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7 Things Google should (and probably will)do if it buys Digg

benparr.com — What should each of these companies do with Digg if it bought the social media and user-chosen content powerhouse? Where would the integration points be and what would be the long-term strategy and direction for Digg under new overlords? And how would an acquisition affect the Internet landscape?

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  • dougvfr750, on 07/23/2008, -64/+450Compensate long term Diggers :-)
    • dfsjdkflasjk, on 07/23/2008, -7/+85Sadly you're living in a dream world.
    • gn0stik, on 07/23/2008, -18/+118. Give me the ability to hide fans I have no intention of friending.
      9. Let me see number of diggs for comments in my profile.
      • roomforpanic, on 07/23/2008, -2/+42It does #9 already.
      • raynar, on 07/23/2008, -3/+12i hope this doesnt come across as dick-heady, but I see Digg lasting about another year before it goes even further down the crapper. They should take any offer and cash out before a bunch of pligg clones create a better version.
      • pault107, on 07/23/2008, -3/+3http://zuubu.pcriot.com/?username=gn0stik&selected ...
      • badjoke, on 07/23/2008, -1/+8@raynar

        Agreed. Tech news is all but replaced with pictures of cats and "LOL IRONY [PIC]."

        The community has gone down the drain, especially within the last year. A huge influx of new users now leaves almost every story devoid of any good comments. It seems like half of each comment page now is a graveyard.
    • bphicke, on 07/23/2008, -18/+156Give the option to block a specific website. i.e. Huffingtonpost
      • joemofo214, on 07/23/2008, -9/+112or submitter. i.e. MrBabyMan
      • timusca, on 07/23/2008, -2/+86divinecaroline
      • LeadOffMan, on 07/23/2008, -6/+6amen to that one brother
      • skyshock1, on 07/23/2008, -6/+27break.com
      • laguano, on 07/23/2008, -18/+4No one said the onion yet?
      • jus1haz2, on 07/23/2008, -0/+34Daily Mail
      • JAVandiver, on 07/23/2008, -7/+22DailyKos, The Raw Story, MediaMatters, ThinkProgress, etc.
      • billbugger, on 07/23/2008, -2/+2PLEASE!
      • divrekku, on 07/23/2008, -10/+5xkcd
        cracked
        arstechnica


        oh wait... keep arstechnica!
      • ArtificialAnus, on 07/23/2008, -9/+3@all posts above:

        All this and more is possible right now... with Yahoo pipes!

        Seriously, it works and it's easy, what more do you want?
      • usingpond, on 07/23/2008, -3/+3tuaw.com

        Have a Mac and an iPhone, but Digg is essentially an RSS feed of Apple Rumors. Already have one.
    • jzuska, on 07/23/2008, -33/+28Get rid of Obamabots?
      • Misanthrope, on 07/23/2008, -12/+34Actually, just rid of anyone with an opinion that you don't agree with.
      • seraph582, on 07/23/2008, -4/+7as much as I love RP, I could definitely do with less RP bots and Obama bots.
      • EricSchC1, on 07/23/2008, -0/+2How about no presidential candidate bots? Oh, you didn't want these hypothetical new features to be fair? My bad...
    • 360news, on 07/23/2008, -4/+76Compensate for what?
      Wasting your youth?
      • SLockhart, on 07/23/2008, -0/+9That would be a terrible idea.
      • aliengoods, on 07/23/2008, -2/+45Agreed. If they should compensate anyone it's my employer. :)
    • rpgmaker, on 07/23/2008, -13/+11"5) Expand Digg’s demographic and reach"

      If this ever became true it would be a double-edge sword. We could start having a Front Page filled with tabloid gossips. On the other hand the digg liberal point of view could reach a bigger demographic, I don't know if it's worth it tho...
      • AxeSwinger, on 07/23/2008, -0/+2"We could start having a Front Page filled with tabloid gossips." You mean it's not already?

        I never minded the switch from tech to "news" but in the last year the front page has become nothing more than videos and lists from humor sites. I miss the more news centric digg where you could look on the front page and see stories that were either really breaking of topical.

        Now the majority of stuff has no expiration date sure it's humorous it's just not topical for the most part.
      • thingamajig, on 07/24/2008, -0/+1HAHA Some dumb ideas. LOOK AT THE PODCAST SECTION -
        A BUNCH OF PILED UP DIGGS THAT NO ONE CARES ABOUT -
        THE DIGG SYSTEM WORKS BECAUSE IT CONNECT PEOPLE TO "UP TO DATE" ***** QUICKLY - NOT SAYING "HEY I LIKE THIS *****"

        Imagine if ever damn website had a digg button next to it when you do a google search. It would be a whole lot of nothing when you see like a million diggs on the myspace website or the apple website
      • latrosicarius, on 07/24/2008, -0/+2FTA: "Yes, the male-skewed demographic of Digg may not be the best source of demographic information for Google News, but ... over time, the Digg demographic would become more representative of the general internet population."

        so..... still male. ok good.. just checking
    • karolisonline, on 07/23/2008, -14/+5the day google buys digg, I will quit using it. reason? digg is something social and +/- pure. google is corporation - face it.
      • Nathrat, on 07/23/2008, -1/+6you only think you votes count here. Digg is very much in control of what goes popular and what doesn't.
    • crossmr, on 07/23/2008, -1/+34Close it and sell the redirect to Reddit at profit?
      • sysop073, on 07/23/2008, -1/+6Reddit doesn't want the people from Digg :)
    • jwiesenborn, on 07/23/2008, -13/+21ok seriously. this idea that digg users should be compensated is total ***** and needs to stop. first, you're kidding yourself if you think that would ever happen. second, you don't deserve it; you are using a site that other people designed, built and maintain, and they're letting you use it for free. third, the vast majority of submitters don't even own the content they submit. if you really think you should be getting paid then get your ass out of the basement and get a real job.
    • thedsack, on 07/23/2008, -1/+14you are: "A dude from San Francisco Bay Area who joined Digg on September 27th, 2005"

      I am: "A person who joined Digg on December 15th, 2004"

      Would I get more money?
    • theOster, on 07/23/2008, -3/+16or terminate anyone that has joined this year.
    • Braxo, on 07/23/2008, -0/+9I have 4 months on you buddy. I should then be entitled to 4 million more imaginary dollars.
      • stealth1011, on 07/23/2008, -1/+8Imaginary internet money is actually called theoretical dollars
      • billbugger, on 07/23/2008, -0/+2the meme's are waiting in line ahead of you.
    • skyshock1, on 07/23/2008, -4/+19MrBabyMan becomes a billionaire overnight.
    • sysop073, on 07/23/2008, -2/+141) Post stuff on Digg
      2) ???
      3) Profit

      FINALLY we've figured it out!
      2) Get bought out by Google
    • LeeSoong, on 07/23/2008, -0/+2'Liquidate the company and give the cash back to the shareholders.'

