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Google Buys DoubleClick for $3.1 Billion
nytimes.com — Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion, according to people with knowledge of the deal.
hanapbuhay- 2019 diggs
- digg it
- Farva85, on 10/12/2007, -22/+188Google. Rulers of the internet.
- hanapbuhay, on 10/12/2007, -22/+8Thanks to Scoble for the heads up > http://twitter.com/Scobleizer/statuses/27305351
- isplashwater, on 10/12/2007, -20/+7We kinda knew it was going to be Google or Microsoft, anyway.
Now Google has an even bigger monopoly on (internet) advertising...! - Brishen, on 10/12/2007, -23/+14Is anybody scared that Google will start to take over the world now?
- streak, on 10/12/2007, -25/+8Continuing with Google's policy of "do no harm", they will be buying DC to shut it down. And in that light, $3.1B is cheap for ridding the Internet of this blight.
Hallelujah! - TroubleInMind, on 10/12/2007, -12/+78The wheel always turns. Five years ago, nobody in their right mind wanted to "own" ANY part of the internet. Seven years ago people would have said AOL owned the internet. Nine years ago, Netscape owned the browser market, they were even selling NN in shrinkwrapped boxes.
You don't like Google, just stay tuned. Somebody else will be on top in good time. Somebody hungry and smart. - Tripacer, on 10/12/2007, -19/+4Google could buy half of the United states if it wanted to.
- sleze, on 10/12/2007, -15/+22I haven't seen anything from doubleclick for a LONG time (since I added it to Opera's blocked content list). I wonder how long it takes Google to lobby congress to make that feature illegal...
- fkr3, on 10/12/2007, -4/+24Google doesn't own the internet, they just dominate search and advertising. Although they probably single-handedly fund the majority of the internet via AdSense, and now DoubleClick. I believe digg uses DoubleClick on occassion, and of course AdSense is the revenue stream for most of the company.
- appetite, on 10/12/2007, -17/+2what has google done well since search? maps, maybe? that's about it. gmail is 'cool'. they lost on video so they bought the winner.
they've got a lot of smart people, but nothing really interesting is coming out of there? what is google #1 in besides search and ads?
what happens when the next big winner refuses to sell to google? a new king of the hill will emerge. - KibibyteBrain, on 10/12/2007, -9/+33google_ceo@google-audio-system:~$ cat imperial_march.raw >> /dev/dsp
- quadvods, on 10/12/2007, -2/+6Username: getin
Password: today - kenkyomausu, on 10/12/2007, -14/+6I for one welcome our new Google overlords...
- dengzhi, on 10/12/2007, -10/+1Google will take over the world!
- kjcdude, on 10/12/2007, -7/+6Stock down -1.10 (-0.24%)
http://finance.google.com/finance?q=GOOG - bobdobolena, on 10/12/2007, -9/+3I bet youtube owners are like "Oh crap! we just got pwned!" 3 billion vs. 1.2 billion...wow...
- DavidDigg, on 10/12/2007, -1/+8The argument that "the wheel always turns" is only somewhat correct. Before Microsoft, the software "wheel" kept turning at a fairly regular pace. Microsoft's market success and enormous bank account effectively enabled it to stifle all competition; Microsoft has yet to relinquish its control of the operating system and office software markets...
...so in the software world, the wheel effectively stopped rolling! - Speed, on 10/12/2007, -6/+1I'm almost surprised that Google can actually afford to buy out all these companies. It's only a matter of time until they over extend themselves and go into deep debt.
- chenkersthecat, on 10/12/2007, -3/+5Better Google own the internet than Microsoft et al. In ten years, Google will replace the UN.
- xanaxaddict, on 10/12/2007, -2/+3@appetite
Are you retarded, or are you simply regurgitating what on of your stoned buddies said? Where has Google gone wrong in the past few years? Their AJAX driven G-mail leapfrogged every other ad driven web mail, with better features, storage space, and more convenient ad placement. Their IPO launch was a mild success at $80 something a share and today what $450?? Google maps vs Map-quest, enough said? Shut up and pay attention, this company thinks so far out of the box it's hard to keep up where they are going.
http://www.digg.com/tech_news/Google_s_CEO_Eric_Schmidt_Talks_Microsoft_Apple_and_New_Ventures - Elranzer, on 10/12/2007, -0/+5Who cares who owns DoubleClick? It's AdBlock'd on my end all the way.
