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New PS3 TV Ad Campaign watch!

blog.us.playstation.com — Sample clips from the new Playstation 3 ad campaign.

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  • JutahFate82, on 11/12/2007, -5/+56Good job showcasing some of the top PS3 titles and features.
    • djphatjive, on 11/02/2007, -19/+2Didn't most of those get rated really bad though?
      • tatical, on 11/02/2007, -0/+9Only Lair.
        • BattleScars, on 11/02/2007, -1/+4And it's omitted from the advert for that reason.
        • DarkDx, on 11/02/2007, -0/+5It's not omitted.
          • BattleScars, on 11/02/2007, -0/+1Yes it is. Unless you include the bit where the corner of the PS3 melts into a dragon head briefly and breathes fire. They don't show gameplay footage.
    • TheTaoOfBill, on 11/02/2007, -4/+16Seriously, the PS3 is looking better and better everyday. And with that new price tag it's very hard to resist. I'm still waiting for the games though.
      • jeremy1967, on 11/03/2007, -2/+10Call of Duty 4
        Assassin's Creed
        Kane and Lynch
        Time Crisis 4
        Uncharted: Drake's Fortune
        Haze
        Rock Band

        All scheduled for release this month. This is on top of games already out like Resistsance: Fall of Man, Ratchet and Clank, Heavenly Sword, Motorstorm, etc. Seriously, what else could you be waiting for?
    • spoiled1, on 11/02/2007, -1/+5That is one hell of a monster they have created.
  • BugMeNot2, on 11/12/2007, -5/+48That was awesome.
    • spoiled1, on 11/04/2007, -0/+6My adrenaline just went through the roof!
  • NeoOfTheSith, on 11/12/2007, -6/+89Holy *****! Sony's got their marketing game back!
    • edilclyde, on 11/04/2007, -1/+20they need to do this on the psp... psp commercials suck!
    • NeonElixir, on 11/05/2007, -9/+2This is advertising, not marketing. I'm sure Sony has its stuff done at an ad agency.
    • tektalk, on 11/04/2007, -0/+2That commercial just blew away all the weird images I had about PS3 and the white room ads
  • gamer31, on 11/07/2007, -41/+10does it seem like the 3 comments above me are from the same people?
    • fartsniffer, on 11/05/2007, -28/+10yes
      • mywhitenoise, on 11/01/2007, -10/+3i'm digging you up just because of your screenname.
      • AntBing, on 11/05/2007, -1/+2I'm digging him down because of the same thing.
    • uncertainty, on 11/03/2007, -3/+13no
    • TheTaoOfBill, on 11/01/2007, -0/+4Maybe Jutah is a sony spokes person considering his short account history of only digging sony articles since october 18th. But the others don't have that appearance.
    • supermanred, on 11/05/2007, -9/+4Sony trolls have come to Digg.
      • Abno, on 11/05/2007, -2/+6Maybe that will add some balance to the horde of MS trolls on Digg.
        • MonkeyFit, on 11/05/2007, -0/+3Who really came to balance out the Apple trolls, but then kind of spilled over into gaming.
    • BestJaxx, on 11/01/2007, -0/+1Uh . . . kinda. Wait . . . no, their are three different profile names.
  • acitcratnA, on 11/07/2007, -24/+3For a second I thought it was Swiss army knife—like. Which could make the ad better, IMO.

    Unless it was intended to be reminiscent of one and it became so abstract that the thought was lost.
    • funtownarcade, on 11/01/2007, -2/+4It was so abstract, you thought it was a Swiss Army Knife? Omg so much better than your original idea!
  • LimeParrot, on 11/07/2007, -32/+4Good Amd. But to be honust, the games are all mediocre. MGS4 (recently delayed) is the only PS3 exclusive that will most likely be very good.
    • LimeParrot, on 11/01/2007, -17/+2(Sorry Typo... "Good Ad". While we're at it... what's the logic for not letting you edit your comment after 2 minutes?)
      • KaiUno, on 11/04/2007, -1/+8Because folk would be editing back and forth making the conversation thread unreadable for the folk not participating in it.

