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It's the most wonderful time of year: when brands drop tens of millions of dollars to get 60 seconds of your attention during the Super bowl — and only occasionally do something worthwhile with it. Here are the ads that were worth your time during the 2020 Super Bowl:


Who are we to say no to Bill Murray returning (ever so briefly) to the "Groundhog Day" universe?


Lil Nas X and Sam Elliott (and, briefly, Billy Ray Cyrus):


Tom Brady's retirement fakeout:


Chris Evans, John Krasinski and Rachel Dratch

Mountain Dew

Bryan Cranston and Tracee Ellis Ross doing "The Shining"? Sure.


Mr. Peanut's death wasn't a fakeout, but he is back — now as, uh, BabyNut:


Heartwarming? Creepy? The Verge's Kim Lyons summed up our confused feelings about this one.


Who knows when "Rick and Morty" will return for its next season, but here's something to tide you over:

Reese's Take 5

A fine ad, but credit for getting a "having one's head up one's ass" reference into a Super Bowl commercial:

Coca-Cola Energy

Martin Scorsese maybe getting left hanging by his pal Jonah Hill? Sure, we'll watch:

Amazon Echo

Amazon's offering was mostly uninspired, up until the Nixon conclusion:

Michelob Ultra

This is… not a good ad.

Proctor & Gamble

No lack of star power here, but they still managed to waste it:

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The Evercade handheld is bringing back cartridge-based games like "Boogerman," "Earthworm Jim," and "Tempest." Prefer to play on your TV? It also supports HDMI output. We're only a few days away from launch though, so get your pre-order in.


Nestled in Chattahoochee Hills southwest of Atlanta, the Serenbe community is designed to deliver everybody's favorite buzzword: wellness. You can't argue with the gourmet wine dinners, leafy walking trails, and goat yoga, but be aware that Paradise doesn't come cheap.

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