- Hilton, on 10/12/2007, -0/+3Official News Release: Google to Acquire DoubleClick for $3.1 billion:
http://news.taume.com/World-Business/Business-Finance/Google-to-Acquire-DoubleClick-for-3_1-billion-949
Googleblog: The next step in Google advertising:
http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html - digirat, on 10/12/2007, -0/+3doubleclick has its own entry in my AdblockPlus. I still haven't figured out how to block google ads though
we may be having to see more ads with this move. thanks google - streak, on 10/12/2007, -1/+1Shut it down, Google! You've eliminated a competitor. Now don't replace it with your own crap.
- mgkwho, on 10/12/2007, -47/+8So it actually happened. What's Google got left in the bank? More money then the US defense budget? haha
-=|Mgkwho- garths, on 10/12/2007, -11/+2Last I heard their budget for acquisitions was 10 billion. So 10-3 = 7 billion or so.
- shiftt, on 10/12/2007, -6/+11http://finance.google.com/finance?q=goog
- abid786, on 10/12/2007, -12/+5@garths
Any source or is it your ass? - short_man, on 10/12/2007, -9/+3-1.6 = 5.4
- garths, on 10/12/2007, -10/+3@abid786
My source for the 10 billion acquisition budget was some article about the Google guy who's job it is to identify companies worth buying. Unfortunately I can't find it now. - SteveMax, on 10/12/2007, -10/+41Mgkwho, we know what your username is. You don't need to sign your comments. Signing comments on Digg is simply annoying, and leads to many people (like me) digging you down, no matter what you posted.
- jcm267, on 10/12/2007, -19/+8@stevemax
I don't see what the big deal with this guy's signitures are, anywyas
-=|Jcm267 - stuartjmoore, on 10/12/2007, -18/+3it's ok by me
-=|Mgkwho - Buttercup, on 10/12/2007, -15/+6@stevemax
I donno, i kinda like signatures. they add some kind of personality to a robot-like username.
~#&($@&)~ WooWoo i be,
-=|Buttercup. - Szandor, on 10/12/2007, -6/+4Eric Wilson
- linkin1, on 10/12/2007, -22/+9im starting to hate google now, i don't like it when a company takes over everyone (remember microsoft), it stunts competition, growth, innovation..etc..etc and the users who suffers the most.
- bdmbdm, on 10/12/2007, -12/+10While I do agree with what you're saying to a certain extent. I really think that Google has proven themselves many times that they really care and value their users IMHO. I doubt their going to become like Microsoft and start to ***** all over their customers.
- noots, on 10/12/2007, -7/+2not really, if an idea is innovative enough, competition won't be an initial factor.
It's just the fact that groundbreaking ideas on the internet are few and far between these days. It's more of a growth concept. - short_man, on 10/12/2007, -8/+43I didn't really notice any innovation coming out of doubleclick.
- Snarfy, on 10/12/2007, -9/+4Even well intentioned, large multinational corporations are still large multinational corporations.
- rwallen, on 10/12/2007, -9/+9I know a lot of people don't like Microsoft and I always see people say they ***** all over their customers, but I have to disagree. I bought Vista when it launched and I had some bugs with it. I submitted my support tickets and Microsoft actually sent a tech to my house to help me troubleshoot it for no charge. I was still upset that I had issues with the OS running on stuff it was said to work with, but they were at least trying to make it right.
- appetite, on 10/12/2007, -6/+1for everything google does besides search, there is someone who has something better and free.
- Kavok, on 10/12/2007, -3/+4@appetite
I disagree
Gmail > *
Google Maps >= *
Google Documents >= * (As far as web based document handling imho, not comparing to MS Office etc..)
Google Code Search > *
Google Ads > * (They aren't annoying!) - appetite, on 10/12/2007, -6/+7wow, that's a short list. i'll give you maps. i already mentioned search.
gmail is really better than yahoo mail? that's debatable. what isn't debatable is that yahoo mail is far more popular and thus successful.
do you actually use google docs for anything? i've tried it. neat idea. not really useful for anything. not a mark of a $100 billion dollar company.
google ads are prevalent--but is there really anything to set them apart from overture's ads? no.
google has a lot of smart people, but there's nothing to show for it since search. here's a list of failures:
google video - sucked. they bought youtube to make up for the loss in this space.
google checkout - not even a blip on the radar.
google talk - they can't call it messenging?. nobody on the planet uses gtalk exclusively.
google calendar - everyone still uses evite, ical, outlook or maybe even facebook
google base - wow, this really sucks for anything. craigslist and ebay, thanks.
froogle - r.i.p.
google finance - almost as useful as yahoo finance. not quite.
google docs - really? be honest with yourself--you don't use this crap. it's only a small step up from plain html.
google answers - r.i.p.