      - Dell Investing Advisor.

    • aznpwnzor, on 07/23/2008, -1/+10Get the 4chan out of digg
    • SamLee123, on 07/23/2008, -0/+0That will never happen!
    • gatorsrule21, on 07/23/2008, -1/+1How about compensation for the REAL long-term diggers. (i.e. 2004 baby!)
    • NuchDog, on 07/23/2008, -0/+5What about cache the damn page after it is submitted!!
  • JustinHopewell, on 07/23/2008, -27/+191"Google would buy Digg only if it could use it to rule social media and social software space. So if it does buy Digg, it’s going to make Digg the king of social media."

    IMO, Digg already is the king of social media.
    • timusca, on 07/23/2008, -8/+41At one point it was... now its the King's turd after a hearty meal of social media.
    • Wakuko, on 07/23/2008, -10/+5Since M$ owning digg's advertisement it went down the drain.

      Google will kick M$ in the ***** balls and bring it back to number one.
      • Tribis, on 07/23/2008, -4/+24How does Microsoft handling advertising affect Digg.com?

        P.S. - dollar signs are a poor excuse for the letter 's'.
    • thedsack, on 07/23/2008, -10/+2Digg rocks... but MySpace is still the king of social!

      I am not even someone who ever uses it and I know that.
      • badjoke, on 07/23/2008, -0/+6Maybe that's why you think it's the king.
      • Arramol, on 07/23/2008, -0/+6It's not the king so much as the venereal disease that happens to be very widespread.
      • o0mirage0o, on 07/23/2008, -0/+2"Social Media" doesn't mean talking with your friends. It means media with user input. Like the videos on YouTube or your input when you digg something up. My view, anyway.
    • FreakyT, on 07/23/2008, -5/+18Ron Paul would agree with that over an iPhone while installing Linux, while Scientology would disagree and run Windows Vista.
      • Rhendal, on 07/23/2008, -1/+7Why is this guy being Dugg down? The only thing he's missing is the name of someone famous and an ASCII picture.
      • BarackHObama, on 07/23/2008, -6/+1@ Rhendal

        . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . _________
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        . . . . . . . . . . . . . . . . _,,,--~~~~~~~~--,_ . . . . ._________/
        . . . . . . . . . . . . . . ,-‘ : : : :::: :::: :: : : : : :º ‘-, . . /. . . . . . . . . .
        . . . . . . . . . . . . .,-‘ :: : : :::: :::: :::: :::: : : :o : ‘-, . . . . . . . . . .
        . . . . . . . . . . . ,-‘ :: ::: :: : : :: :::: :::: :: : : : : :O ‘-, . . . . . . . . .
        . . . . . . . . . .,-‘ : :: :: :: :: :: : : : : : , : : :º :::: :::: ::’; . . . . . . . .
        . . . . . . . . .,-‘ / / : :: :: :: :: : : :::: :::-, ;; ;; ;; ;; ;; ;; ; . . . . . . . .
        . . . . . . . . /,-‘,’ :: : : : : : : : : :: :: :: : ‘-, ;; ;; ;; ;; ;; ;;| . . . . . . .
        . . . . . . . /,’,-‘ :: :: :: :: :: :: :: : ::_,-~~,_’-, ;; ;; ;; ;; | . . . . . . .
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        . . . ./¯ :| | : |/ :: ::----, :/ :|/ :: :: ,-‘’ : :,-‘ : : : : : : ‘’-,,_ . . . .
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      • Scaryclouds, on 07/23/2008, -1/+2@Rhendal
        "the name of someone famous"
        Uhh... like Ron Paul?
      • Rhendal, on 07/24/2008, -0/+1Celebrity kind of famous, not politician kind of famous.
    • MrHappy123, on 07/23/2008, -3/+7No one in their right mind would buy Digg. It provides nothing of value... only a time pass. Oh and why would Google buy something when the concept of Digg is the underlying idea for Google itself? lol
      • P373Y, on 07/23/2008, -0/+10youtube
      • EnderMB, on 07/23/2008, -0/+1YouTube was only worthwhile because of the allure of advertising, and as Digg has taken up a deal with Microsoft to provide contextual ads I cannot see that being the reason.

        The only reason I can think of at the moment is buying the search capability.
      • wejmahtin, on 07/23/2008, -1/+1The idea behind Google is to have you willingly give over all of your personal information so that they can whore it out and make money off of it. Not quite the same as Digg.
      • Lemon, on 07/25/2008, -0/+1Google's buying Digg for the brains behind the joint. Everyone know's google is trying to open up social networking. Digg has built a good model. Google wants their tech and their brains.
    • jerrycurley, on 07/23/2008, -3/+0I am sure that Google, or any other company cares about YOUR opinion when it comes to these things.
    • TheJalu, on 07/23/2008, -0/+1IMO Too
  • ruddy, on 07/23/2008, -43/+20I think digg has a better chance of buying google.
    but why would you WANT digg?? the user base is so retarded, it's like buying a school full of kindergartners... plus we use ad-block like mad, so how profitable are we?
    • ddb320, on 07/23/2008, -23/+1I agree with the ad-block part. How is that not illegal?
      • t4ll3y, on 07/23/2008, -0/+7Who the ***** is the government to tell me what information I allow to reach my computer?
    • goldenhearted, on 07/23/2008, -16/+8Ha ha ho ho he ho ha ha... and I thought my comments were bad.

      How about a magic trick? I'm going to make your digg point disappear.

      *diggs comment down*

      Ta da! It's gone...!
      • Peck3277, on 07/23/2008, -6/+2Dugg for the joyful laugh
      • styx31989, on 07/23/2008, -5/+1sorry, that comment is awesome. I have to see that movie a third time!
    • tufftugg, on 07/23/2008, -3/+6 school full of kindergartners? sp
    • Lyk4n, on 07/23/2008, -4/+2Why so serious?
    • bwhite4815, on 07/23/2008, -1/+2Fantastic Comment! Dugg!
    • bstockwell, on 07/24/2008, -0/+2"the user base is so retarded, it's like buying a school full of kindergartners." so true
    • spreadfred, on 07/24/2008, -1/+0"the user base is so retarded, it's like buying a school full of kindergartners."
      i couldnt agree more. esp all the obama- and paul-tards.
  • chetanthaker, on 07/23/2008, -15/+597Please dont rename Digg to Gigg !
    • jkoski, on 07/23/2008, -9/+231Giggity!
      • geneticlemon, on 07/23/2008, -4/+13Giggity goo!