        Oh, and if you're going to correct a typo, why not correct them all? *hits check spelling* *hits submit*
    • postalblowfish7, on 11/01/2007, -3/+6Good Amd, But to be 'honust' you come off as an idiot who has no idea what you are talking about.
    • soupdawg30, on 11/01/2007, -2/+4Ratchet and Clank?????
    • bejayel, on 11/07/2007, -1/+8Ratchet and Clank, Final Fantasy 13, Metal Gear Solid 4, Heavenly Sword, Folklore, Haze, Killzone 2, God of War 3, Gran Turismo 5, Resistance, Uncharted, Warhawk.
      Those are all exclusives, the unreleased are highly anticipated, the released are all really good.
    • BestJaxx, on 11/05/2007, -1/+1Metal Gear Online, Little Big Planet, the Home Network, Echochrome?
      Sorry my list is kind of lack-luster but bejayel took all the easy ones.
  • jacksons98, on 11/07/2007, -4/+45I'm a big PS3 supporter, but the marketing has been embarrassing. It's refreshing to be able to say these ads are great!
    • typicalusername, on 11/01/2007, -9/+2With the exception of the Robot Chicken ad upon release, that one ruled.
    • BestJaxx, on 11/02/2007, -0/+2I haven't even seen any ads for the PS3 recently. The Ratchet and Clank ad is better than any video game ad that I think I have ever seen. Perfect music.
  • Dhalsim007, on 11/07/2007, -3/+27These ads rock ... good choice of music and great demo of clips. Excellent Sony!
  • xOpifex, on 11/07/2007, -4/+46Glad to see some good ads finally coming out for the PS3, the old baby in a room with a PS3 doing freaky psychic stuff ads were stupid.
    • imdragon, on 11/05/2007, -7/+1Exactly, the ads should actually show the PS3 in action, rendering it's games. Not a concept. People who just focus on the "big game" names (MGS4, I'm a fan too don't get me wrong) are forgetting the rest of the games that come out this winter. Army of 2, Assassin's Creed, Haze...
    • supermanred, on 11/03/2007, -1/+11Those ads made sense in Japan. They were super ultra awesome and with honor.
  • ZachSka87, on 11/05/2007, -30/+4Not gonna help them, lol. They are already well over a billion in the hole. Now they are just wasting more money.
    • KaiUno, on 11/05/2007, -2/+6Meh. Damage controll. The stuff is out there, it's in the stores. They're better off sticking with it and selling as much of it as possible. Besides, it's a bit too soon to call the system a flop. And if it turs out to be one in the end, Sony will survive and Sony will just try again.
    • xOpifex, on 11/05/2007, -2/+13Microsoft JUST started to even think about turning a profit on the 360 and it's been out a lot longer than the PS3, so I wouldn't say being a billion in the hole is a big setback.
    • macromorgan, on 11/05/2007, -2/+12If they're a billion in the hole, it's still 4 billion better than Microsoft and their Xbox has done in its lifetime.
  • uncertainty, on 11/07/2007, -1/+11anyone know the name of the song?
    • superman682, on 11/03/2007, -0/+28Ladies and Gentlemen by Saliva
      • xOpifex, on 11/02/2007, -5/+8Not sure why you were dugg down, you are correct.
    • mywhitenoise, on 11/04/2007, -15/+3***** Artist - ***** Song
      • typicalusername, on 11/04/2007, -2/+8***** Comment...
        • mywhitenoise, on 11/04/2007, -5/+3Wow, I can't believe people actually like Saliva.
    • CLShortFuse, on 11/01/2007, -1/+1"I don't want it. I just need it. To breathe, to feel, to know I'm alive."
      No one else was reminded of Stinkfist after hearing the music (timing is similar) and lyrics?
      • sdlrow, on 11/02/2007, -0/+0I'm not reminded of stinkfist at all because tool is amazing and this song sucks donkey *****. Remember to pick up Maynard's new album Puscifer.
  • frostyfrog, on 11/03/2007, -2/+35Very well put together ad. Whodathunk showing off the games on your game system would be a good idea.
    • supermanred, on 11/02/2007, -9/+2Recently I saw a football game in a EB Games with ps3 and xbox 360 playing same game side by side. Sony should avoid that at all costs. The PS3 looked like a slideshow of frames compared to the 360.
      • mythicflux, on 11/02/2007, -1/+4Probably because that football game was a ***** port of the 360 version. PS3 is just as capable of rendering solid graphs as the 360 but only if the game is made to take advantage of PS3 tech, if they are not they yes situations like you describe do occur. The same situation can just as easily occur if the situation was reversed and a ***** port of a PS3 title was done for the 360.
        • krische, on 11/02/2007, -0/+3Don't know why you are being dugg down. you are right. EA is notorious for not using the CELL's SPE's
  • thax, on 11/02/2007, -15/+2From the Ad:
    "Do you want it? Do you need it?"
  • SeBBBe, on 11/07/2007, -3/+39I don't like the PS3, but those were the most awesome ads I've seen in a long while. Very well done.
  • postalblowfish7, on 11/07/2007, -3/+17finally, a commercial that actually makes the ps3 desirable!
    • ZachSka87, on 11/01/2007, -14/+4Makes it SEEM desirable.

