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Google Says Click Fraud Is 0.02% Of All Clicks

adwords.blogspot.com — Google finally releases an official click fraud rate, that is -- the percentage of clicks where it refunds money because an advertiser found a problem. It's a tiny 0.02 percent.

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  • dannysullivan, on 10/12/2007, -0/+1Links takes you to the official post at the Google Blog. I also did my own write-up below with comments from Google and which covers some definitions of click fraud. For example, the percentage of fraud that might get past BOTH Google and advertisers is unknown, though I suspect that's small. My story:

    Google: Click Fraud Is 0.02% Of Clicks
    http://searchengineland.com/070301-000001.php
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