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Email Open Rate Metrics - Why Falling? Why Unreliable?

blog.hubspot.com — I just got my new weekly chart from Marketing Sherpa, and saw proof that email open rates have been declining rapidly for the past few years. Many technical / analytical marketers have known this for a while, but it is always great to have objective data to back it up. The chart is pretty clear. Two major factors are driving the data.

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  • BennyGreenberg, on 07/08/2008, -0/+3Spam is always in the way --- isn't it!
  • SamTanner, on 07/09/2008, -0/+1Outbound marketing is so passe', inbound marketing is here to stay.
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