      If it really were desirable, they might be actually making some kind of a profit instead of being 1 billion in the hole.
      • mywhitenoise, on 11/01/2007, -1/+3Exactly how much did the 3fixme (sorry just heard the term, and wanted to use it) lose on that whole warranty deal?
      • postalblowfish7, on 11/01/2007, -0/+2clearly you are a master of commerce ZachSka87.
      • Soofi, on 11/01/2007, -0/+1I disagree - the Sony PS3 is highly desirable, the only limiting factor for consumers really is the high price tag. Sony are trying to work their prices now and it should kickstart some decent sales for them.

        Their initial launch may not have been profitable for them, but overall in the bigger picture, the PS3 functionality and spec gives it staying power, and they will not be going anywhere. They will also get a boost once the Blu Ray movies take a foothold in the market - many people have big flat screen high definition ready TV's in their living rooms but no HD content or programming to demonstrate it. PS3 is taking it a step beyond basic gaming and gives consumers additional reasons to purchase their 'media center'. I wish Sony the best with this endeavor - they took some big risks, but in the end it should pay off, and they will be making many happy kids and adults alike.
  • maurovz, on 11/02/2007, -10/+5Awww, only $399. BRB I'm going to sell my son's food stamps to my neighbor.
    • spoiled1, on 11/02/2007, -0/+2Haven't you spent more than $399 already on the other console?
  • Sarevok9, on 11/02/2007, -2/+12Im not gonna lie, that was pretty sexy..... now if only these were the adverts when the system launched.....
  • icegoddess13, on 11/02/2007, -6/+8That really makes me want one!! ......wait, I already have one! :D
  • gibsonic, on 11/02/2007, -13/+5they left out the best part of the ad at the end.

    "...now only $299"

    we can dream can't we!?
    • supermanred, on 11/02/2007, -6/+2The 299 Sony PS3s will come without the ability to play PS2 games, which is stupid. But at that price I may get one if a good game ever comes out for PS3 that isnt already on my 360.
    • mywhitenoise, on 11/02/2007, -0/+2sonystyle.com, apply for credit card, take $100 off of $399.99 PS3. Done.
  • daizaru, on 11/02/2007, -2/+9Cool ads, nice that they showed Warhawk... I'm surprised they showed home and stuff though, seeing it's still long time away.
    • Baelorn, on 11/02/2007, -0/+4I think they showed Home to let us know that they actually have it coming. Maybe sooner than we think?(which would be awesome)
  • FredFredrickson, on 11/02/2007, -11/+5They change the marketing again and again... when will they realize that they need to make the product and software library better in order to start pushing more units?
    • MaTT2011, on 11/01/2007, -5/+5Because its not about producing a quality product....if it where they could have released that product when they released what we now know as the PS3.

      But those ads were indeed VERY good, great in comparison to the crap they've had for the last year.

      Having said that i still don't want a ps3. they can change the wrapping all they want, its still a blu-ray player that also plays games.
      • mywhitenoise, on 11/02/2007, -0/+2"its still a blu-ray player that also plays games."
        How exactly is that a bad thing?
  • i4mt3hwin, on 11/03/2007, -2/+22I don't care who you are a fan boy of, that those adds were ***** awesome.
  • Herffinator, on 11/03/2007, -3/+35I've been a devout 360 fan forever and though I probably will just stick with one console because I hardly have the time to play anyways I must say that the PS3 is looking better. I would say that the library on the 360 has got a bigger and better selection of games at the moment, though that can change at anytime. I do hope SONY picks it up, the better the competition, the more it will push the industry. Good ads, hopefully it gives them an extra push.

