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Human Nature

A LEAP INTO THE UNKNOWN

In awe we hold fast to nature's strangeness and open up to the unknown. No wonder it's central to the scientific imagination

ALONE, BUT NOT LONELY

Living an adult life with roommates is excellent preparation for living alone because after doing so for 15 years, I have an intimate understanding of other people's boundaries, which, in turn, has set me up for understanding my own.

QUANTIFYING BELIEF

When Andrew Mason, founder of Groupon, wanted to improve his email conversion metrics, he turned to data analysis. His team tested the impact of sending two emails per day instead of one, and found that, while more double-emailed customers tended to unsubscribe, the ones who stayed generated more revenue. Ignoring his intuition, he had his team switch to the two-a-day model.

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