google news - not bad actually. digg is better. new york times is better. the day i call 'red state nation' news is the day that google news will trump digg and nytimes.
google local - yelp and yahoo local are much better. really, i've tried each of them extensively.
picasa - bleh.
google image search - useless for anything but some porn sometimes.
google blog search - technorati leaves it in the dust.
all that's left as successes:
google search - the best. by a small amount. not noticeably better than yahoo in empirical studies, but strong branding.
google maps - good. derivative, but dragging was a good idea. yahoo maps is jjust as good.
google adwords - the best. just a result of search and stealing ideas from overture though.
google adsense - see above.
that sums it up. what else is there? please, don't just digg me down because you love google--address me point for point. i really want to know why you think i'm off the mark. throwing a bunch of smart people at a problem doesn't necessarily amount to anything. google has proven that time and time again. - localzuk, on 10/12/2007, -2/+1I think you're kinda missing the point. Each of the products and services google has released has been a success (bar a couple). YOU individually might not see the advantages of one of them but other people (and corporations!) might.
For example, you say gmail isn't popular - that is because they aren't aiming it at home users. It is aimed at providing a centralised email system for universitiees and corporations. Get people to use their software by default at universities? They will go on to use it for many years afterwards - just look at how Windows and Office do this. (This is tied in with Google Docs, Spreadsheets, Calendar, GTalk, Photos etc... as a single 'package').
Picasa? You don't like it, I have it installed on every machine in our school as it is a good piece of software for image management and mini-manipulations. (Also good for interfacing with TWAIN scanners and scanning in documents at high speed).
Image Search? This is the single most popular site in the south west education grid. The schools down here do 1 a million searches a day on it.
What about Blogger? That's popular. True it is mostly spam now but it is still popular.
What about Google Desktop? It provides a search function to XP that isn't even closely met by competitors. Windows Desktop Search is useless by comparison.
I won't go on any further but you are missing the point of all these different products/services. Google is an advertising company. They specialise in highly targetted adverts. How better to do this than to know the complete browsing behaviour of the uses of their services. Everything else just ties into their adverts, nothing more, nothing less. Yahoo, Microsoft and other companies wish they had a business model as successful as Googles. Microsoft would be even richer if they did. - Kavok, on 10/12/2007, -1/+1@appetite
I -do- use Google documents, just not always.
I have my 'phone book' in a Google docs spreadsheet, all of my friends have access to it. Makes it easy to find phone #'s
I also do use Google Calender, finance, news, and personalized home page.
The Calender is pretty nice, as you can share it between several people very easily.
As far as your Gmail vs Yahoo Mail comment goes, I won't budge there. Gmail is the absolute BEST webmail I have -ever- used.
If your going to use the popular = better arguement then I guess AOL was better then any other ISP for a very long time, right? - appetite, on 10/12/2007, -1/+2All I'm saying is that the only thing that Google has that's $100 billion caliber is their search engine and their media reputation. Other than that, their stuff is either 'neat' or a failure. When you really look at it, they haven't done much besides search, ads, and buying people out. I use Gmail. It's neat. But that alone would never have made them any money. And it's not making them money. And it's another example of one of their products losing to competition.
They're just an ad company that hasn't put out any product since search that's really all that innovative. Someone above said they constantly think outside the box. Really? What of theirs besides search is both useful and not completely derivative? Be a fanboi all you want, but please explain why they're such a genius company. What have they really put out that's so mind-blowingly innovative? Just search. That's it.
- drjekelmrhyde, on 10/12/2007, -7/+75Real question was it worth 3.1 billion or was this just a pissing contest with Microsoft
- ICSU, on 10/12/2007, -2/+57It's better than youtube. This company actually makes profit.
- Waterrat, on 10/12/2007, -8/+5Nooooooooo....How do i hate DoubleClick,let me count the ways.....
- pop1, on 10/12/2007, -1/+23I think Google bought DoubleClick just to shut the door on Microsoft. The company clearly wasn't worth all that money. But it's not just a pissing contest. I think the idea is to prevent Microsoft from gaining a long list of clients overnight.
Now watch as Google proceeds to kill DoubleClick silently while retaining all accounts and relationships... - darnit, on 10/12/2007, -0/+8Reports late last week were speculating a 2B price tag. 3B+ today does indicate there was another gorilla in the room vying for the same banana.
- gosha83, on 10/12/2007, -6/+1I wonder what this sale will value DoubleClick's competition at (Atlas)? I think Atlas is a superior product.
- weneedsound, on 10/12/2007, -17/+4I can't stand nytimes.com diggs. I don't want to sign up!
