A Big Wave Surfer Is Putting Mushrooms In Your Morning Coffee
It's not an animal. It's not a vegetable. As part of Kingdom Fungi, mushrooms are their own thing. And while the benefits of certain mushrooms are just starting to be verified in the lab, many cultures have been using mushrooms medicinally and in cuisine for thousands of years. While Laird Hamilton hasn't been using them quite that long, the big wave surfer has been enjoying the effects of functional mushrooms long enough that he decided to start sharing.
The company he started, Laird Superfood, is built around the morning ritual that sustains surfers on dawn patrol and regular humans alike. After combining functional mushrooms with their wildly popular superfood creamers, they got the idea to put the mighty mushroom directly in with the coffee beans.
But the first thing people want to know is:
Will My Morning Coffee Taste Like Mushrooms?
Happily, no. Save the earthy, savory flavor of fungi for your pasta, pizzas, and your criminis on toast. Laird Superfood Coffee with Functional Mushrooms tastes like coffee. But good coffee — high-altitude grown, hand-picked beans, organically grown in Peru. After small-batch roasting, the beans are ground and infused with three organic functional mushroom extracts that each do their part to make this an amazing cup of coffee. The flavor is pure, premium coffee, with low acidity and bold flavor in the Dark Roast, and a medium acidity with a well-rounded flavor in the Medium Roast.
What Mushrooms Can Do For Your Morning Cup Of Joe
If the idea of functional mushrooms appeals to you, it's no doubt thanks to the athletes, health and wellness advocates, and that guy at the gym all talking about the vibrant spark functional mushrooms deliver. The three members of the fungi family present in Laird Superfood Coffee are Chaga, Lion's Mane, and Cordyceps, all organic and traditionally used in Eastern Medicine and cuisine for hundreds of years and more recently in the cups of high-achievers across the world.
Chaga is also referred to as "Chaga Gold" for its valuable properties and has historically been broken into chunks and brewed on its own, Laird's favorite way to enjoy it!
The shaggy mushroom Lion's Mane is an edible mushroom native to North America, Europe, and Asia. The science on this mushroom is booming right now as many pieces come together to explain the whole story of what this marvel of a mushroom can do for us.
Often referred to as the "Fountain of Youth" in the plant kingdom, Cordyceps has been used in Eastern medicine for centuries. A particular favorite of high-endurance performers, Cordyceps has been studied for its ability to up the body's production of adenosine triphosphate (ATP).
Does Functional Mushroom Coffee Really Work?
Traditional medicine has been relying on mushrooms for millennia. Many people, from athletes (including Laird) to wellness advocates to average joes on the street have felt their effects and believe deeply in the powers of functional mushrooms. Science is just getting around to testing and proving their effectiveness in labs and clinical trials — time will tell, but the more we know the more we feel encouraged about how actually important these mushrooms may be to us.
The only way to know if functional mushrooms work for you is to try them yourself. Laird created Organic Peruvian Coffee with Functional Mushrooms as an effortless way for anyone to incorporate three vibrant fungi into their daily morning ritual. The beans and mushrooms are premium. The flavor is bold, rich (and non-mushroomy). Taken together, it's one powerful cup of coffee that delivers every time you brew it up.