        I don't care if you bury me! I can't live with an unfinished quote!
    • mediaspree, on 07/23/2008, -12/+114Would you prefer Doggle?
    • faizal5k, on 07/23/2008, -5/+122what about Diggle?
    • FUR10N, on 07/23/2008, -4/+146i think you mean Gigg Beta
    • Tddupre, on 07/23/2008, -3/+87why would they? They did not rename youtube, googtube.
      • Devrdander, on 07/23/2008, -2/+73well thats cause people might accidentally type gootube which is a COMPLETELY different site...
      • Mrdudeperson, on 07/23/2008, -2/+10I might have to make my homepage igigg.
    • k00pa, on 07/23/2008, -11/+1Biggel!
    • jugglingjon, on 07/23/2008, -4/+123Giggle
    • jkog, on 07/23/2008, -9/+5Doogle!
    • fieldhockey44, on 07/23/2008, -3/+37Well they didn't exactly rename YouTube to GooTube...
    • kmolnar, on 07/23/2008, -2/+17"GooTube" is the nastiest word I've ever heard.

      They won't rename it. Google rarely does that. They don't even say "from Google" or the like on YouTube's site, they just subtly power its searches and offer login via Google IDs.

      The only thing I can think of that they renamed is "Google Earth", formerly known as "Keyhole". And then there's the branding addon for "Google SketchUp", formerly known simply as "SketchUp"
      • latrosicarius, on 07/23/2008, -0/+3well they could at least have fixed up the horrible horrible horrible comments section
      • ObamaWins08, on 07/23/2008, -0/+1jerk, you just made me choke on my water!
    • 2clone, on 07/23/2008, -7/+23See I told you Kevin Rose would sell out for enough money. Just like a cheap whore.

      $10 says all you guys would be pissed if they sold to Yahoo or Microsoft.
      • z0mb13, on 07/23/2008, -0/+19Who wouldn't sell out? I would be happy for anyone who sold their ***** to Microsoft or Yahoo for millions. Isn't that kind of the point when you create a company... to make money?
      • Bennito, on 07/23/2008, -1/+6Digg isn't exactly the best profit machine, is it?
      • siobhankeogh, on 07/23/2008, -0/+1Like a cheap whore? Damn, if $200 million is cheap for a whore where you're from, I feel sorry for your men.
      • Nick22, on 07/24/2008, -0/+1Put yourself in his shoes..or whoevers. If you started up a company, and it became successful, then all of a sudden some huge ass corporation like google offered you millions and millions of dollars (if not billions) to buy it, would you say no? Would you just say "you know what? ***** you I dont need your billions of dollars!". I doubt it.
    • quomen, on 07/23/2008, -2/+27Digg [beta]
    • tmehmoo, on 07/23/2008, -3/+41I Gugg your comment.
    • mm3guy, on 07/23/2008, -6/+3Diggle
    • farfegnugen, on 07/23/2008, -3/+3Giggity Giggity!
    • Robcn643, on 07/23/2008, -0/+0Gootube.com domain is open.... not for long!
  • chetanthaker, on 07/23/2008, -36/+7Fix the comments !!
  • optimusprime01, on 07/23/2008, -22/+8I don't know why, but news of google buying digg is giving me butterflies in my stomach. Sure, digg is just another website, but why do i have that feeling?
    I think because after acquisition, google can integrate digg into news section, rebrand it to Gigg or something , or on the flip side might leave it alone like youtube and let it grow.

    I hope digg doesn't suffer what blogger did, which has become spammy and cluttered or worse is completely ignored like what happened to jaiku after acquisition by google.

    But on the same token, i do think that it's time for digg crew to cash out like all startups do, after putting your heart and soul into a startup company, you want to either go for an IPO or get bought by a big corp like google.
    • ObscuredCelery, on 07/23/2008, -2/+28"I hope digg doesn't suffer what blogger did, which has become spammy and cluttered..."

      Have you been on Digg lately?
    • k00pa, on 07/23/2008, -7/+4I don't think that this is good thing. I like that kevin rose is on controll...
      • floorman56, on 07/23/2008, -3/+4Keven sees the writing on the wall

        After Obama wins George soros will pull his money for kos and Huffingtonpost and Media matters and Digg's ad revenues will drop like a love letter to Bush on Digg

        Sell while the selling good
      • kmolnar, on 07/23/2008, -2/+0Wow, this is one discussion I did not expect to get political. Religious, maybe; but not political!*

        *(-1 awesome for using a dependent clause with a semicolon)
    • bacchante, on 07/23/2008, -2/+4That's a great definition of what it means to put your heart and soul into something, wanting to cash out later.
      • kmolnar, on 07/23/2008, -2/+0What did the people who put their hearts and souls into building solid rocket boosters for the Space Shuttle missions do with them? They blew them up.

        Sometimes to make your dream really take off, you need to set it on fire.
  • daonlyfreez, on 07/23/2008, -28/+5They will ruin it. Period.
    • ManicMyna, on 07/23/2008, -3/+10Nah they'll just try to polish the turd before giving up & flushing it
  • hsinray, on 07/23/2008, -26/+19I love this great article. Has lots of good insights
    • computerusr, on 07/23/2008, -1/+3I yawned.
    • theOster, on 07/23/2008, -0/+7are you kidding? every point could be summed up with "Google should integrate Digg with Google"
    • Tenetri, on 07/23/2008, -0/+2what a boring read
  • timsline, on 07/23/2008, -25/+5I'd stop using digg. period.
    • cwmather, on 07/23/2008, -2/+10Way to fight the man!

      /sarcasm
    • xsecretfiles, on 07/23/2008, -3/+11Yes. Stop. Using. The. Period. Too. Much.
      • palewook, on 07/23/2008, -3/+2yo. william. shatner. tos. is. good.
    • luke16, on 07/23/2008, -3/+5Do you really need to write period when you have actually using a 'period' after the initial sentence, which implies you have stopped talking. Or does the use of the period just bring into the fact that you want to put more emphasis on your feeling towards this matter. Also, do you really need a 'period' after the word period? Am i really going into this much detail when it is entirely not needed and i should be doing something else? Is that my boss coming over? .......... He's gone now.