- abid786, on 10/12/2007, -5/+21bugmenot.com is your friend
- short_man, on 10/12/2007, -6/+12yeah, just get the firefox extension.
- TheBobbyx, on 10/12/2007, -9/+2It was only meant to be 1.55 billion but the guy in charge doubleclicked on "BUY". :P
- Horseshoe, on 10/12/2007, -14/+7DoubleClick? No say it isn't so.............!!!!!!!!!!!!!!!!
I hate DoubleClick- ropers, on 10/12/2007, -1/+19Don't buy evil.
- geminitojanus, on 10/12/2007, -1/+6"Don't buy evil."
Why not? Google bought the evil to gain more clients and to systematically dismantle it; clearly Google couldn't give a damn about Doubleclick's architecture, software, people. Google bought Doubleclick for its advertising contracts, and to keep their chief competitor out of the hands of Microsoft. Within a year there's going to be little or nothing left of Doubleclick as everyone migrates to the AdSense platform.
Buying nuclear bombs to make fuel for nuclear reactors and to keep the same bombs out of the hands of terrorists isn't evil. - WikiEasy, on 10/12/2007, -1/+3@geminitojanus
Google may seem to play nice today, but that may not always be so in the future. Don't be such a fanboy. Absolute power corrupts absolutely. These big guys gobbling up everyone else will only lead to tyranny. Things may seem good now, but just wait... one day Google might just become another Microsoft. - geminitojanus, on 10/12/2007, -0/+1"Google may seem to play nice today, but that may not always be so in the future."
When they start being evil, I'll start calling them on it. This isn't an evil move, it's an incredibly intelligent, well planned business move. If you want to call big business evil, there's nothing I can do for you, but if you want to look at it pragmatically, Google buying Doubleclick is the best thing that could have happened here.
"Don't be such a fanboy."
Grow a vocabulary.
"Absolute power corrupts absolutely."
Last time I heard, Google is not a source of absolute power, and neither is the web advertising market. Google's biggest "power" is their buying power, and again I state that this is a _good_ thing for people who look at it pragmatically.
"These big guys gobbling up everyone else will only lead to tyranny. Things may seem good now, but just wait... one day Google might just become another Microsoft."
When Google becomes the next Microsoft, I'll start calling them out on it. But from what I've seen, Google has absolutely no want to become the next Microsoft, and are actively preventing themselves from becoming so. When Google starts seeding broken standards into organizations, forcing people into software/hardware they don't want, actively prevent you from blocking them, take absolutely any action that can't be morally justified at all, I'll be mad (sure they're not perfect, and have to make really tough calls where they'll be spited for choosing either way, such as the China-search issue; either leave out a significant portion of the human population as possible revenue generators and piss off the very people who made your business what it is, or agree to the government's censorship and piss off everyone who believes in Freedom of Speech and the "Western Way"). But what you're doing is spiting Google for having money, and for the /capacity/ of doing evil. I don't hate you because you can strap on a bomb-vest and walk into a crowded store, but you have that capacity. You shouldn't do the same with [insert anyone/anything here]. - WikiEasy, on 10/12/2007, -0/+1@geminitojanus
You are voting for a benevolent dictator, in exchange for giving up good free market competition. You think it's easy to just switch later on if they become evil right? By then you might not have any other choices. I'd much rather support a system of various competitors, than one huge company buying up all of their competitors.
- irstoopd, on 10/12/2007, -8/+7http://www.nytimes.com/2007/04/14/technology/14DoubleClick.htm?_r=1&oref=login
So you don't have to sign up. - Snarfy, on 10/12/2007, -8/+30Ahh doubleclick.net ... one of the few sites that has ended up in my /etc/hosts file with a redirect to nothing.
- monkeyrun, on 10/12/2007, -8/+3Google is simply too nice, with Google's market share they really don't need to do this.
- dpchi, on 10/12/2007, -4/+70Does this mean that Double Click adds (the annoying flashy ones) will be replaced with far less annoying Google AdSense ads? I hope so.
- Lodus411, on 10/12/2007, -8/+2I really hope their replaced with adsense ones too. There really blend with a site much better then those obnoxious flash ones.
- doodlebumm, on 10/12/2007, -4/+3Hmmmm. Buy out the competition and replace it with your own offering. I think people have been doing that for a while now.....
- shm0edawg, on 10/12/2007, -8/+17Why would Google buy doubleclick just to replace it with adsense txt ads? They bought doubleclick because they're weak in display ads, but strong in text and contextual. Now every time you see an annoying doubleclick ad, you can thank Google. Now how does that make you feel about Google as a company? Their purpose, like any other corporations', is to make a profit. People forget that.
