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Remembering Tony Schwartz: Master of Propaganda
paullevinson.blogspot.com — he made the famous/infamous "Daisy Ad" commercial in 1964, which painted Goldwater as a dangerous war monger and helped LBJ win that election by a landslide ... Schwartz will be remembered as a master of propaganda, somewhere between Leni Riefenstahl and Michael Moore (though much closer to Moore).
PaulLev- 39 diggs
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- JoanDark, on 06/19/2008, -0/+3Fascinating that you knew Schwartz!
I hate that you compare him w /a nazi propagandist.Thanks for adding "much closer to Moore".
I think he was genius-like. As was the ad. REAAAALLY effective.!
Was the studio your class was invited to in his home?Because your article fails to mention he was an agoraphobic, something else which brings him close to my heart.
And since I'm commenting , I will add that the thing I disliked about the ad was the ungentle way that kid was tearing the petals off the daisy.It did NOT go with the tender innocent she was supposed to be portraying...
Although I realize time is of the essence in a TV spot.- PaulLev, on 06/19/2008, -0/+1Yes, his studio was indeed his home in Manhattan, and he was agoraphobic.
I felt bad about comparing him to Riefenstahl in any way, but they both had a searing understand of how to move people for whatever reason by picture and sound. Schwartz's reasons were no doubt in a different ethical universe than Riefenstahl's, but I do think the "Daisy Ad" was terribly unfair to Goldwater.
Good point about the ungentle tearing of the petals in the ad.
- PaulLev, on 06/19/2008, -0/+1Yes, his studio was indeed his home in Manhattan, and he was agoraphobic.
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