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Five Link Development Experts: A Group Interview

sugarrae.com — Sugarrae pulls in five of the world's top link experts to talk about link campaigns, linkbaiting, buying links, backlinks, the link landscape, automated link acquisition, linkability, and on and on... a must-read for any webmaster

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  • TeslaB, on 10/12/2007, -3/+4Awesome article post....the best one i seen in a long time for the industry...nice job sugarrae!
  • libeccio82, on 10/12/2007, -3/+3Really great! Useful and interesting: bravi!
  • bentley007, on 10/12/2007, -3/+3Superstar lineup! Well done, Sugarrae!
  • r0b1, on 10/12/2007, -5/+2I stopped reading at "So, ...". I can't stand it when people do that.
  • randfish, on 10/12/2007, -3/+4$10 Says the Diggers won't read the piece and will bury it in the next 10 minutes. Make your checks payable to me - Captain Obvious. Too bad, too - I really like this one.
    • jbzd, on 10/12/2007, -3/+2do you like it because you're in it?
    • deviantlnx, on 10/12/2007, -4/+1Let's hope not.
    • randfish, on 10/12/2007, -1/+2Nice one... I actually thought my answers were some of the weakest of the bunch.
  • FearlessFreep, on 10/12/2007, -5/+6What do you have to do wrong in your life to end up with a career like "link expert"?
  • Drakazz, on 10/12/2007, -7/+3This is what I hate; you have people linking all the time to get themselves to the best position.
    But there is one problem - when you search in a search engine, all you find is a massive lot of useless websites. I just hate that, you know. All I want is the content that I am after; I do not (and repeat it again) want to have worthless content to be in the top spot of my searches. Just pathetic. Make good content, spread it out to users, and then users will link it _if_ they like it. I do not see another way to work on this myself. I will promote anything that I make using good keywords, and spread out the link for purpose of exposure instead of just shoving your link to every website possible.
    Shame on you.
    • robdavy, on 10/12/2007, -0/+9Sometimes you have good content, but things need to be pushed a long a little. Search engines are far from perfect in that regard.

      Also, don't think that the only people doing this kind of stuff are scammers and the like. Real legitimate sites do this, but you don't notice, and attribute the success to simply having good content. It takes more than that.
    • Drakazz, on 10/12/2007, -1/+2Yes, you have to spread out the content, but you don't just get random links from all sites to get a higher page rank. that is just wrong. and anyone who dugg me down... well... shame on you
    • sugarrae, on 10/12/2007, -0/+3Well, no one in this article said to get random links from random sites - but, since you originally commented only minutes after the article hit popular and it takes a minimum of a half hour to read it, I'm going to safely say you didn't read the thing you were saying "shame on you" about. We all said to get links from places that could send you targeted traffic. No one said to get random links from any website possible.

      You hate when people run around and get random links from anything for pagerank? Well, I hate when people see a title and automatically insult people based on an assumption made from a ten second evaluation. Of course, if you had bothered to read the article, you'd also have known that the only thing we all 100% agreed on in the article was that doing *anything* simply for pagerank was a complete waste of time.
  • linkserf, on 09/24/2008, -1/+8>Make good content, spread it out to users, and then users will link it _if_ they like it.

    This is the exact myth that is constantly perpetuated that makes ALL optimization seem evil. The truth of the matter is that you CAN create awesome content and have no one see it if there is no promotion. The flip side is that many marketing folks CHOOSE good clients that don't just spew more crap onto the web for the hopes of duping people.

    If you create the an awesome billboard that is cooler than 99% of other billboards ever made, and place it in the middle of a cornfield in Iowa and don't tell anyone about it, nearly no one will ever see it.

    Please don't make this another tired debate over seo - this document is intended to help webmasters understand the importance of, and how to obtain links more effectively. Optimization is really a lot different than manipulation, it's unfortunate that it often gets interpreted as such.
    • nomadishere, on 10/12/2007, -0/+1I really hope that after almost a decade of debate - Optimization and Manipulation have become two clearly different things in the minds of all webmasters and marketers.
  • linkserf, on 09/24/2008, -1/+4There is plenty of "great content" lost on the hidden web that will remain their until the creators stumble across the RIGHT ways to proactively promote content online. Just because it is "optimal" doesn't mean it has to be subversive.
  • WhatiFind, on 10/12/2007, -0/+2thanks, great article. I see some tools mentioned for checking information about a website. I'd like to mention http://www.linkvendor.com/ along with the tools from http://tools.seobook.com/ and http://www.webuildpages.com/tools/default.htm from Jim Boykin. Also be sure to read Boykins blog with lots of link building tips.
    • jfaris, on 10/12/2007, -0/+1This was a great piece, especially because the interviewees gave answers independent of each other. I would love to hear what Boykin had to say about these specific questions too though.
  • hcsteve, on 10/12/2007, -0/+1The webmaster is no more.

    http://developers.slashdot.org/article.pl?sid=07/01/28/2043226

    Didn't you get the memo?
  • nomadishere, on 10/12/2007, -0/+1Nice interview Rae - I think this is an approach you should utilize more often - great stuff.
  • Pyeman73, on 10/12/2007, -0/+0I printed this and took it to the coffee shop. I never do that. Well done.
  • crispychrisb, on 10/12/2007, -0/+0Very nice Rae! Good follow up comments too Todd...(from Boggs)
  • callisto13, on 10/10/2007, -0/+0This very good site ! My page: http://www.audiophile.pl and http://www.webtodate.pl - thanks & best regards
  • hugogill, on 07/07/2008, -0/+0Very nice job!
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