- geronimo, on 10/12/2007, -5/+6I can't wait to see the look of the GOOG engineer who discovers their 5 lines of ad code optimization written in perl.
- scottschiller, on 10/12/2007, -0/+1(Re: "Does this mean that Double Click adds (the annoying flashy ones) will be replaced with far less annoying Google AdSense ads?")
Don't get your hopes up.
In the meantime..
http://www.pyrenean.com/?page_value=-1 - localzuk, on 10/12/2007, -0/+1I doubt it. It all depends on what the customer wants doesn't it? Google is a vessel for providing services tailored to their clients' needs. If some customers want text ads, let them have em, if others want annoying flashy ones that buzz at you and encourage you to 'zap the fly' then let them. The key is, and always will be, choice.
- slackor, on 10/12/2007, -8/+6Google already reaches most of the internet with search and Adsense, it seems redundant to be buying up companies like this.
- Kavok, on 10/12/2007, -0/+1It does make sense, if not Google then MS would have gotten it.
- Brishen, on 10/12/2007, -11/+1bury everyone!
- QuantumDoja, on 10/12/2007, -6/+1$3.1b is definitely worth it to keep others from getting the customer base that DC already has.....if Microsoft was offering $2.0b say.....the $1b difference alone could be made up from monetizing DC user base
- Araxen, on 10/12/2007, -10/+9Microsoft has to be pretty pissed they lost out on this bidding war. The pendulum swings more towards Google and away from Microsoft in the battle of Technology Kings.
Let the Google OS Rumors start up again!- manitoba98xp, on 10/12/2007, -7/+36Alright....Google will buy Ubuntu, and then merge with Apple, and then release a super-uber-OS which will include the Daily Show and a howto about HDR images. It will feature *exclusive* Wiimote functionality, and Kevin Rose will be their first customer!!!
Okay....but at least the Diggers'll buy it!
(P.S: I know much of that doesn't make sense: it's not supposed to. And yes, I know I have no sense of humor. Deal with it.) - Araxen, on 10/12/2007, -11/+3LOL @ The M$ lovers burying me. Struck a nerve there? Better hope that 401k is still around in 20 years.
- Escamillo, on 10/12/2007, -2/+3Google got played badly.
When Microsoft coughs, Google catches cold.
It's hilarious that all Microsoft has to do is float a rumor that they're interested in buying a company, and then laughs as Google throws billions down the drain on overpriced garbage. Google in completely reactionary mode. Pathetic. - geminitojanus, on 10/12/2007, -0/+2"Google in completely reactionary mode."
Right, because if Google didn't buy it, Microsoft /certainly/ wasn't interested, lest we forget Yahoo who was also a part of the bidding wars. When DoubleClick put themselves on the market, they virtually assured themselves to be future Googlites; Google can't afford _not_ to buy them. It'd be like Boeing passing on a chance to buy Lockheed Martin. Or saying Boeing was only interested because Airbus was rumored to be sniffing around.
- manitoba98xp, on 10/12/2007, -7/+36Alright....Google will buy Ubuntu, and then merge with Apple, and then release a super-uber-OS which will include the Daily Show and a howto about HDR images. It will feature *exclusive* Wiimote functionality, and Kevin Rose will be their first customer!!!
- captaincoconut, on 10/12/2007, -2/+9I find Adsense and doubleclick ads equally annoying so I block them with ABP for firefox.
- thailand1972, on 10/12/2007, -5/+24Google are addicted to advertising. It's fun to see a company at its peak. In 2013, people will be watching a documentary about Google's rise and fall.
- otatop, on 10/12/2007, -10/+5Of course they're addicted to advertising. I've never paid to search for anything using their service, and yet they've got billions of dollars to spend buying up YouTube and DoubleClick. I'm not saying they're necessarily making wise investments, but they're not falling into the original dotcom bubble traps like giving away cars and giving every employee a Segway to get around the campus.
- dreicher, on 10/12/2007, -2/+19@otatop
You've obviously never read a story about the perks at Googleplex.
- GuyNamedNate, on 10/12/2007, -2/+173.1 Billion to keep Microsoft from creeping up on their turf. An expensive defensive move, considering analysts were estimating the bidding to get up 2 billion between Microsoft, Google, and Yahoo. 3.1 Billion is another 1/3 on top of that! I guess they got cash to spare, but these kind of moves are going to hurt Google in the long run.
- dreicher, on 10/12/2007, -1/+6Actually it is more than another 1/2 on top of that!