    Here's to Games in general! Cheers.
  • kone, on 11/07/2007, -3/+22I'm an xbox fanboy, but i have to say I'm really impressed!
  • cvjustice, on 11/07/2007, -1/+17OWW! Now THAT'S the kinda PS3 I'm used to!!!
  • Baelorn, on 11/02/2007, -1/+6http://youtube.com/watch?v=cN2Jl5e4W7I

    ^ the ad incase you have filter
  • slapded, on 11/02/2007, -1/+3nice ads
  • ZenMojo, on 11/02/2007, -1/+6Compare these ads to the new 360 ad...guess which one made me pee just a little.
    (not the 360 "under the highway onramp with three games, a big screen, and a handsome boy and girl glancing at each other" ad)
  • jmholloway, on 11/12/2007, -3/+3I thought the ad was pretty great, mainly because it shows you how "hardcore" the ps3 is. Not my thing in particular, but good ad, with lots of good subliminal messages to buy it.
  • smacksaw, on 11/02/2007, -11/+3Having personally experienced almost everything in that commercial I think it makes perfect sense to me, but if I hadn't played all of those games I'm not sure it would make sense/resonate the same way.

    In the end, I think that commercial preaches to the converted much more than it wins new fans. I don't think it really gives enough time to let the viewer think and then understand what it does. Passion is fleeting. While it's exciting for a few moments, that feeling doesn't last when you're faced with $400 for a new console or $400 to add 8 games to your XBOX 360 library. And it maybe pisses me off just a little considering I didn't pay $399.

    In closing, Sony should hire me as a consultant. I bet you they will sell more PS3's on price alone than these ads. If they wanted to tell current owners like myself that they're still in the game, I realise that because I have access to Playstation Network.
    • hightower77, on 11/02/2007, -1/+2That tells me right there they shouldn't hire you. Price is no objection when everything else is done right.
    • Abno, on 11/02/2007, -0/+3You say that like the majority of Sony's potential customers are already 360 owners that Sony is trying to "convert". The main market Sony wants to capture is PS2 owners making the jump to a PS3, not winning over 360 loyalists (though the latter wouldn't hurt them either, of course).
  • smash, on 11/07/2007, -2/+8I seriously think this is one of the best commercials I've ever seen. The 30-second version isn't anywhere as good, though... :(
  • mywhitenoise, on 11/02/2007, -10/+4Song is absolutely horrible. The video itself is really nice though.
  • ptsd, on 11/02/2007, -12/+4song is *****, the commercial is ok but bland.
  • gadgetboy32, on 11/02/2007, -8/+1I WANT A PS3 NOW!....HMMM...MAYBE....UMMMMM...NOT SURE.....
  • Smudded, on 11/02/2007, -4/+3Holy CRAP! That was awesome.
  • sesstreets, on 11/04/2007, -9/+4Wait wait hold the phone, this new ps3 sound effect at the end of the commercial sounds AWFULLY FAMILIAR. cough 360 cough starting cough sound effect cough
    • xOpifex, on 11/04/2007, -2/+2That PS3 sound effect has been there since the PS3 came out, I'm not sure how long the 360 has been using their new logo.
  • fowleryo, on 11/02/2007, -12/+4i didn't like them at all. Yeah, it shows off what it's capable of.. but for the most part, it showed what the 360 is capable of as well. The thing i liked about the original crying baby and crow spots were that they defined what the brand was about... and the 360 couldn't go anywhere near that. The weird, off-the-wall imagery sold the machine more than these, in my opinion.

    / non-gamer.
    • spoiled1, on 11/02/2007, -0/+5Xbox 360 cannot play HD movies without its sidekick, the HDDVD drive.
      The ad perfectly portrays PS3 as a multimedia entertinament monster.
  • Meccabilly, on 11/02/2007, -3/+1Jesus, finally Sony get their act together and learn how to market a console. Seriously, does anyone remember those 'third place' ads for the PS2 - then they came alonge with 'This is living' Money-Suitcase-Grenade combination.... You're selling a powerful entertainment hub guys! This is what this ad says to me. Now if they can get a couple of desirable games, im in.
  • INHUMANITY, on 11/12/2007, -1/+6While I'm not a PS3 user, I have to give props to the people that created the commercials. Simply breathtaking!
  • defektiv, on 11/12/2007, -5/+9these ads look awesome. i'll admit, i bought xbox360 and vista. i figured MS would keep both updated and they would end up reigning supreme. well, it appears MS have kind of just given up after releasing both, not giving hardly anything for reasonable updates or fixes. looks like sony and the PS3 just might be saved from the laziness of MS.

