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See the original image at visionarymarketing.wordpress.c…

community marketing (part one): UGC is part of Internet DNA

visionarymarketing.wordpress.c… — The tide of marketing is turning at last. After more than 13 years of battling against autistic — and largely inefficient — old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy. Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with clients ...

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