      I guess some things will never be known in this world.
      • teh_techie, on 07/23/2008, -2/+2He was using the word as emphasis. Next time, use an exclamation mark! Period!
    • textrant, on 07/23/2008, -8/+2I'm English, and over here a period is something that makes bitches go crazy on a monthly basis. Where the hell did you get that word from. It is a full stop. If your going to try to speak our language, at least get the techincal terms correct.
      • luke16, on 07/23/2008, -1/+5techincal?
      • KingFog, on 07/23/2008, -1/+7textrant... Period has always been a noun for a full stop. You did know that words can have two, if not more meanings right?

        Oh and by the way... I'm English too, born and brought up here, so don't pull the "Your an American so you wouldn't know card"

        And bitching about someone using a word in a way you think is wrong, and then using incorrect grammar, punctuation and spelling makes you look like a Douche...
      • Peck3277, on 07/23/2008, -1/+4Ali G iz zat you???
      • Jholder112233, on 07/23/2008, -1/+4I would like to apologise for my fellow Englishman up there, we aren't all idiots.
    • gquaglia, on 07/23/2008, -2/+3See ya!
    • EricSchC1, on 07/23/2008, -0/+2Fine then, just go...quitter.
  • xsecretfiles, on 07/23/2008, -20/+9Let me guess...

    1. Get rid of Kevin Rose and Co.?
    • coreyb, on 07/23/2008, -5/+5And why? So many people hate on the original team and top diggers. Is it because you are jealous or did you dad beat you when you were younger? Did you mother not breast feed you? Did your babysitter touch you and you were too afraid to tell any one because you secretly liked him?

      Seriously though, they are the ones who bring you Digg. They have put time and effort into it and took the risk of loosing time and possibly money, at least for the team.

      Either rationalize your arguments or I will just assume you are a bunch of snot nosed, half drunk, little cry babies.
      • xsecretfiles, on 07/23/2008, -5/+1All of the above for $200

        Why so serious?
      • EricSchC1, on 07/23/2008, -0/+1@ coreyb: While I do agree w/you, lets not be so overly critical of getting 'half drunk' in the middle of the day...something's gotta help the daily 10:30am rounds of Patron.
  • quidpro, on 07/23/2008, -24/+98I so don't care.
  • MasterPlayer, on 07/23/2008, -33/+467I for one welcome our new Google overlords.
    • onionlayer, on 07/23/2008, -5/+24In this context it actually makes sense.
    • addiktion, on 07/24/2008, -1/+1A part of me likes the idea and a part of me dislikes it. Although it's possible for Digg to manipulate stories if it needed so I feel safer with the original creators and ideas behind Digg and how it started.

      Don't get me wrong though. I like Google (for now) but if Google is forced to hand over Youtube data then what? I mean is the next stop the government requesting what you digg? Oh by the way your in jail now because you support Ron Paul. I know this is probably way off base but it's just a thought that dwindles in my mind as I think about power house Google owning Digg.
  • NateTheApe21, on 07/23/2008, -17/+9wow, i really like the Digg double g's in Goggle
  • jond, on 07/23/2008, -43/+382I thought Obama owned Digg????


    • codered1322, on 07/23/2008, -7/+162Yeah, and Ron Paul made a hefty profit of theoretical dollars when he sold to Obama.
      • Paulish, on 07/23/2008, -1/+3Yeah, but now RP is pissed about inflation of theoretical dollars.
    • HMMcKamikaze, on 07/23/2008, -18/+28He's only borrowing it from Ron Paul.
    • pgouy, on 07/23/2008, -13/+4It was sold to Warner Brothers a few months...
    • k00pa, on 07/23/2008, -22/+4BOOM! Headshot!
    • jzuska, on 07/23/2008, -21/+10The silly Obamabots that comb the net and auto-submit every Pro-screwbama story.
      And the other Obamabots that digg up every pro-nobama story.
      • 360news, on 07/23/2008, -3/+1I think makimaki does
      • futureb, on 07/23/2008, -3/+8mccidiots?
        mccrappleheads?
        mccan't wipe my ass?

        see i can play with names too. does it add something to the discourse?
      • seraph582, on 07/23/2008, -2/+1that's beside the point. Enough's enough with the Obama botting already. The *****'s turned fascist on us after winning the primaries. ***** him. ***** his stupid Digg bots.
      • SteelFrog, on 07/23/2008, -0/+6Buried for "Obamabots"; that's almost as annoying as "Micro$oft".
      • latrosicarius, on 07/23/2008, -2/+1@ futureb.. who cares, McSame sucks just as hard as Obamoron
      • EricSchC1, on 07/23/2008, -0/+1Wow...could've replaced this whole portion of the thread w/the sound of a million babies crying over nothing.
    • Table16, on 07/23/2008, -1/+10Obama may own digg, but Al Gore owns the internet. Don't forget it.
      • admdrew, on 07/23/2008, -1/+4*invented* the internet. Come on people, let's get our misinformation correct!
    • burnin8r28, on 07/23/2008, -7/+2i thought hillary owned digg
    • BetaBand, on 07/23/2008, -0/+1Well you forget that Obama also owns Google

      wake up sheeple
    • nnagflar, on 07/24/2008, -0/+1I don't know. Did you?
  • Frazzlet, on 07/23/2008, -4/+16I don't see google taking it as far as putting 'digg this' links in the search results. Some of those suggestions I think take things a bit far.
    • shwerm601, on 07/24/2008, -0/+1I agree. He said that google wouldnt put it in all searches though. Att hat point, google almost would decide whats digg worthy. Thats not cool. I dont like that idea at all.

      I do like the idea of google coming in though. Certainly. Digg in some respect needs to remain somewhat on its own. Google news is a perfect place, not search results on google.com.
  • Castor385, on 07/23/2008, -8/+50Cache wordpress blogs?
  • kinerry, on 07/23/2008, -14/+1Forget what digg will do

    This is a real chance to influence public opinion ourselves, to bring Libertarian ideals into the mainstream

    Just think of the possibilities...
    • ObscuredCelery, on 07/23/2008, -3/+9Could you detail how Google buying up Digg going to bring "libertarian" ides in to the mainstream? I am thinking of the possibilities, they are the same as today. Oh and digging every ***** that Ron Paul takes to the front page doesn't do a whole lot in promoting your cause.
    • SpookyPig, on 07/23/2008, -2/+4I'd rather think of the possibilities of *real news* going out to the mainstream. No more "pretty white girl got abducted main-news story for a month", and instead "Bush pardons himself from war crimes".