- GuyNamedNate, on 10/12/2007, -0/+6@dreicher,
Yeah you're right, my math sucks :) But 1/2 again makes it even worse for Google than what I (incorrectly) stated. Om Malik made a point on his blog that the amount Google payed is equal to its quarterly revenues at the end of 2006! And the entire profit of 2006! All gone now, so it better pay off... - GuyNamedNate, on 10/12/2007, -1/+2Also, not sure why this sub-thread is getting dugg down, its entirely factual. I guess when the facts are not favorable toward Google it means it should be dugg down?
- dreicher, on 10/12/2007, -0/+9@Nate
It's a smart play for GOOG to be in acquisition mode with their stock value through the roof. They, rightly, understand that their stock will probably trend downward over time as competition catches up with them and they will be left holding some fairly profitable companies (exception: YouTube) that essentially cost them nothing. It has very little to do with their earnings. That said, I'd really like to see them diversifying their offerings instead of pouring so much cash into another advertising company.
Not sure about the digg down either. Just come to accept that Digg isn't really about insight anymore as much as it is a popularity contest about saying something very funny, agreeable or an in-joke that only true nerds would get.
Also, I didn't mean to be the math police. A nasty habit I picked up along the way and have had a hard time shaking. :) - chintanop, on 10/12/2007, -0/+0whoa 1 year of Profit...thats good point
- linkin1, on 10/12/2007, -12/+4seriously, wtf is wrong with all digg users digging down everyone, quit that ***** man.
- geronimo, on 10/12/2007, -2/+167 years ago everyone was up in arms about double click giving out lifetime cookies. Now google owns them. My how times have changed.
- TheSeeker11, on 10/12/2007, -1/+2http://googleblog.blogspot.com/2007/04/next-step-in-google-advertising.html
- Septimus, on 10/12/2007, -2/+15Google now officially pushing porn and spyware *****?
- Flankk, on 10/12/2007, -2/+7Google Pack includes Spyware Doctor, so Google can help you search for the spyware they give you. As for the porn, it will be bundled in the upcoming Gspot release. Then you can watch your Gporn while scanning for Gviruses.
- noamsml, on 10/12/2007, -2/+1http://google.com/search/?q=porn
- agarc, on 10/12/2007, -0/+1For the record, DoubleClick has nothing to do with spyware or porn. DoubleClick doesn't make the ads. Advertisers and traffickers are responsible for these annoyances.
DoubleClick also has very strict privacy guidelines. Since the dot com burst, DoubleClick has not been in the business of storing personal information. There are no "lifetime cookies". People need to get their facts straight.
- burrier, on 10/12/2007, -1/+3Google press release: http://www.google.com/intl/en/press/pressrel/doubleclick.html
- ballzzey, on 10/12/2007, -4/+4More Google ads for Google stockholders to click on!
According to this article called "Stock Market Fraud Exposed?", It says..."Thousands of Google's stockholders could be currently protecting their Google stock investments by simply clicking on Google's pay per click contextual ads to vastly increase Google's overall net earnings, and thus ultimately increasing their own stock profits significantly!".
www.geocities.com/stockfraud/
It really could be true though, because I know if I owned expensive Google stock I would probably do my fair share of ad clicking and Google Search promoting too!- dreicher, on 10/12/2007, -1/+1Damn! Why don't I ever think of things like that!
- Escamillo, on 10/12/2007, -1/+3But such a scheme won't work in the long term. If the clicks don't turn into actual buys of the product being advertised, companies will demand lower ad fees or take their business elsewhere (though maybe not, since Google now has a monopoly in the ad market, so Google can charge whatever they want, including jacking up the prices).
- coolbru, on 10/12/2007, -2/+2If google keeps getting bigger at this rate, it won't be long before all the google ads are for google, and the search engine only contains one link.
- laserblazer, on 10/12/2007, -1/+7I looked on Froogle for tulip bulbs with festive color patterns produced by a virus.
Synchronicity?- dreicher, on 10/12/2007, -0/+4Not many on here are going to catch the "tulip bulb" reference. Nicely done!
http://en.wikipedia.org/wiki/Tulip_mania - undersky, on 10/12/2007, -2/+3anyone with a business degree would get it. it's investment 101 material.
- dreicher, on 10/12/2007, -0/+4Not many on here are going to catch the "tulip bulb" reference. Nicely done!
- maisteri, on 10/12/2007, -2/+5"Google Inc. announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman..."
I wonder what $3.1 billion looks like in cash o_O- localzuk, on 10/12/2007, -0/+1'And how would you like your cash sir?'
