AD OR 'BLACK MIRROR' TEASER?

Digg · Updated:

Peloton ads have a storied history of being so over-the-top that they're unintentionally hilarious — and unfortunately for the exercise startup company, its latest ad, "The Gift of Peloton," does very little to help the case that the company's advertising is anything but bonkers.

Watch the ad here:

We have so many questions here: why is the woman in the commercial so nervous about getting on a Peloton bike in the first place? And why oh why did the commercial have her film video clips of herself exercising and then make the creative decision of having her and her family watch those clips… on TV? We're very confused here, but don't get us wrong, we're also thoroughly enthralled by the sheer incomprehensibility of it all.


Update: The bad ad has now gotten the suitably deranged parody it deserves:


[Via Twitter]

Want more stories like this?

Every day we send an email with the top stories from Digg.

NOT MY E-TYPE

The Jaguar E-Type was an incredible car when it debuted in 1961. It had disc brakes, independent suspension, rack-and-pinion steering, and monocoque construction that made it lightweight and resulted in great performance, especially for a car as inexpensive as it was. It was called the most beautiful car ever made by Enzo Ferrari, and it routinely tops automotive journalist's lists of best-looking cars. I disagree.