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QUANTIFYING BELIEF

When Andrew Mason, founder of Groupon, wanted to improve his email conversion metrics, he turned to data analysis. His team tested the impact of sending two emails per day instead of one, and found that, while more double-emailed customers tended to unsubscribe, the ones who stayed generated more revenue. Ignoring his intuition, he had his team switch to the two-a-day model.

SICK AND TIRED

The Cut spoke to five Black women about the jobs that were burning them out, what their bodies were telling them about the stress they were under and how they coped.

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