'In 10's please'
'If you could just pull the fleet of 18 wheelers up to the counter'
Seriously though, 'Cash' doesn't mean 'bits of paper', it means they aren't using stock as part of the deal. - lubos, on 10/12/2007, -0/+1If they say it's cash purchase, then it's cash purchase. And yes, it's like $3.1b transfer from one bank account to another. I wonder how much stress that bank employee will have by trying not to make any mistake by typing wrong account number.
- localzuk, on 10/12/2007, -0/+1'And how would you like your cash sir?'
- jazh, on 10/12/2007, -0/+7A better question is....
How long till the politicians start putting "anti-trust" and "google" in a sentence?
I'm not calling google evil, I love them, but the company is becoming very aggressive versus its competitors.- Lynxpro, on 10/12/2007, -2/+1
Considering that Microsoft aims to be their [Google] #1 competitor, I'm not going to cry over it one bit with Google aggressively kicking the Softies to the curb. - Escamillo, on 10/12/2007, -0/+2lynxpro, you miss the fact that Google is eliminating competition from all comers, not just Microsoft. Buying companies for much higher than they're worth, for no other reason than to shut out competition (not from just microsoft, but from everyone), isn't good for consumers in the long term.
- agarc, on 10/12/2007, -0/+1Actually, this deal is only between the two companies. It is far from being official. The government has the final say on this acquisition.
- Lynxpro, on 10/12/2007, -2/+1
- cbergeron, on 10/12/2007, -1/+1@Snarfy2 - one of few? My hosts file is like 100000 lines long.
- sezzme, on 10/12/2007, -3/+6Eww!! EWW!! Ewww!! Finding out Google bought Doubleclick is like enjoying a wonderful apple, and finding out it's got half a worm in it! :(
- xbugmenotx, on 10/12/2007, -8/+0Part of that $3.1 billion is the money that Google stole from me when they banned my Adsense account for false reasons.
- jackyyll, on 10/12/2007, -0/+7Well don't you feel special, you own .00000000000000000000001% of DoubleClick.
- xbugmenotx, on 10/12/2007, -2/+1Google has a bunch more people now to steal money from. They'll make that investment back in no time at all.
- hsbsitez, on 10/12/2007, -0/+4DoubleClick, i thought i heard that word somewhere. Must have been when I was clearing my cookies and saw this in there, somehow.
- starguy, on 10/12/2007, -2/+4All these Adsense / Doubleclick type ads are basically highway trash being littered all over the internet superhighway, leading to the general corrosion of the quality of the web by a bunch of nonsense chart-funk. I have never in my life purposely clicked on an Adsense or other type ad, nor has any powersurfer worth a grain of salt.
If you run a website, please do not ad this click through garbage to your website. It will make it look cheap and garbagy. You won't make anything off of it, and Google will get its trashy claws onto your webpage. Only a stupid moron clicks on these ads, and then finds nothing of value on the other side. Do you want this crap on your website? For real? Google can take its ads and put that garbage on TV where it belongs.- Kavok, on 10/12/2007, -0/+1So when I need money for the hosting of my website you'll handle that for me, right?
- r2pro, on 10/12/2007, -0/+2Then I guess the checks that Google sends me every month are imaginary? Plus all of the sales that I make off of sites that have nothing but Adwords traffic directed at it are figments of my imagination? Oh no that's right, you said it all comes from stupid people. Ok.
- localzuk, on 10/12/2007, -0/+1Wow, you must be raking in cash from your non-advertising website! I can just imagine the investors lining up to support it.
'So what do we get in return for giving you this money?'
'Piece of mind that the site will be quality'
*creak, click*
'where'd they go??'
- nlpgeek, on 10/12/2007, -0/+0I hope that there are startups out there who are innovating to bring a better bussiness/advertising model on the web so as to reduce the Google monopoly on the scene.
- DavidGX, on 10/12/2007, -1/+5adblock "*.doubleclick.*" and "http://ad.*" for the win!
- Domdogg123, on 10/12/2007, -2/+3Man that google has some ***** mad cash, for real!!
- StiGUP, on 10/12/2007, -2/+4why does everyone think google wont last....by the looks things google is running the internet...and they are one of the more positive companies that people like...unlike paypal !!! conniving thieves...
- dengzhi, on 10/12/2007, -2/+8DoubleClick is a piece of *****.
- Steel_Blue, on 10/12/2007, -0/+1was**
- Pscgod, on 10/12/2007, -0/+1So once google starts banging microsoft would that make them googlesoft? I dont see google being the bitch in that relationship.
- chuckd, on 10/12/2007, -1/+4Don't worry Microsoft, You can still buy Valueclick and/or the billion other online advertisers.
