SAY HI TO BABYNUT

· Updated:

It's the most wonderful time of year: when brands drop tens of millions of dollars to get 60 seconds of your attention during the Super bowl — and only occasionally do something worthwhile with it. Here are the ads that were worth your time during the 2020 Super Bowl:

Jeep

Who are we to say no to Bill Murray returning (ever so briefly) to the "Groundhog Day" universe?

Doritos

Lil Nas X and Sam Elliott (and, briefly, Billy Ray Cyrus):

Hulu

Tom Brady's retirement fakeout:

Hyundai

Chris Evans, John Krasinski and Rachel Dratch

Mountain Dew

Bryan Cranston and Tracee Ellis Ross doing "The Shining"? Sure.

Planters

Mr. Peanut's death wasn't a fakeout, but he is back — now as, uh, BabyNut:

Google

Heartwarming? Creepy? The Verge's Kim Lyons summed up our confused feelings about this one.

Pringles

Who knows when "Rick and Morty" will return for its next season, but here's something to tide you over:

Reese's Take 5

A fine ad, but credit for getting a "having one's head up one's ass" reference into a Super Bowl commercial:

Coca-Cola Energy

Martin Scorsese maybe getting left hanging by his pal Jonah Hill? Sure, we'll watch:

Amazon Echo

Amazon's offering was mostly uninspired, up until the Nixon conclusion:

Michelob Ultra

This is… not a good ad.

Proctor & Gamble

No lack of star power here, but they still managed to waste it:

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