/12/2007, -2/+4What a tease... You'd think they'd be able to let him borrow it for at LEAST a week!

    I wonder if they threw in a silenced PP7 and a vodka martini, shaken.... not stirred...
    • daofma, on 10/12/2007, -1/+1Hopefully they'd have given him the martini after he's done driving. Don't want to look like they're encouraging driving with any alcohol in the system ;).
  • TimDub, on 10/12/2007, -3/+2wait...just for one day?

    *closes LiveJournal tab*
  • cadavreexquis, on 10/12/2007, -1/+7Drive Another Day?
    The Living Headlights?
    License to Steer?

    *ducks*
    • thefurryone, on 10/12/2007, -1/+6Tomorrow Never Drives
      The Road Is Not Enough
      Dr. No Parking
  • richofsilence, on 10/12/2007, -1/+4Getting to drive that for a day is like having a hot girl tickle your pickle for 5 min and then saying she has a headache and needs to leave.


    =(
    • cadavreexquis, on 10/12/2007, -0/+6Nonsense. He got the automotive equivalent of a one-night stand: no commitment, all the fun.

      If he got to keep it, he'd have to insure it, put gas in it, maintain it, wash it... in other words, marry it.
    • richofsilence, on 10/12/2007, -3/+0I don't know about you, but taking care of a car is part of the enjoyment.
  • briggale, on 10/12/2007, -0/+5Ever the skeptics you lot are.
    Mike got what he wanted, a bit of a dream come true, and Aston Martin got all you guys trying to hide your jealousy, instead of just saying, "well done!"

  • pauljaroszewski, on 10/12/2007, -0/+4while it would be really nice for AM to give the guy a new car...the company is actually helping this guy get closer to his goal. as any of you who've had to work hard for anything in life will attest to, just getting the feel for something that you want serves to strenghten your desire to reach that goal. its like going to an open house for a home that you can't afford. im not tony robbins or anything, but if you are willing to do what it takes to get that Aston Martin, house, or whatever, you can do it. if this guy is serious and works hard, he will definitely make it.
  • MikeWeller, on 10/12/2007, -6/+1Lame.
  • Ascus, on 10/12/2007, -2/+1I'll take it for a day. That way I don't have to pay the $$$ to insure it. And after a day I completed my dream, I would be good. Then I would start blogging how my dream is to compare to a Farrari, if that worked, I would try a Lamporgini.
  • Erez, on 10/12/2007, -0/+3***** all you idiots.. thats pretty cool of them to do.. and i'm sure the dude is pretty happy as well..
  • magicmarc, on 10/12/2007, -1/+2Lets hope my idea works:

    I love Aston Martin. I want to drive it for a day.

    Now some google keywords:
    drive, aston martin, give me, keys, for, day, or , forever, not picky
  • bobcorrigan, on 10/12/2007, -2/+0with props to @mbaguy4000:

    Making sweet, sweet lurve to (insert hollywood bimbo name here) is one of my life goals. If she reads this, perhaps she'll throw me the keys for a day.
  • grinin, on 10/12/2007, -2/+1The new Vantage drives like a beast!!! But the DB9 still breaks my neck everytime it drives by..... in either case, I've driven both, and I would have to say that driving in Aston Martin is up there with.... hmm.... I wouldn't say sex... but maybe some oral while driving your Aston Martin :D
  • agent888, on 10/12/2007, -1/+1ok....I mentioned Aston Martin in a comment on Fresharrival.com a week ago.... I wonder if my keys are in the mail.

    Here's the proof....if your reading this Mr. Martin~ lol
    http://www.fresharrival.com/blog/archives/2006/11/22/zontik-games/
  • rushpage, on 10/12/2007, -2/+1Way to set the bar high there, Chief. :/
  • chandrab, on 10/12/2007, -0/+4Since I was a kid I wanted a Lotus Esprit. I lusted after them. Even owned the manuals for the car (but not the car). I made a promise that I'd buy that car some day.

    Now almost I am almost 40...I buy a Lotus Esprit about a year ago. only 1 of 113 cars manufactured that year. I have it trucked to my house. I'm ear to ear smiles. Looks great, runs great even smells great (leather). As I am sitting in the car it then hits me...it's a just car. A really nice car, but I was no happier that day I recieved the car than the previous day. I was let down, but I learned a lesson about life from that car...that material things dont make you happy...I don't care if it's a Roll-Royce, Ferrari or a Aston Martin..at the end of the day it's still a car.

    btw- I still have the Lotus Esprit. I'm not that crazy.
  • MackHandlebrot, on 10/12/2007, -0/+1The big deal is that they sought him out and offered it to him, of all the things/companies that he mentioned in his post, they were the only guys that did it. Me? I think it rocks...!
  • poseitom, on 10/12/2007, -1/+0 I would be content, for a day!
  • statiktv, on 10/12/2007, -0/+1you all are mostly missing the point. this is not only a brilliant marketing stunt, but it also speaks positively to the brand of AM. if you read the article is states that they view everyone as a customer, regardless of income level. the rental is more like $1000 a day, but cash value doesn't matter. what does matter is that for little to no cost it created a big internet buzz and improved their brand image tremendously for those who saw this are more than just a "marketing ploy". they probably didn't initiate this stunt with the end result of "buzz" in mind (although that is the goal of well...every marketer on the planet), AM was more interested in maintaining loyal "virtual customers" who like the lotus dude, have wanted an AM since the day they saw/heard one purr down the street. sure, they probably wont do this again, or in the near future, or maybe they will. who knows.

    i say, big ups to this writer, and i hope you enjoyed every gear shift of that sucker.
  • nate886, on 10/12/2007, -0/+0I'd take it. The rest of you are just jealous.
  • Mamaduck, on 10/12/2007, -1/+1That's so harsh, to have it for a day and then have it taken away, how could you go back to your other car? ;)
  • jferrari, on 10/12/2007, -1/+1Well I hope this works, I'm off to write a blog about Jenifer Lopez. I wont even need her the full day, just an hour will do.
  • NatalieMac, on 10/12/2007, -1/+1This is totally unfair. My web site has said for *years* that I want to drive a Maserati...

    I'd take it for one day. Hello? Maserati?
  • flair1, on 10/12/2007, -1/+12 chics in a day?

    you can have that for $5 in bankok ;-)
  • Aliarse, on 10/12/2007, -1/+1Could that guy get any further up AM's arse?

    Keep kissing fella, if you do it enough they might give you a 10% discount for mentioning their name as many times as you can in one blog post.
    • mikestop, on 10/12/2007, -1/+0Nope, not physically possible mate. I'm so far up AM's arse I can smell their breath.

      And loving every minute of it :)
  • SplntrCelSpdrMn, on 10/12/2007, -1/+0Aston Martin rocks.

    Where's my car?
  • XooX, on 10/12/2007, -1/+1Ok, let me strike iron, when it is hot...

    How I wish I drove a Lamborgini..
    • XooX, on 10/12/2007, -1/+1ok..let me be humble..How I wish, atleast my stories got dugg :((
  • kahsoon, on 10/12/2007, -1/+0Bah it's just for a day. I thought he can own it. I can just ask them directly for a test drive.
  • anteyekon4myst, on 10/12/2007, -0/+1One of the most beautiful executions of marketing. Bravo Aston Martin.

    Costs them only 200 dollars, fulfills someones dream, and news spreads like wildfire.

    Keep up the good work.
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