There is a conundrum at the heart of understanding how judgements work in relationships. On the one hand, we need to accurately assess whether someone is right for us because it is such an important decision. On the other, evidence suggests that we’re very bad at evaluating the qualities of the people closest to us.
Two decades ago, a billboard went up over Salt Lake City featuring a stunning portrait of a young woman in a leotard. The woman on the billboard wasn’t a model but a gymnast on that 1992-93 team, 19-year-old sophomore Aimee Trepanier, whose pose from her floor routine was advertised as a way to sell competition tickets for the then-defending NCAA champions. But to others in Salt Lake City, the ad was selling something else: sex.