- TheSeraph, on 10/12/2007, -0/+1yes, yes! buy us! :)
- agarc, on 10/12/2007, -0/+1FYI, DoubleClick isn't an advertiser.
- martinvives, on 10/12/2007, -0/+1I think that when you get to a high position in whatever you do you must start playing agressively even if your only aim is to protect your piece of pie. In this increasingly competitive and globalized world you cannot fall sleep and let giants like microsoft or success hungry start-ups catch up with you, because when they do, they will definitely try to bury you.
Another thing: Thanks to Google I enjoy a wonderful webmail service, I started blogging when I though it would be too hard, I share my pictures easily with Picasa, I find what I want almost always and quickly, I watch some of my favourite videos and content for free, I keep my eyes from popping out due to multiple flashing ads altering my brain's frequency since at least a part of them have become non-disturbing text ads that might even offer me something that I'm looking for... So after all that, I don't think I'll blame them for making profit - After all, they have been chosen by people and they chose them because it actually offers you what you need, ahead of the industrie`s timing. - FormulaVette, on 10/12/2007, -0/+5GoogleClick FTW!
I see this as a good thing, DoubleClick ads are really annoying, and I bet Google makes them less annoying. I'm surprised I didn't find a link between Sequoia Capital and DoubleClick after a quick Google search.- metafore, on 10/12/2007, -0/+1you see the two guys from sequoia in that van sitting across the street? shh....
- wiredb, on 10/12/2007, -2/+2Everybody it's talking about this. Let's call it DoubleGoogle, or even better DoubleGoogleTube :)
Next step: MS - Ares, on 10/12/2007, -3/+1What happened to do no evil? Oh that's right, they went public. Doubleclick.net is one of the worst domains on the internet and most IT organizations blacklist it. I am deleting all my gmail accounts and going back to askjeeves. ***** this.
- Kavok, on 10/12/2007, -0/+2Wow, your a bit unstable aren't you?
Google isn't doing anything 'evil' with this move, Doubleclick may have done 'evil' in the past but your judging Google on a company they acquired recently?
How the hell do you presume to know what Googles going to do with Doubleclick?
- Kavok, on 10/12/2007, -0/+2Wow, your a bit unstable aren't you?
- pleve, on 10/12/2007, -0/+6Yaeh... Hopefully they will just kill doubleclick.net. I hate that crap!
- agarc, on 10/12/2007, -0/+1The ignorance of DoubleClick and what they do is appauling. This isn't the year 2000.
The internet wouldn't be what it is today without advertising. DoubleClick is a company that has bridged the gap between people who run websites, and the advertisers who help keep the sites online.
Google bought DoubleClick because of the extensive client list, and the unique software that DoubleClick has. It will make Google an advertising powerhouse. Adsense is very different from what DoubleClick offers. Google didn't just spend 3.5B to shut down the company, it's products, and it's client list. In all likeliness, DoubleClick will continue to function, just under new owners. They're already in the same office building!
- agarc, on 10/12/2007, -0/+1The ignorance of DoubleClick and what they do is appauling. This isn't the year 2000.
- Lynxpro, on 10/12/2007, -0/+1
Looks like the Windows Live Search couldn't find the winning bid for DoubleClick... - MasterDwarf, on 10/12/2007, -0/+4Google, conquering the Intranets one tube at a time...
- WiKiFi, on 10/12/2007, -4/+1Its all part of Microsoft's strategy . to make google spend most of its money in less valuable things. for all the things google is doing /buying recently ...Microsoft was just a participant to bump up the bidding values.
1) AOL - google spent more than a billion in AOL . was it useful to google ? only god knows //
2) YouTube - nearly 2 Billion , when will google start making profit from this tube ?
3) Double click - 3 + Billions , do u think , its worth that money..?
If observed , Microsoft goes everywhere google wants to go ... and raise the stakes.
Google is going crazy ..on the missed opportunity of buying MySpace.when they had the chance to buy MySpace , they thought , oh this ***** , they could build on their own and they saw how MySpace grown infront of them ... and see the fate of their google pages, i don't even remember people talking about google pages.
After MySpace becoming the craziest thing on the internet , Google knows ... that building things on own is no longer fetch them any good. instead buy the upcoming and soon to be crazy things . In what ever google does, google got more than deserved appreciations .
In future , Google , Microsot or Yahoo , they don't let any creative internet companies grow . any new ideas will be killed in their inception thro this kind of deals / M&As.
anyways , congrats to DoubleClick . for reaching this great deal . hope , they don't leave google , like the dmarc owners after this acqistion with google - lkmbrd, on 10/12/2007, -0/+4Google > Microsoft
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