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Lance Armstrong Launches LiveStrong With $20 Mill Funding

pulse2.com — Plano, TX native and retired bicyclist, Lance Armstrong and Demand Media have partnered to create LiveStrong.com, a health and wellness social network. In return, Lance Armstrong and The Lance Armstrong Foundation took equity in Demand Media. Demand Media will be investing up to $20 million over the next 4 years in LiveStrong.com.

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