      Digg is not your Libertarian loudspeaker.
      • brainfried, on 07/23/2008, -4/+1Yeah, until that pretty girl is your sister. Then you want it to be front page news for a month! Personally, I'd rather hear about the pretty white girl who got abducted than what stupid thing Brittany, Lindsey, Paris, etc. did this week. I could care less that every "teen star" is pregnant or on drugs, or both.
      • EricSchC1, on 07/23/2008, -0/+1"Personally, I'd rather hear about the pretty white girl who got abducted"

        Who wouldn't? o_O
  • tech42er, on 07/23/2008, -4/+14Do they really think they can significantly expand the Digg demographic?
    • ThirdPrize, on 07/23/2008, -2/+8Yep, by having a section for practicly everything on the internet. Not just tech.
      • bjarkebech, on 07/23/2008, -1/+7you mean like they do now?
      • cyrt, on 07/23/2008, -1/+3As it is now: Have a gmail account? Use that log-in to save favorites on youtube, write a blog, use google docs and a lot of other things. Anyone using a google feature means getting quick access to all other google features. This would include digg.
  • pingpongli, on 07/23/2008, -28/+76Ban all 'Top 10' (Top 7?) list submissions. Please.
    • akurashy, on 07/23/2008, -3/+22Please do a "Top 10 reasons why Top (x) list submissions should be banned"!
      • adambadam, on 07/23/2008, -1/+3I would love to though the comments systems doesn't let me add the list in multiple pages, so I am unfortunately unable to.
    • cesclaveria, on 07/23/2008, -2/+39that would drive cracked to bankruptcy
    • sideffects, on 07/23/2008, -1/+6Why?
      • pingpongli, on 07/23/2008, -4/+2Who's 'Top 10' does it represent? Yours? Not mine. Most times I'm sure it doesn't even represent the author's...it's just a random list of ideas that popped into his or her head to fill some space on a byline because it's easier than developing the skill and taking the time to write a thoughtful article, one that might provide insight or provoke thought or discussion in people after reading. These lists are the online equivalent of supermarket tabloids, something to make your eyes glaze over when you're tired of thinking. Sadly, people are drawn to them like flies on *****. Some days it seems like half the submissions on Digg are some variation on the list theme.
        On the other hand, desertDenizen below is right...if people would stop digging them, people might stop being able to get away with 'writing' this junk.
    • desertDenizen, on 07/23/2008, -0/+11Or diggers could just stop digging them.
    • Disinterested, on 07/23/2008, -0/+2fat chance
    • mlagana, on 07/23/2008, -1/+2you mean... actual journalism???
  • aaroh, on 07/23/2008, -21/+5outlaw all neo-con supporters.
    • CptGiglges, on 07/23/2008, -6/+3how about the flipside... although they probably wouldn't want to ban the 99% of diggers...
    • floorman56, on 07/23/2008, -1/+9Thank you for supporting free speech
      s
    • seraph582, on 07/23/2008, -0/+2Neo-Commies first, plz
  • d0ugfunny, on 07/23/2008, -8/+29I think digg is great the way it is... dont sell digg!
    • gquaglia, on 07/23/2008, -3/+55If someone offered me 200 million I would sign the papers on the spot.
      • Ebulating, on 07/23/2008, -1/+37*****, for 200 mill I'd offer a complimentary blow-job. God damn that's a lotta money.
      • valadares, on 07/23/2008, -7/+11Somethings money can't buy...
      • convergent, on 07/23/2008, -1/+46But for everything else there's Mastercard.
      • EricSchC1, on 07/23/2008, -0/+1"If someone offered me 200 million I would sign the papers on the spot."

        "*****, for 200 mill I'd offer a complimentary blow-job. God damn that's a lotta money."

        Really??? Good thing both of you don't own businesses you actually want to succeed.
    • mbhp, on 07/23/2008, -0/+3You've got it backwards... I think Google is great the way it is... don't taint it with Digg
    • fireashes, on 07/24/2008, -0/+1No body is going to buy digg. And specially google.. they wont buy dugg because there is no way to make money on digg. If they buy digg then people will sue digg/google for malicious DOS attack (aka digg effect).
  • rainbabyj, on 07/23/2008, -2/+13Can someone paste the article here? Its blocked at work..
    • Tddupre, on 07/23/2008, -5/+48
      1) Integrate Digg with Google News and the news algorithm

      Google is a company of synergies. Utilizing its unparalleled efficiency in search in all of its products gives it a distinct advantage. Integrating your email with Google calendar keeps you on the Google servers (and makes life quite easy, too!). You get the idea.

      The same would hold true for Digg if they buy it. There are many ways to incorporate Digg as the preferred social content destination of the Google empire. I’ll start off with Google News.

      Google News aggregates the major news into one simple and efficient interface. But its relevancy and popularity rankings for stories of similar topics can always be improved and Digg would help in that endeavor.

      Yes, the male-skewed demographic of Digg may not be the best source of demographic information for Google News, but it is a good indicator of the popularity of major news stories, of the most popular article within a certain topic, and can help find more obscure stories that should be on more peoples’ radars. Also, over time, the Digg demographic would become more representative of the general internet population. See #5 below.

      Google could do a few tweaks to the Google News algorithm, nothing big, to improve the rankings of news articles within categories and to bring out some of the more obscure but very interesting news of the day. Also, Digg icons next to Google news stories. News stories are what reach the Digg front page the most often, so this integration feels natural.



      2) Place Digg icons in search results (but do it methodically)

      Let’s get a little more controversial. Digg is the largest player in the social media space, but Digg is still small compared to the vastness of the Internet. Google isn’t though, and it can leverage that size and reach to really combine the social with the computational. Social search engines like Mahalo and Wikia Search are already beginning to fill their niches. Although it’s unlikely, it’s possible that one of these engines innovates enough to knock Google on its ass, or at least give it major headaches. Hell, just look at Microsoft’s Windows Vista and Internet Explorer.

      The other thing is that people power can actually improve search results, weed through irrelevant data, and bring up the best information. To that end, if Google bought Digg, it must be committed to integrating social data into its overall data empire, and it starts with Google Search. The first step in this process would be integrating Digg into Google Search results.

      Next to the “Cached - Similar pages - Note this” and other link items that appear with all Google search results, there would be a link with either “# Digg(s)” or “Digg this.” Perhaps limit it to certain topics, to sites with a previously popular story on Digg, or don’t have the Digg link appear until there’s a predetermined # of Diggs (by algorithm), but integrate Digg if you buy it, Google. Hell, Google has something similar to the Digg/Bury system in its Google Experimental Search program.

      Yes, this suggestion is a bit more radical, but there’s no other way if Google buys Digg. It must expand the site, its demographic, and its influence on the web. The Digg community would be a lot larger if Google took it over.



