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Brian Solis: 'There is no viral marketing'
news.cnet.com — Marketers and advertisers are trying to catch fire on social-media sites like the hottest underground meme, but publicist and blogger Solis says that's not the right mentality. Read this blog post by Caroline McCarthy on Webware.
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- BBlank, on 09/17/2008, -0/+1Solis has some good points, especially regarding viral marketing. I cringe when I hear people talking about getting something viral--especially with video. Most often these viral videos are trite, poorly written and not ready for prime time. As he said, it is the people that make it viral and you can't force that at all! You have to just put your best foot forward, don't force it, be real and let the audience determine what's hot.
- lornali, on 09/17/2008, -0/+1I agree. I've seen viral videos with catchy titles that are crap, or not what they appear to be about. Basically, you have little control over what goes viral. In a Web 2.0 world, authentic relationships go a long way.
- briansolis, on 09/17/2008, -0/+1Thank you for digging this story!
- maxgladwell, on 09/18/2008, -0/+1Viral is an outcome, not a strategy or tactic. Have been saying this forever.
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