Advertising

JETTING OFF

In the 1950s and '60s, the notorious advertisers of Madison Avenue, aka the real-life "Mad Men", courted African American dollars too. Unbeknownst to most, a parallel universe of advertising hid in the shadows of mainstream society, targeting an African American middle and upper class that was, and still is, rarely seen by white consumers.

'WE DRINK ALL WE CAN — THE REST WE SELL'

Utica Club was the first beer that was sold when Prohibition ended in 1933. Imagine how good it must have tasted that night. Which is funny, because online reviews for the cheap lager describe it as tasting like crap. Regardless, they sure knew their demographic.

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