      3) MAJORLY tweak the Digg algorithm based on Google’s massive stores of data


      Sorry kids, the Digg algorithm isn’t perfect. It can be gamed, it can be manipulated, and poorly researched or really strange items sometimes crawl their way to the front page. But if Google took Digg over, it wouldn’t have to be this way. Certain things would (and should) happen:

      Google would bring in more users, and thus it would take more votes for an item to become popular. This makes it harder to game the system by begging for Diggs.
      Google’s engineers would use their data to spot low-quality. It will know that the website is poorly made, that the content is poorly written, and that the credibility is suspect. It doesn’t mean the item wouldn’t front page; it just means it would take more Diggs.
      A plethora of changes to the Digg algorithm based on Google’s research and wealth of information. I can’t even begin to imagine the many tweaks Google engineers would apply to Digg. Knowing what’s popular in searches can really bolster Digg’s usefulness to those beyond the current Digg demographic.


      4) Digg integration with Blogger, Google Reader, Orkut, YouTube, and Google’s many other services

      I talked about news, I talked about search, now what about all of the other many wonderful nifty services Google owns? Oh, they’d get the Digg treatment. YouTube and Blogger are prime candidates. YouTube is one of the most popular websites on Digg, and Blogger websites would probably get a boost to the detriment of rival Wordpress.

      Orkut, Google’s social network, would probably include streaming your activity on Digg to your Orkut account (yes, people actually use Orkut); Google Reader would probably display Digg stats for the blogs you read. We could go on and on with all of Google’s other services, but really, there’s more that would be done since Google would probably add many more features to Digg after the acquisition.




      5) Expand Digg’s demographic and reach

      Now that Digg is integrated with most of Google’s services, the real work for Google begins: turning Digg into a mainstream social destination. Digg is the main player in the social media world, but as I’ve said before, it’s small when compared to the rest of the internet.

      It is used by a predominently male, 16-34 aged audience (hell, go look at the Valleywag pictures of the NYC meetup, one of which I’ve attached here, for unequivocal proof)
      Digg is ranked #116 on Alexa. While that’s a number I could never ever dream of reaching with this website, it is trumped by the Amazons, Microsofts, Googles, and even the Megauploads of the world.
      A website where the popular will brings out the best the internet has to offer. Doesn’t that sound like something that could be absolutely mainstream? I do, and that’s why I think Google would broadly expand the user base of Digg. Methodically, of course. You can’t change it so fast that its current users abandon it - the community’s very tight-knit and is, rightly so, defensive of its community. But Digg will expand in users as Google integrates Digg into its other services. People who simply come to Google for search and email will learn more and more about the site that generates great content, entirely by the will of the internet. And Digg will grow. Hell, it will balloon.

      Digg would be unstoppable if Google buys it.



      6) Use Digg data to tweak Google search results (the human factor)

      Here’s the most controversial one, one I’m not even sure I agree with. This one would not come until YEARS down the line, after Google has expanded Digg’s demographic and after it has gathered a ton more data through Digg. Remember those social and human-powered search engines I told you about? Well, this would completely eliminate the threat.

      Use the social data and commentary from Digg and integrate that data to improve Google search results.

      Okay, so Google search results are pretty damn good. Hell, they’re extraordinary. But they are not perfect, and as newer and nimbler companies innovate, Google must respond. Search, in my opinion, is innovating in two directions: Semantic Search and Human Search. In buying Digg, it can most effectively end the threat of human search.

      Digg information will be able to better help Google understand demographics, reach, popularity, trends, and more. These are all important in advertising and in search, and using the human data from a more mainstream and more efficient Digg would all assist towards Google’s goal of gathering the world’s information and making it universally useful and accessible. It could use it to create an experimental human search engine or to tweak Google algorithms.

      Digg’s information would also help increase advertising revenues by improving advertising targeting.

      So I’m going in a million directions, but I’ll just say this: Google search would benefit from information from Digg. Digg would benefit from Google’s reach, engineering, and management.




      7) Transform Digg into the destination for social media content

      Conclusion Time.

      If it isn’t ambitious, it isn’t Google. Google doesn’t buy anything just because it’s a hot property or because it’ll rake in some extra side cash. No, Google buys or builds something because it’s going to create long-term value, create a plethora of synergies, or dominate an industry with an iron fist. DoubleClick? Google wants to rule advertising. YouTube? Google wants to rule video.

      Digg? Oh yes, Digg too. Google would buy Digg only if it could use it to rule social media and social software space. So if it does buy Digg, it’s going to make Digg the king of social media. And with Google’s reach and talent, it would almost certainly succeed.

    • tufftugg, on 07/23/2008, -2/+21 Get back to work!
      • petemcfraser, on 07/23/2008, -0/+5That's what my Grandfather said.
  • jlebrech, on 07/23/2008, -9/+1Integrate Digg into the Google home page.
    • Doomsan, on 07/23/2008, -1/+12You can do that with iGoogle.
      • tcnarss, on 07/23/2008, -1/+5Indeed, i have had it for around 2 years on iGoogle
    • Aitese, on 07/23/2008, -7/+5So that MrBabyMan can control your search results? Is that what you REALLY want? You want to search for "replacement laptop batteries" and get back "Ron Paul recommends this battery"?
  • MrViklund, on 07/23/2008, -11/+48They should get the Obama-propaganda-spam under control. Maximum of 10 Obama stories a day.
    • dreamweaver1984, on 07/23/2008, -3/+11how bout none,, it makes me hate using digg, its just cause of all the left wingers who submit stuff to digg
      • EricSchC1, on 07/23/2008, -3/+4Wah wah wah...people you don't agree with submit news stories to a USER generated content site...cry me a river.
    • jerrycurley, on 07/23/2008, -0/+8Digg should just go back to doing whatthey used to do (when it was still good). If a website got flagge dfor SPAM enough times, it was permanently blocked from submitting ever again. This kept the most obvious spam under control since people wouldn't risk it.
    • diblasio, on 07/23/2008, -0/+6Just block the political section. If you feel like you're missing out on something all you have to do is take a quick glance at the tabloids when you're checking out next time at the supermarket. The political section has about as much substance.
      • starbar, on 07/23/2008, -0/+2This is the only way to read digg anymore....I don't come here to read about politics.
  • DeathGod321, on 07/23/2008, -7/+94They should use their search algorithm to find language patterns of people on 4chan and block users that display the same language patterns here.
    • versualize, on 07/23/2008, -6/+8I never understood why there's so much hate between Digg and 4chan.
      • mrsneakypat, on 07/23/2008, -3/+18The people that spam memes and think they are funny are very irritating.
      • thatguyfred, on 07/23/2008, -4/+5People apparently have to find one way or another to gripe and vent their frustrations. Oddly enough that can't just press the "block user" button or choose to ignore it even though those would be easier ways of handling the issue.
    • mGARANDEUR1, on 07/23/2008, -5/+1/thread
    • skyshock1, on 07/23/2008, -7/+2watevr newfag

