SAY HI TO BABYNUT

· Updated:

It's the most wonderful time of year: when brands drop tens of millions of dollars to get 60 seconds of your attention during the Super bowl — and only occasionally do something worthwhile with it. Here are the ads that were worth your time during the 2020 Super Bowl:

Jeep

Who are we to say no to Bill Murray returning (ever so briefly) to the "Groundhog Day" universe?

Doritos

Lil Nas X and Sam Elliott (and, briefly, Billy Ray Cyrus):

Hulu

Tom Brady's retirement fakeout:

Hyundai

Chris Evans, John Krasinski and Rachel Dratch

Mountain Dew

Bryan Cranston and Tracee Ellis Ross doing "The Shining"? Sure.

Planters

Mr. Peanut's death wasn't a fakeout, but he is back — now as, uh, BabyNut:

Google

Heartwarming? Creepy? The Verge's Kim Lyons summed up our confused feelings about this one.

Pringles

Who knows when "Rick and Morty" will return for its next season, but here's something to tide you over:

Reese's Take 5

A fine ad, but credit for getting a "having one's head up one's ass" reference into a Super Bowl commercial:

Coca-Cola Energy

Martin Scorsese maybe getting left hanging by his pal Jonah Hill? Sure, we'll watch:

Amazon Echo

Amazon's offering was mostly uninspired, up until the Nixon conclusion:

Michelob Ultra

This is… not a good ad.

Proctor & Gamble

No lack of star power here, but they still managed to waste it:

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POLICE EXPORT

The lack of congressional oversight on ITT — a small police training company founded in Chicago that has trained more than 600 officers in El Salvador — is even more troubling given the behavior of some of the US officers running the program.

GONE TOO SOON

Gianna "Gigi" Bryant didn't get to live her full life or achieve her grandest hoop dreams. But for those who knew her, the memories of her time on and around the court will last forever.

NOT SO SMART AFTER ALL

We may have made a horrible mistake by unnecessarily making our consumer electronics devices smart — and removing generations of future use in the process.

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