    these ads have kind of given me the final convincing to shelf the 360 and save up for a ps3.
    • deaftly, on 11/04/2007, -2/+6have you been living in a cave for the last year?
      • defektiv, on 11/01/2007, -1/+2yeah, kinda.. i kind of had wishful thinking for both vista and the 360. sony didn't really go with technology that hit the finish line tape with the market release. it seems time is in their favor, though. i highly doubt they had visibility on where the market went, but it seems to be turning out for the better for them.

        whether or not that has anything to do with the lack of support from MS or just luck in where the market went i can't even begin to speculate. i'll admit now though, that i probably made the wrong decision. =(
  • Lou3000, on 11/12/2007, -6/+2I have no intention of buying a PS3 until there are more games on it, but this was an awesome commercial. That was so much better than any 360 commercial other than maybe the Gears/Mad World commercial.

    Unfortunately, the commercial highlights that there aren't any games for the PS3 since Home, GT5, and Uncharted aren't even available. yet. Show the commercial again next year when it can feature MGS4, GT5, and some new exclusives.
    • mythicflux, on 11/04/2007, -0/+2This ad campaign is meant to for this holiday season which begins in a few weeks, though the ad start tomorrow.

      Ratchet and Clank is out now. Uncharted's release date is November 20th of this year. Haze is supposed to be out this month too (supposedly UT3 too, but no word from Epic on that front). Sony could release Home tomorrow for all we know. The point is that the commercial is actually highlighting what can be done with a PS3 now, or shortly. Since most people buying for the holiday season won't start buying until the end of the month anyway this is the perfect time to start putting the message out so in 3 weeks when they start this ad plays it's role.
  • smackafiyah, on 11/02/2007, -1/+2Still waiting for mine in the mail......DAMN YOU SONYSTYLE AND YOUR BACKORDERS
  • Deputydon, on 11/02/2007, -0/+3Well, glad to see Sony finally marketing the PS3 right.

    The commercials, they're pretty sweet....
  • washins, on 11/04/2007, -6/+1This reminds me of the old Dreamcast spots, if they would have been cool. However, I still won't be getting a PS3 until backwards compatibility is available at a price under $400.
  • JabusMaximus, on 11/04/2007, -0/+2Bloody hell finally, the old adverts sucked real bad! I like the music in this ad, and the advertising style is pretty cool, which is alot really coming from me, an avid 360 fan. i think now, the only thing that lets the console down is its price, but hopefully the PS3 will get level with the Wii and the 360, pushing the console developers to create better graphics, gameplay, and hardware, and accessories.
    • mythicflux, on 11/02/2007, -2/+0The 360 had these same price points of $399 and $499 at launch and it still sold.
  • linkin2, on 11/02/2007, -0/+4you know talent when you see it....that was extremely good, it must have taken them ages to do ....welldone
  • TrojanGuy, on 11/02/2007, -0/+3I don't have any plans to buy a PS3, but I have to admit those are well-done ads.
  • doodosh, on 11/02/2007, -1/+1awesome

    saliva - ladies and gentlemen
  • PRlME, on 11/04/2007, -6/+1Yea nice commercial some of you are saying the PS3 is getting better everyday cause of the price drops and so on, but lets be for real the ***** sux ass next to the 360. Games are not all about graphics and blue-ray. I must give it to Microsoft they just got better support and options (meaning the larger community for X-Box Live) and just more games. The 360 was so cheap and such a hit i'm sure if they was to drop a XBOX-360x2 It would still out sell a $100 PS3. Point is Sony can add rock musiq to there commercials but the system is still flawed, and for the comments at the top of this page your just getting hyped like those kids that when and bought 3 of them (yes I have 3 PS3's).
  • sdlrow, on 11/04/2007, -8/+2Does the song go, "Do you want it? NO Do you need it? NO"? That about sums ups the PS3
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