      /ducks
  • wallryan, on 07/23/2008, -3/+25would they still do diggnation??
    • k00pa, on 07/23/2008, -1/+10Why not? Revision3 is making big money with its adds. And diggnation isn't "real" part of digg.
      • wallryan, on 07/23/2008, -1/+5good point....i hope your right...i was thinking more along the lines that kevin would just throw in the towel considering the amount of dough he would make from this deal.
      • Misanthrope, on 07/23/2008, -1/+27Diggnation would just take place in a mansion and they would be drinking Dom out of the bottle.
    • gregmo, on 07/23/2008, -1/+20yea, except they will have platinum plated laptops now.
    • thehuntedpossum, on 07/23/2008, -5/+3overrated... i stopped watching diggnation about a year ago because they stopped being funny, and just went on tirades about their personal life. it was similar to watching a morning tv show. i did enjoy them being drunk off their asses at live shows though.
  • arraz, on 07/23/2008, -3/+13God... I'm just completely torn at the hint of Digg being bought out. I want Digg to be the powerhouse, but the thought of a larger company always behind the new ideas scares me...
    • CptGiglges, on 07/23/2008, -6/+3new ideas? i hope you don't think theres anything 'new' on digg, i know of several sites who have the REAL news days ahead of digg...
      • GeneralFailure0, on 07/23/2008, -2/+3I think he meant digg is a new idea, not that digg itself generates new ideas.
      • arraz, on 07/23/2008, -0/+1Yes, GeneralFailure0 is correct. Digg = new idea. Youtube = new idea. Google continuously buys out all these web 2.0 companies. I'm saying they are a bad company, but when one company owns everything there is no innovation.
    • ThirdPrize, on 07/23/2008, -1/+6Face it, this has nothing to do with searches. It is all to do with advertising. If they know what you Digg then they can send more relevant adverts your way. Everything Google does these days is about getting faces in front of ads.
      • linuxpenguin, on 07/23/2008, -1/+6Actually, I've seen a ***** ton more speculation that they will do stuff like that, than I've seen announcements that they actually plan to do it.

        I think people need to stop speculating. Google isn't going to buy Digg, for advertising or any other reason - mostly because Google is all about being the best at what they do, and (at least for me) lately Digg hasn't been real good at anything except annoying me with politically-charged articles that I try to block, "graveyard" articles where comments get buried for no reason, and people I don't know or care about asking me to digg their articles.
      • jerrycurley, on 07/23/2008, -0/+0Google is about being hte best at what they do? Like what? Google Video? Google Talk? (Or ANYTHING they have done recently?)
      • leb0wski, on 07/24/2008, -0/+1Uh, yeah, it's called running a successful business. Google doesn't exist to provide you with shiny new toys to play with for free. Everything they (and every other company on earth) do is centered around monetization at some point in some way. They are very creative and build quality products (for the most part), but it's all about finding a way to monetize the service.
  • nolesfan247, on 07/23/2008, -3/+5I can't just imagine the demographics of Digg to expand. Can you imagine how many more times the "Top Ten Worst Ad Placement (PICS)" article will have to be posted to please such an influx of growth?! At least we would have to kiss Apple-fanboyism goodbye.
    • bmoormann, on 07/23/2008, -2/+6Digg has been about the technology community. If Google buys Digg it will be about Britney Spears and the like Just like what happened to Netscape. Unfortunately Digg will fail if Google buys them and pushes too much pop culture traffic to the site. There won't be any more Linux articles on the front page.
      • Atomic1fire, on 07/23/2008, -0/+1Thats what the digg tech section is for
        The nice thing about digg is if you are logged in you don't have to read the stupid areas

        If google buys digg they should keep the technology section for the core audience

        I don't know about integrating submitting links, comments and voting into Google news
        as I'm not sure as to how effective it would be but I don't think that keeping a google owned digg separate from google would be a good idea either.
        I would think the best choice is perhaps keeping digg separate but allowing people to vote from google news if they wanted and allowing users to filter news from either.
  • captscott, on 07/23/2008, -11/+4Digg'ity gigg'ity goo! Allllriiight.
  • rolty125, on 07/23/2008, -8/+2Epic 2012.... anybody, Googlezon is next.......
  • GSX606, on 07/23/2008, -2/+52The first thing Google will do is put a huge BETA next to the digg logo. And an I'm feeling lucky button next to the search!
  • codered1322, on 07/23/2008, -8/+9My number 8: Forget 1-7 and don't f-ing do anything.
  • Aitese, on 07/23/2008, -4/+23"The other thing is that people power can actually improve search results"

    HELL NO!!! Imaging all your search results under the control of an elite few? Imagine searching for "Italian restaurant" and only getting some place MrBabyMan has eaten at? Keep Digg voting AWAY from the search algorithm.
    • fudged71, on 07/24/2008, -0/+1totally agreed. That point on the list was far off the mark
  • katierosekills, on 07/23/2008, -6/+140Google is the only company I feel has safe arms for Digg.
    • tas08, on 07/23/2008, -6/+1I'd trust Valve. It would be OK with me if Valve wanted to buy digg.
      • iCupcake, on 07/30/2008, -0/+12Why the hell would Valve be interested in Digg? :S
  • jayscot, on 07/23/2008, -9/+18Shut it down.
    • CptGiglges, on 07/23/2008, -3/+8I agree. Digg has become a breeding ground for falsities and blog reposts (which should be taking with a grain of salt, and arn't here) Can't say that it's a bad thing either. I linger after so many have left to keep an eye on what people think is truth.
  • serpicolugnut, on 07/23/2008, -12/+5Digg is a has been. Yahoo's Buzz drives more traffic now. Since Digg has an advertising agreement in place with Microsoft, I doubt Google would be interested in them. I could see MS purchasing them though.
    • ho0ber, on 07/23/2008, -1/+8WTF is Buzz? As that like Digg for daytime TV watchers? I'll be the first to admit that regularity with which quality articles come through here has suffered recently, but Buzz?
      • krisscofield, on 07/23/2008, -2/+11Yahoo's horrible answer to Digg.
    • k00pa, on 07/23/2008, -1/+2I think there is no more microsoft adds. Just google adds, that may be good thing!
    • Tddupre, on 07/23/2008, -2/+5 Jerry Yang is that you?
  • Doomsan, on 07/23/2008, -9/+43Fire MrBabyMan?...or give him a raise?
  • 360news, on 07/23/2008, -4/+13I dont know about anybody else, but I really don't think the user voting system works... it is open to being gamed, and to mob mentality hysteria.

    This article is a good example. It's a great and well written article, but how did it get to front page so quickly?
    Because a small group of people (who probably received an email to vote for this article) voted for it.
    To be exact, about 100 people out of diggs 2million odd users voted it to the front page.

    If my REAL news aggregator (that just happens to be google news) did that, I would throw it away as useless.
    • metaliq, on 07/23/2008, -0/+2Check out the "Iron Law of Oligarchy".
  • ho0ber, on 07/23/2008, -2/+28Gogo built in mirroring for up-and-coming articles?
  • lotus22, on 07/23/2008, -1/+7doesn't microsoft do digg's advertising?
    • linuxpenguin, on 07/23/2008, -1/+8Yeah. And?
      Doesn't mean Google won't buy Digg. They can always just stop working with Microsoft. In fact, I wish they would - the ads are super-annoying, especially the ones for the dating services.
      • jerrycurley, on 07/23/2008, -0/+1Uhhhh...thy can't "just stop working with Microsoft" if Digg has a contract. When you purchase a company, you purchase all assets and liabilities of that company. You can consider the contracgt with MS to be either one, but it still holds true for the remainder of the contract.

        A purchaser of Digg could try to buy out the MS contract if they wanted, but they could NOT "just stop using" them.
      • linuxpenguin, on 07/23/2008, -0/+1@jerrycurley: that's not the way I meant it. . . I meant they're not required to stick with MS forever.

        Also, it really depends on the terms of the contract. You don't need a "contract" per se to sign up with, say, AdSense - if you decide you don't like it, you just switch to another service. So it really depends on how the deal was made, and whether or not they're locked in to MS (or anyone else) - I don't really know those sorts of details. It might be the case that they can just walk out on MS.
  • ichigolive, on 07/23/2008, -6/+8Google will make Digg into Digg BETA. Everything they have launched till now is still BETA!
    • Enigmocracy, on 07/23/2008, -2/+4All beta means is that features aren't final and are up for modification.
    • sulf, on 07/23/2008, -3/+2Take a look at top left corner of this page. What do you see on bright red background?
      • cawpin, on 07/23/2008, -1/+5That would be the Upcoming section, not the whole site.
  • JRobertsS, on 07/23/2008, -5/+6If Google or Microsoft buys Digg, then some of the content and material posted will become monitored, and eventually restricted. Example: The Chinese government paid Google not to display and hits when searching Tiananmen Square in the geographical location in and around China.
  • pitchblack16, on 07/23/2008, -12/+1what digg should do now is limit the amount of times people use that stupid bury button. I say people should only be allowed to use the bury button once a day. Reason being, the simple fact that there are plenty of retards out there that bury for absolutely no reason at all.
  • damienhunter, on 07/23/2008, -1/+13My work filter is flagging this as "Sex;Adult Material". What's going on here?
    • rainbabyj, on 07/23/2008, -1/+4Same here.. thats why I asked for somebody to post the article here.
    • tufftugg, on 07/23/2008, -2/+23Get back to work!
    • digitalpencil, on 07/23/2008, -1/+1Your work filter probably doesn't have a section for 'geek material'
    • EricSchC1, on 07/23/2008, -0/+1Quit looking at pr0n at work?
  • hokie47, on 07/23/2008, -6/+87 things Google shouldn't do if it buys Digg
  • Drone007, on 07/23/2008, -4/+2I wonder what they'd do with diggnation...
    • cbartlett, on 07/23/2008, -2/+1Host it from the Google pimp jet? If I recall, it has a bunch of beds...
    • EnderMB, on 07/23/2008, -2/+1Hopefully pay Kevin Rose to never film it again.
  • buddyw, on 07/23/2008, -4/+400.) ABILITY TO BOOKMARK DIGGS.
    • 360news, on 07/23/2008, -1/+2dugg!
    • AdamFromMyspace, on 07/23/2008, -3/+22Can't you "favorite" them already?
    • MenthiX, on 07/23/2008, -1/+1Aren't your dugg items a big collection of virtual bookmarks anyway?

      And... surprise... your browser has bookmarks.
      • buddyw, on 07/23/2008, -0/+9So if I can't look at an article at work because it's inappropriate or blocked I must:
        1.) Digg the article (even if I find out later that it is stupid) resulting in retarded-NSFW-popularity
        2.) comment on the article (resulting in a million useless comments)
        3.) sync my work and personal bookmarks (never mix work and pleasure)
        4.) hope to christ I can use Digg's awful search to find the article later

        All this crap when Digg could EASILY add a bookmark for later option.
      • MenthiX, on 07/24/2008, -1/+2@buddywbuddyw:
        5.) Not use Digg at work in the first place (somebody clever once said "never mix work and pleasure")
        6.) Get another job if it's so boring you start digging.
      • buddyw, on 07/24/2008, -0/+1I guess you don't get any type of break at work? It sounds like you need the new job.
  • GeneralFailure0, on 07/23/2008, -3/+12"Google doesn’t buy anything just because it’s a hot property or because it’ll rake in some extra side cash."

    Are they sure?
    • jerrycurley, on 07/23/2008, -3/+0Pretty sure on that one. Name ONE thing that Google has bought that has made them even ONE PENNY in profit. In fact, name one thing that has Google's name attached to it (either that they bought or came up with on their own) that has made one penny in profit since Ad Sense.

      Here, I will get you started:



      OK..that was the entire list. NOTHING.
      • MenthiX, on 07/23/2008, -0/+1Adsense IS their (main) profit. This doesn't mean applying the same advertising model to other services (Gmail/Youtube/feedburner/Blogger/etc.) wont make any money.
      • jerrycurley, on 07/23/2008, -0/+1It HASN'T. Hasn't even come close yet. The added views to their Ad sense ads from EVERY one of their other projects has not been enough to cover the cost OF those projects. And almost all of them are NOT gaining any market share, and therefore do not seem likely to EVER turn a profit.
      • leb0wski, on 07/24/2008, -0/+1doubleclick
  • fivo7, on 07/23/2008, -9/+2the vultures are circling
    the can buy the name
    they can't buy the digg
  • markmckay, on 07/23/2008, -1/+2This is great. I 100% agree.
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